Infographic Marketing – A Case Study

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How an Infographic went from nowhere to everywhere!

The trend chart for infographics is at the peak right now and hence the importance of social media marketing and SEO with the help of infographics has become indispensable. Offering Infographic design and turnkey Infographic marketing solutions since 2012, we were able to experience massive results in terms of branding, search engine visibility and social media reach. For this case study, we have taken an actual client work as the reference.

Infographic Trends

Index

Overview

Before approaching us, the Infographic was published in the client’s website and Facebook page. However, they were only able to get very little number of views for the infographic. They signed up for our starter infographic marketing service and we syndicated and published it to 30 best infographic sites. The results started to show up instantly just after 3 days of using the strategy.

Quick Look At The Results

Infographic marketing results

Reference Infographic

Topic: (Adult) Men’s Health
The infographic: http://visual.ly/semen-most-impressive-part-your-body
Service Applied: Basic Infographic Syndication
Service Rate: $24

The plus points considered

  • The topic of the infographic was socially viral which would interest the most active age group in the social media sites.
  • Facts and statistics in the infographic were presented with a humor touch making it the best social media content.
  • We already had authority profiles and accounts in all the popular infographic syndication sites, hosted guest blogs, document sites etc.

The hurdles

  • It was an adult topic that deals with Men’s health and hence not suitable for all eye balls.
  • The common misconception that backlinks from the infographics never gets indexed.
  • The possibility of the infographic getting rejected in the top sites such as visual.ly because of the nature of the topic.

Pre-promotion stats

Before the infographic promotion was done, it was published only at the client’s website and shared within their social media channels. The infographic performed very poorly with only 2 digit unique views and nil social media engagement.

Goals and expected results

Though infographics are considered to be inclined more towards branding, the strategy comes loaded with a complete bundle of results. Hence the expected results were:

  • Number of views for the infographic. This directly relates to branding as the infographic carried the client’s logo as well as the website url.
  • Social media engagement in terms of tweets, facebook likes, pins etc
  • Top quality social media backlinks to the target website from the published spots
  • Natural syndication of the infographic in thirdparty sites leading to natural growth of backlinks
  • Overall general search engine visibility
  • Search engine index status for all the published links which adds to the search engine visibility

The data used

  • The infographic images provided by the client was used as it is, without any modifications
  • One unique title and description was written based on the infographic topic and the same was used with all the infographic sites
  • Existing highly reputed profiles were used for the publication

The process

The infographic was syndicated to all the 30 spots in a single shot. Almost 70% of the sites used provided instant approval and the top sites such as visual.ly had a review process before the infographic went live.

The output

  • All 20 sites published the infographic and we were able to get live infographic links.
  • All the 20 published infographics are indexed in Google.
  • The infographic is syndicated naturally by other third party sites too.

Details of the results

Number of views | The ultimate branding effect + Google index status | SEO benefits

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Sites

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Published Link

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Index Status

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View Count

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Published Image

Yes

2300

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\Kow-your-me.png

Published Image

Yes

107

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\mishk.png

Published Image

No

177

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\5-infographic-file.png

Published Image

Yes

188

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\5-visualizing.png

Published Image

Yes

130

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\9-imageur.png

Published Image

Yes

40

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\13-twitgoo.png

Published Image

Yes

55

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\14-twiterpx.png

Published Image

Yes

32

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\15-img.png

Published Image

Yes

29


Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\16-twitpic.png

Published Image

No

14

<Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\MObi.png

Published Image

Yes

15

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\17-glogster.png

Published Image

Yes

13

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\18-behance.png

Published Image

Yes

17

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\19-flickr.png

Published Image

Yes

103

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\7-pinterest.png

Published Image

No

No public data

Projected 1000

Description: Description: C:\Users\Geno\Desktop\logos\Final\10-love.png

Published Image

Yes

No public data

Projected 100

Description: Description: C:\Users\Geno\Desktop\logos\Final\11-good.png

Published Image

Yes

No public data

Projected 200

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\21-infogrm.png

Published Image

No

No public data

Projected 50

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\20-pheed.png

Published Image

Yes

No public data

Projected 150

Description: Description: Description: C:\Users\Geno\Desktop\logos\Final\24-cheez.png

Published Image

Yes

No public data

Projected 200

The infographic carried the target website’s logo and the website url and hence each view count for the infographic accounts to the brand exposure. Maximum number of views means the brand has spread like a wildfire and more people know it now.

Total social media interaction

social media marketing results

Summary of the view count

Infographic marketing results

Samples of known Google indexed natural re-syndications

The published infographic was picked up naturally by several thridparty relevant sites. Here are some samples of such natural syndications, which are indexed by Google as well.

Result analysis

Output

Output Type

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Analysis

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Result

Branding

The view count of the infographic from only the 20 syndicated sites accounted to 2500+ just within the first 5 days after publishing it. Not to mentioned the massive number of views from the 110 Facebook shares and 45 tweets. Based on calculation of unaccounted views from all sources, the view count has hit 10,000+ views in 20 days. Each view of the infographic accounts to the brand visibility. Hence, the infographic which was not presented to the right audience has received viral BRANDING after the promotion.

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10,000+ Views

Backlinks

All 20 infographic sites provided top quality backlinks to the target website. In addition to these 20 links, the social media shares accounted to top quality social media backlinks too. After adding the backlinks from the naturally syndicated sites and taking the above 2 into consideration, the infographic has got more than 100 natural and diversified backlinks to the target website.

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100+ Natural Backlinks

Social Media Engagement

The infographic had zero social media engagement before the campaign. After publishing the infographic to the top 20 infographic syndication sites, there was viral social media engagement in all the popular social media sites such as Facebook, twitter and pinterest. Facebook topped the list with 100+ FB shares in just 15 days

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Viral social media engagement

Search Engine Visibility

The infographic highlighted in the search engines and has appeared for many top keywords such as “impressive part of the body”, “semen infographic” etc. However there is only limited data for us to analyze the full list of keywords for which the infographic is ranked.

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Decent search engine visibility

Recommendations for creating viral infographics

The success of infographic marketing campaigns depends on the topic of the infographic and the way it is presented. Hence, the following are recommended for infographic design:

  • Choose the topic based on your industry trends. Never choose a random topic and fill the infographic with common statistics. Make use of tools such as Google trends to find the trending topics.
  • It is not true that complicated infographic designs are the only ones that go viral. You can even create very simple infographic within 30 minutes but it would still go viral if the message is properly conveyed
  • Always try to add a humor touch to the infographic wherever possible.
  • The title of the infographic MUST contain the keyword. If possible, starting the title with the keyword would be the best option. This highly impacts the search engine visibility of the infographic in the search engines.
  • Make sure that the text in the infographic reads well even if the width is reduced. The minimum width should be around 600px

Conclusion

Overall, infographic promotion has been a great success with results coming in the form of different dimensions such as branding, social media engagement, search engine visibility and top online exposure. Unlike the banner advertisements where a monthly fee or cost per click is paid, these infographics would remain permanently published, performing a lot better than banner ad campaigns. In a long run, the initial investment for the infographic design and marketing would be completely covered and you would reap free benefits from it for a lifetime. Hence infographic marketing can be concluded as an indispensable and effective digital marketing option for any business.

One Response to “Infographic Marketing – A Case Study”

  1. admin says:

    Great Post

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