Based on the findings we will work for 12 hours on fixing the issues and optimizing
the site. In the rare case of complications such as malware, penalties or high volume
backlinks etc. we will discuss with client and do the needful.
Maximize Conversion (One Time):
Right call to action is a quintessential part of a Dental website. We make sure
that the call to actions is aligned with the business goals. For e.g. for an emergency
dentist click to call will be the best strategy. Setup Goals with Analytics, track
conversions and optimize for maximum conversions with right data capture and compulsive
call to actions. Increase user experience by improving load time, user friendly
interface across devices and smart phones.
- Responsive Design & Device Compatibility
- Increase Page Speed
- Optimize user interface
- Implement Call to actions at right places
- Data capture with Auto responders
- Competitor Analysis for Maximum ROI
Dominate Local SERPs with Omni Channel Presence(Ongoing):
New age Patients find Dentists through various channels such as Local searches,
Smartphone Searches, Maps, GPS, Videos, Social Media, Review Sites, Dentist Directories
and numerous other sources online. It is important for a dental service to have
strong brand presence across multiple channels.
- NAP (Name Address Phone number) Consistency and Fix
- Business profiles at Google, Yahoo, Bing Local and 40 popular local business directories
- Maps & GPS listings
- Brand presence on Yelp and other dentist review sites
- Paid listings with Dental Portals
- Hyper Local Citations on respective City specific directories
- Business profiles on Dental specific directories
- Video Channels at Youtube and top video sites
- Profiles at local classified sites and coupon sites
Brand Building & Offpage optimization (Ongoing):
This is a continuous promotion to build brand, bring in potential patients, keeping
close contact with existing patients, establishing strong online presence, creating
and managing online properties, strengthening the domain with authentic backlinks.
- Creating and Managing Social Media properties like Fan Pages, Twitter, Pinterest,
- Guest Blogs in high DA dental blogs
- PR Marketing with popular and Industry specific media outlets
- Video Marketing
- Coupon & Deal Marketing
- Content Marketing, Guest blog opportunities
- Infographics / Giffographics / Quotographics
Social Media Promotions (Ongoing):
Based on the nature of business our social media team will recommend the best suited
channels and help tweak the existing channels. You will receive a social media audit
(audit by human) for your client under your brand which you can forward to them
for approval. Social Media promotions include
- FB fan page optimization
- FB posts with images, Adding fans, Joining groups, Managing pages, Responding to
- Google plus optimization, community management, circles, posts, response etc.
- Twitter optimization; manage followers, tweets, re tweets etc.
- Pinterest, Instagram and other channels as per requirement
PPC & FB Ads (As Required):
Paid advertisement is an optional choice to drive in targeted and instant clients.
Based on client requirements we will analyze existing ad campaigns if any or recommend
the best performing channels.
- Google Search Ads
- Google Display Ads
- Call only campaigns (Best Suited for emergency Dentists)
- FB Ads