Avoid these 4 Mistakes while performing SEO Keyword Research

by Guna Nadar - 10/6/2021 970 Views

SEO Keyword Research

SEO Keyword Research - Best digital marketing agency in Trivandrum

Keyword research is unquestionably one of the most crucial SEO tasks, with a significant influence on long-term success. However, when people conduct keyword research, they frequently neglect to adhere to a few fundamental principles. As a result, they fall short of the desired outcomes.

When keyword research is improper, your website does not appear in search results, and traffic and conversion rate won’t improve. The experts of a digital marketing agency in Trivandrum lists some of the most common mistakes you should avoid in keyword research.

Mistake 1: Overlooking Long-Tail Keywords

Ignoring the importance of long-tail keywords is one of the most common blunders that will prevent your site from showing up in search results.

If you run a small online grocery shop, for instance, it's unlikely that you'll appear in the top 10 results for such broad phrases as “cereals” or “milk”. Why, you ask? Because these keywords are way too competitive, and big brands like Amazon have a better chance at ranking much higher in the search results.

Mistake 2: Not Looking at the Competition

According to a digital marketing agency in Trivandrum, competitive analysis is an important part of SEO that should be done on a regular basis. This allows you to keep track of what products or campaigns your rivals are releasing and, as a result, stay competitive.

You should also check which keywords your competitors rank for in Google search results. Fortunately, you can utilize a number of tools and resources to determine if your rivals are prominent and popular. But these tools would need to be used on a subscription basis, which can get quite expensive in the long run. Hiring an SEO company is ideal in this case.

Mistake 3: Selecting Wrong or Irrelevant Keywords

When you pick the wrong keywords that do not satisfy your site's visitors' expectations, your SEO approach will be completely ineffective. It may sound obvious, but many people inadvertently opt for the wrong keywords that do not, in fact, boost site traffic or conversion rate.

So, take the time to research what keywords your potential customers won’t be using, and be sure to exclude them in your SEO strategy. The professionals of a top digital marketing agency in Trivandrum will utilize only the most relevant keywords to help your website perform better on search engines.

Mistake 4: Using Just One Keyword

When it comes to producing content for websites or blogs, many people make the mistake of focusing on a single keyword when optimizing it. Now you might ask why it's not okay to concentrate on one keyword, even if it has a large search volume. That's because you'd miss out on the opportunity to rank higher on other similar phrases.

When looking for keywords for your content, seek for synonyms. Using multiple keywords in the text allows the material to appear more natural, and implies that it was not created exclusively for SEO.

If keyword research sounds like rocket science to you, hiring the best digital marketing agency in Trivandrum is the right thing to do. Talk to the experts today for assistance.

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About Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info about the author