We are middle of Voice Search Revolution!
Today’s consumers fancy over voice search. From asking Google to find the ‘nearest
restaurant’ to instructing Alexa to turn on the AC or lights, voice technology has
quickly progressed from being a novel tool to an essential everyday device in most
homes.
Do you know, According to Google, 20% of all searches are voice and 50% of all online
searches will be voice-based by 2020? Yes, more than 50 million Google home devices
in use currently, whereas an estimate of more than 100 million smart speakers and
Alexa-enabled devices has been sold by Amazon. People are progressively using voice
search through their smartphones and voice assistant devices to find what they are
looking for online. Also, Voice Search is built into televisions, it acts as the
virtual assistant in hotels, vehicles are now integrated voice technology, and it
helps the students in listening to their class programs.
“41% of adults and 55% of teens use voice search daily.”- Google
The opportunities offered by voice technology for the businesses are endless. At
present, one thing is clear: voice search is grabbing the consumer’s attention that
possesses the smartphones and latest home voice assistant devices. So, businesses
need to develop a voice search SEO strategy as voice changes the way people
look for making a purchase decision online.
Is your business voice search ready?
What is Voice Search?
Voice search is a model of the modern AI that lets people do searches online by
speaking into a device and get those search results in a standard way. These devices
range from smartphones, tablets and computers to home assistant devices.
It is straightforward to use. You have to speak up your question, the AI processes
it and serves you the search results. The Google voice search queries are growing
exponentially now and it is important to understand these enhancements, and incorporate
them into your voice search marketing plan.