Facebook advertising is the fast growing trend in the online advertisement Industry.
With 1.39 billion users classified by age, location, demographics, revenue, education
and behavior, Facebook serve a perfect platform to target the right audience with
a comparatively lower cost. From page likes to website clicks, they offer a wide
range of advertising solutions to suit any business. Businesses that are advertising
on other networks now realize the potential of Facebook and have started spending
on FB ads.
Facebook Ad Setup (FREE) & Management
- Choosing the Right Ad type
We will analyze your business and have an initial discussion to determine the right
Ad type to suit your business. We will initially decide on a single Ad type for
eg. Website clicks or a combination of Ad types such as page likes, fan engagement,
post engagement etc.
- Location & Demographic Targeting Setup the ads to run at the right
areas and target the right age group in right time. Location targeting involves
countries, counties/regions, cities, ZIP/postal codes, addresses or specific areas
to display or exclude ads to users in those locations. The ads are then narrowed
down to Gender & Age group thus hitting right on target.
- Behavior & Interest
Identify the potential customer based on their behavior and interest. The ads are
optimized to reach users based on purchase behaviors or intents, device usage and
- Ad Creative – Eye Catching Image ads with call to actions
Create and test stunning Ad images with right call to actions ensuring best click
through ratio (CTR).
- Bid Refinement
Identify the best performing ads, locations etc. and allocate budget for maximum
- Re-Targeting Remarket to potential customers who have visited the site
by setting up re-targeting pixel at website.
- Conversion Tracking Implement conversion tracking at website and track
conversion, cost per conversion etc. to fine tune the campaign for better performance.
Ad Types Served:
FB offers a wide range of advertising options. Based on the nature of business we
will choose the right choice(s) of Ad type from the below to target the potential