The most costly mistake common with PPC advertisers is that they assume that if
the campaign is setup right; it will run autopilot and no need for any further optimization.
The fact is that the ad positions, clicks and conversion are determined by various
factors which change from time to time. The trends change, competitors change and
search behavior change. Our PPC campaign audit will provide meaningful insights
and actionable intelligence on the positive, negatives and room for improvement.
"There's really never a bad time to audit your account because, you're going to
find something to help improve performance through this process."
AdWords Campaign Audit ($49)
- Analyze Performance Across Networks
Audit network performance data and identify the best and worst performing networks
across search, display, mobile ads etc.
- Audit Devices, Location, Time, Demographics Identify best performing
devices, day, time, location where the major conversions had happened. This data
will help allocate the right budget for e.g. the budget for non- performing devices
should be minimized and moved to top performing devices.
- Audit Ad Creative
Identify best and worst performing ad creative. Audit ad creative for spelling,
grammar and expired offers, promotions etc.
- Audit Keyword & Quality Score
Audit and find out the best and worst performing keywords. Identify and collect
negative keywords based on broad, exact and phrase match. Identify keywords with
low quality score.
- Audit Landing Pages
Analyze the landing pages for content, call to actions and ad relevancy. Find out
if there are broken links, spelling and grammar mistakes.
- Top Selling Products, Services Report the top selling products, services
with associated data such as volume, amount, medium etc.
- Clicks, Click Through Rate(CTR), CPC Audit the click data and report
the number of clicks, click through rate, Cost per click for a certain period compared
to the previous period.
- Search Impression Share AuditAnalyze search impressions and report
missed search impressions based on budget allocation and ad-rank.
- Conversions, Conversion Rate, CPA & Spend Analyze the number of conversions,
click to conversion ratio, cost per acquisition and campaign spends.