PPC management is an art, which needs lot of passion and expertize. We at SIM consider
every campaign as an interesting game and we play to WIN. As an award winning Google
AdWords agency, and an everlasting passion for conversion our PPC campaigns are
built to WIN.
Understanding Business Objectives:
We start with a one to one consultation and understand the business objectives,
competition, target audience, budget etc.
Our team will do an exhaustive research on your competitors online presence, their
ad spend, ad positions, keywords and other vital information.
PPC Keyword Research
Based on business goals and competition, our certified keyword research experts
will do an extensive keyword research to bring in targeted customers.
Conversion Rate Optimization (CRO)
To ensure maximum conversions, our UX design team will place the right "CALL to
Actions" in appropriate places. We will optimize the content for a higher quality
Location & Demographic Targeting
Setup the ads to run at the right areas and target the right age group in right
Network & Devices
Identify the right network, devices based on the potential customer and target them.
(eg. mobile, display, search, tablets etc.)
Create and test Ad copies for best click through ratio (CTR), good quality score
and maximum conversion.
Google Analytics: Goals & Funnels
Setup goals, funnels to track customer behavior, conversions, transactions and other
vital data to optimize the campaign further.