Recently the three Search Engine leaders Google, Yahoo and Bing joined forces to
have a common attribute for html elements to improve the efficiency of crawlers
and thus quality results. They had launched Schema.org which is the standard common
consortium for all the three Search Engines. Schema.org provides a collection of
schemas (html tags or microdata) that is used to markup the page elements so that
the spiders understand the content to full extent. From person to product, local
business to restaurant, schema.org provides the standard schema recognized by Google,
Yahoo and Bing.
Why do we need to implement a Schema for HTML?
"Indexing is no longer an issue but letting the spider know what your content is
about is more important" said Topher Kohan, SEO Coordinator of CNN.com at Search
Engine Round table. He also added that this alone will be the Game
Changer as they had seen a 22% higher targeted visitors using a similar standard
earlier. With the implementation of schema it is no longer needed to optimize the
page individually for Google, Bing and Yahoo. The best benefit out of a schema is
that the results of your pages are displayed in rich snippets which ensure a good
When search engine spiders crawl the schema attributes, they understand that the
page is updated and up-to-date which gives a better chance to rank in the search
results. So it is very important for any site, old or new, to implement schemas
for their web page elements.
"IMPLEMENT NOW AND GET THE FIRST PLAYER ADVANTAGE. JOIN THE ELITE GROUP OF CNN &
INDUSTRY LEADERS TO MAKE THE WEB STRUCTURED & STANDARD"
Order Structured Data Service
Project Duration 5 Working Days
- Get rich text snippets in search results. This Structured Data service includes implementation of schema to 25 pages.
Do you have 100’s of pages in your site?
Contact for a custom quote.