Google is finally free from the “antitrust” case filed by the European Commission once it agreed to settle for a deal which extends for the next five years. In the coming days internet users located in Europe will be able to see Google search results displaying/leading to its competitor’s sites. How heartening for Microsoft & Bing! But we have to wait to see the show come live. Have a look into more details about this deal below:

The European Press reported that Google will be abiding the following rules for its results displayed via Google.co.uk for the next 5 years:

“ – label promoted links to its own specialised search services so that users can distinguish them from natural web search results,

– clearly separate these promoted links from other web search results by clear graphical features (such as a frame), and

– display links to three rival specialised search services close to its own services, in a place that is clearly visible to users;

– offer all websites the option to opt-out from the use of all their content in Google’s specialised search services, while ensuring that any opt-out does not unduly affect the ranking of those web sites in Google’s general web search results,

– offer all specialised search web sites that focus on product search or local search the option to mark certain categories of information in such a way that such information is not indexed or used by Google,

– provide newspaper publishers with a mechanism allowing them to control on a web page per web page basis the display of their content in Google News,

– no longer include in its agreements with publishers any written or unwritten obligations that would require them to source online search advertisements exclusively from Google, and

– no longer impose obligations that would prevent advertisers from managing search advertising campaigns across competing advertising platforms.”

The New York Times reported, “A major element of Google’s offer to settle the case is to show links to the Web sites of competitors who offer specialized search services. In cases where Google sells advertising next to results for specific industries like restaurants and hotels, Google would provide a menu of at least three options for non-Google search services.”

Ars Technica’s comment on this new deal is as follows:

“The commission is submitting Google’s new business style for feedback by creating a month-long market test, and it states that “complainants, third parties, and members of the public” will be able to comment on it. If Google’s changes meet all of the commission’s concerns, the commission said it will make them legally binding for Google.”

Here is how the Google results will get displayed for each platform, where Site 1, Site 2 & Site 3 refers to competitor sites. Simply saying, Google has a teeny bit lesser opportunity to showcase their very own webpages for a particular key search term.

Search Results Europe Mobile:

Do you think that this should be applied through out the world?

I wish for that, since all best results furnished in one single search result page is the one best thing every online user craves for.

All of us are familiar with the phrase “what if pigs could fly?” which represent things that never have the possibility of happening. Brue Clay have used this phrase wisely to explain what real SEO is. Every day, I receive several requests for custom SEO quotes from people who want to promote their website. In fact everyone needs their website to be on top of the SERPS. It is true that many think that SEO is a magic that can make pigs to fly.

If you think your website is not the “flying” type, you need to analyze and “reengineer” it. On page SEO analysis which ranges from META content optimization to increase the page speed and implementing structured data would be the main part of reengineering. Once the onpage SEO factors are taken care of, your website would be genetically altered and would gain the ability to FLY. Now, to keep the website flying and prevent it from falling down, you need regular offpage SEO and continuous social media marketing.

This is the main reason why we analyze the on page SEO factors of the client’s website and optimize it before starting the regular and continuous promotion. The process is strictly followed in the recently launched local SEO package as well.

So, pigs certainly cannot fly, but SEO can genetically reengineer a website and turn it in to an EAGLE.

Local business SEO – Is that enough that you collect some local links for your business over local directories & websites? Is it enough that you enroll your business location over Google, Bing & Yahoo maps? What do these methods result you? Doing these will get your audience reach your website. Website in the sense, webpage – the landing page. What if the landing page never does the duty of converting your audience?

If your website has poor navigation structure, normal or not so interesting content, shabbily inserted images, no call to action & contact details…Do you think the person who lands over such a page will stay longer? Never. They immediately will close the window and switch to some useful pages which are neatly presented. That is what I am talking of… On page optimization procedures included within ‘SEO for small business’.

Key takeaways while doing On page Optimization:

• Keep your website’s design simple, not cluttered & readable
• Never opt for rich platforms like flash and JavaScript while you design your website. Stay with the standard HTML design, because search engines are capable of reading only the HTML language
• Opt for one main keyword related to your industry you focus on, and three to four sub keywords.
• Your main keyword should always be in the title of your page.
• Insert meaningful images with alt tags, and keywords associated with them
• Make sure you optimize the content of your webpage with keywords & synonyms of it. Never over-optimize it to end up getting a panda-penalty.
• Your meta content should be clickable and should certainly contain your main keyword & one or two of your sub keys. Again never over optimize.
• Never write content having the word SEO in mind. Always write content for your audience
• Make sure you have your address and phone number over the footer of each of your web pages. Have your citations reflect the same address & phone number format as you have in the web page
• Make sure that your titles are not exceeding 70 characters and descriptions 165 characters
• Your main keyword should preferable be at the start of the title tag for easy indexing by search engine bots
• Having a sitemap in your website is the most important step, helping search engines to understand what topics you have covered in your business website
• Having images in your sitemaps help in better exposure over search engines
• Check if your URLs have your location and main-keyword/business name included
• Schema integration plays a major role in enhancing key points you wish to emphasize over your search results
• Check for no duplicates over your website
• Be very particular about not directing every anchor texts from your sub pages towards your home page. It is over optimization
• Your anchor texts should not be exact keyword matches. Take a phrase as a whole containing your keyword.

Doing any other link gathering jobs to your website when it lacks proper, design, navigation and all those factors that Google has included in their best list, will go waste. 

Every small business wishes to mark its presence at higher ranks over top search engine sites like Google, Bing and Yahoo. Local internet marketing which involves Local SEO as a chief procedure should be done to every website awaiting local clients to it. Are you aware that there are more than 3.5 billion Google maps searches done over desktop PCs, mobile, and smart phones? The reason is the increased facility the Maps offer users to find a location. Maps over the web include Google maps, Yahoo & Bing maps.

Maps allow you to search for broad keywords now, for example, real estate brokers in Texas. Map results now surpass Organic results for Local search terms. Why wait to get introduced to these revenue building maps & locate your businesses over these maps?

Google Maps

Google Maps are a great source of businesses of all sorts and types. They offer Satellite views, Earth views, Street views of each nook & corner in and around the world. Recently, they have even managed to reach remote locations like Aconcagua in South America, Mount Kilimanjaro in Africa, Mount Elbrus in Europe, and the base camp at Mount Everest in Asia, and a 360 degree view available for those breath taking locations. The maps option is another great benefit for realtors. Almost each and every business is regularly searched via Google maps & that is one symbol of user engagement across this updated platform.

GOOGLE MAPS

Bing Maps

Bing, the second big search engine also offers maps service. Claiming your listings over Bing is yet another way to mark your Local presence over the web. Bing offers options for getting directions while you are walking or driving. It also helps you to view traffic at a particular location once you are heading on an immediate appointment. The most important part for us is the facility to check for our desired keyword with location added to it. The pin button over Google is replaced by a blue round with numbers within based on the ranking over the results page, they correspond to.

Yahoo Maps

Yahoo maps offer an advanced form of Bing maps. It plays a prominent role in helping users find local businesses including printout driving directions. The system is user-friendly, uncluttered and offers accurate results. Do you know that there is a huge fan-base for Yahoo & Bing (those who hate Google). Don’t you wish your business to be known to them as well? Yes. That is very important, since at the end of the day, all we need in huge amount of traffic and conversions through your website.

MapQuest

MapQuest is another mapping service that helps you more with your local locations. Their MQ Vibe, which was launched back in 2011, incorporates social network offering a strong competition to Google Maps. MQ Vibe users have the facility to hover over their neighborhoods or individual business map-pins to get more information about a place, including its ranking. 

Include locating your business over Google, Bing & Yahoo maps into your Local marketing services starting today.

We have been offering infographic design and syndication services since June 2012. The proven effectiveness of infographics in getting ultimate brand awareness, natural backlinks and social signals has highly increased the demand for the strategy. Today, SubmitINme has taken few great steps ahead with exclusive infographic marketing. The research team has strengthened the infographic syndication part of the service so that all the infographics promoted through us goes viral and gets maximum visibility online.

"Unless you are an infamous brand with a load of fans and followers, all your infographics need an initial push to go viral! Else it is just similar to winking at a girl in the dark"

- Geno Thampi, Strategic Director, SubmitINme

At many instances, we have highlighted the effectiveness of infographics in getting natural backlinks and social media signals. However, for small businesses and poorly recognized brands, utilizing this strategy is still a challenge just because of the fact that the infographic they create is not presented to the right audience. Let say, you design an infographic and then publish it in your blog, facebook page, pinterest business page and other social media sites. Unless you have a huge fanbase in all these sources, your infographic will not go viral. Hence, your infographic marketing strategy needs a great push. That’s what our new infographic marketing service is offering.

"The main idea of designing a cool Infographic is to make your brand spread like a wildfire. It is us, who should ignite it, add fuel to it and spread it!"

- Vijay, Infographic Marketing Expert.

The solution for the lack of viral nature of the infographic is to publish it in the spots which already have a huge audience base. The concept is similar to guest blogging where you publish the blog posts in the most popular third-party blogs related to your niche. In the case of infographics marketing, the publication sources would be social media sites, infographic syndication sites, social content sites such as squidoo, niche oriented communities and much more. The specialty of our new strategy is that the infographics would be published under high authority guest accounts which already carry a huge audience base and high visibility in the search results.

"With an infographic design tool, you are bound to its available themes. Infographic creation tools can never turn your imagination into a nice graphic."

- Prateesh, Infographic Designer, SubmitINme.

The free infographic design tools such as piktochart out there are handy to create simple infographics. If you have the right topic that matches with the available themes in the tools, the infographic would go viral as well. However, these infographic creation tools cannot be used to design infographics based on any topic you imagine. You can only frame the topics based around the available themes. On the other hand, if a professional infographic designer does the job; they can make your imaginations turn into real graphics. Such cool ones would be a big hit. It’s those infographics that mark their presence in highly reputable sources such as the CNN and the industry giants.

“Let’s ignite the fire”

So, if you have an infographic ready to spread the word about your brand, gather natural links and social signals, our new infographic marketing service is the fire starter that you need. If you are looking for a turnkey infographic marketing solution where you get an infographic design, along with the promotion, we have that as well. If infographic marketing is a working trend, we would do it right for you!

Press contacts and Journalists can use the actual quotes above for re-reporting but make sure that you include a referral back to this source. Contact us or visit the sales page for more information about the infographic marketing service.

SubmitINme has been expanding it’s product reach to a wider audience in reputable and authentic thirdparty social networks and SEO forums. The WarriorForum being one of the most popular SEO and Social Media Marketing forum platform, we are taking the unique and most trending “Infographic Design Service” to them. The regular, turnkey infographic promotion service would be be continued at SubmitINme, while this “Warrior Special Offer” (WSO) would mainly focus on designing the infographic alone and doesn’t include the promotion. Hence the pricing of the infographic service is discounted as well. If you are a “Warrior”, our unique infographic service is open for you at custom rates. See the Warrior offer here http://www.warriorforum.com/warrior-special-offers-forum

Google’s Handwrite feature – beta version released last year, definitely a boon to the search community, where at least 75% of them applauded the launch. Below are some of the notable comments by users following the app release:

• “I can talk faster than I can type and a lot faster than I can handwrite. I would rather let Siri deal with my queries or use dictation than hand write my searches…”
• “It wouldn’t be useless because it fulfills the intended purpose of being able to search the Internet by drawing letters. To be useless, it would have to not work. Pointless? – possibly.”

Google might have received complaints and should have been receiving lots of requests to deal with the pitfalls it had committed while developing this handwrite tool. As a result, the tech giant decided to update the much useful tool which helps you write over your mobile.

The upgrade has made the tool more efficient in understand overlapping characters & made efficient to make your own choice among the drop-down, providing you with alternatives to the query you have written. Google explains clearly the cause of misinterpretation when typing letters like capital ‘L’, small ‘l’, OR number ’1′.

You are even credited with the overlapping option, as below, where your query is understood fine by the tool for specific letters like – “q”, “u”, “i”, “c”, “h”, and “e”.

"The overwritten format"

Writing Chinese using handwrite tool was a real challenge before, since you only have the option of a single letter input. Now that’s not the case. You can now type-in more tham one letter at a time, aiding easy search & limited time arriving at the desired result.

We have the updated version of Handwrite tool still in the beta form. Guess Google removes the beta tag and makes the app perfect and trouble free, very soon.

This has been the longest vacation that we had. Now with things slowly picking up pace in the SEO world, SubmitINme is already with the best collection of SEO packages and social media marketing strategies for 2013. While most of the SEO companies out there are cursing Google for the series of algorithm updates that happened throughout 2012, we at SubmitINme really consider those updates as boons. Those algorithm updates enabled our SEO research team to stretch the potential of our SEO packages and services.

Our shelves now carry the “best of the best SEO” lists, well optimized execution patterns and inclusion of the most wanted social signals wherever applicable. With almost all the backlink quality factors analyzed, our services have become highly compliant with the current algorithm updates and many more expected updates to hit in 2013.

There are a couple of unique new additions to our service line up, such as Infographics and Pinterest Marketing. Both these strategies have a considerable impact in SEO, social media marketing and branding. In fact these strategies are predicted to dominate the internet marketing world in 2013. The effectiveness of these unique strategies are tested with our own marketing campaigns and hence we are able to provide proven solutions to the clients based on the test results. Infographic promotion experiments for example were highly successful and the results were published in SIM labs earlier last year.

So here we are at the start of a glorious New Year, fully loaded with highly capable SEO packages and social media marketing strategies with guaranteed results. We expected a few algorithm updates in 2013 such as the Author rank implementation as a ranking factor. We have prepped for such possible future updates and hence when these go live we and our clients would reap the benefits rather than worrying.

Media Contact

Contact us if you like to have us throw more light on our insights on SEO for 2013. Journalists and PR media can contact us for more information as well.