HOW TO WRITE GOOD SEARCH ENGINE FRIENDLY ARTICLES:

Articles of any topic are of huge demand today in the Internet. It is a well known fact that not everyone out there will be able to write good articles. Moreover, even if people write good articles to read, most of `em fail to be search engine friendly. Today’s Internet is over crowded and there is a chance that your article gets disappeared in the crowd if not well written with some key elements. Just keep reading on to find out ‘how to write search engine friendly articles’

Writing and submitting the articles in the top class article directories is very much important for online promotion. However, in the Internet, the world’s largest library, your articles should be found easily. This is done by selecting a good title. The title is the part which makes the first impression of the article. The title should have the ability to hold the readers and make them read the rest of the article. Experts believe that, if you spend one hour in writing the article, you must spend the same time in thinking about the title. The readers must be able to get a rough picture about the article by seeing the title itself. Always write titles for humans and not for the search engine robots. In the mean time, lemme tell you that it is possible to tweak the keywords without reducing the quality of the title.

THE IDEAL TITLE:

Take time in providing a suitable, appropriate and catchy title. Most people will not read the article if the title is drab or boring. Making the title short is always a good practice. Most of the search engines give high relevance to the first few words used in the title. The ideal length of the title is 6-8 words. The search engines display only upto 8-10 words in the search engine results.

A JOURNALISTIC APPROACH IS NOT SMART

Using wordplay or a journalistic approach in the title is not advisory. A title like ‘Is you’re A/C circulating contaminated air? Then get XX A/C to breathe fresh air’ for an article written on air conditioner equipped with bacterial filter, is an example for a bad approach. Instead, making the title simple as ‘XX A/C with bacterial filter’ makes your article to be found easily by the readers through the search engines. In the case of newspapers, people are already captive and will be searching within the page for articles of their interest. However, in case of the Internet, the reader, searching for a topic will find your article only if a short, appropriate label (title) is attached to it.

CHECK FOR PRE-EXISTENCE OF THE TITLE:

Make sure that the title that you have chosen has not been already used. If already used, try to differentiate your title from those identical ones. If you use the same title as the others, your article will be lost in the vast Internet.

INCLUDE MORE KEYWORDS- BUT DON’T OVERDO IT

The first and foremost thing to be taken into consideration while writing an article which has to be submitted in the Internet is to make sure that there are enough keywords and phrases to link the article to your website and to show up in the search results. The use of keyword suggestions tools comes handy for this. A 2-4% ratio of keywords is good to occur in an article. That means that, if you are writing an article of 500 words, try to have your keyword appear at least 8 to 10 times. Keywords are the keys that open the gates for the traffic to enter your website. The more keywords you include in the article, the higher it will show up in the search engine results. However, “too much of anything is good for nothing” and so, if you use your keywords too much, than your article will be viewed as spam.

AVOID KEYWORD STUFFING

An article, loaded with excess keywords is called a keyword stuffed article. Keyword stuffing was used in the past to obtain maximum search engine ranking and visibility for particular phrases. This method is completely outdated and adds no value to rankings today. In particular, Google no longer gives good rankings to pages employing this technique. For example if your article has 500 words and out of it 250 words are keywords then search engines will flag this and that article may be banned too. Based on a reader’s point of view, when you are stuffing your article with the keywords, your article will become more difficult to read. For example, if the article is based on the early detection and prevention of diabetes, a sentence stuffed with the keywords ‘BMW, parts’ will look like, “BMW performance parts are very much essential for your BMW to tweak the performance of the existing parts of the BMW car”. This sentence will definitely confuse the readers. Instead, the sentence “To tweak the performance of you BMW use the additional performance parts” will be more meaningful. Remember that the recommended keywords density is 4-8%.

EXPLAIN IN DETAIL

Explanation of technical terms used in the article is very much important. The readers may not be aware of all the technical terms used. For example, you will know that the automobile term CRDI used in the article stands for ‘common rail diesel injection’, There is a possibility that the readers may wonder, what CRDI stands for. So it is necessary to explain the technical terms in the article

NEW AND UNIQUE INFORMATION

People will be definitely looking for new and unique information. Old, outdated information will make people ignore your article. So make sure that you provide the latest and unique information in the article.

DO A RESEARCH BEFORE WRITING

The quality of the article depends on how well it is well researched. Researched articles will grab the attention of many readers. Also doing a bit of research will help you to write long articles which cover the topic in depth.

SAVE TIME

Preparing a schedule for writing the articles saves much of your precious time. Set time limits for everything you do for the article. For example, you can allocate 30 minutes or whatever you are comfortable with for writing the whole article. Of the 30 minutes, allocate 10-15 minutes for collecting the references and to come up with a catchy title and 5 minutes for selecting an appropriate image if necessary. You should be able to create some top notch content within one hour.

Most people skip proof reading the article due to the lack of time. Proof reading will become more important when you are writing articles for some other person or client. If you write many articles and don’t have time to proof read those, simple, hire a proof reader to do that work for you. Spelling mistakes and grammatical errors will destroy the professionalism of the article. An article that is not proof read is a complete waste of time and resource. Once you have completed writing the article, preview the same. Add quotes to spice up the article if needed. Tie any loose ends. Edit the article till you get totally satisfied.

If you could follow all the above mentioned tips, you can also write effective search engine friendly articles. “Happy Writing Folks”

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