Outsource Dental Marketing

Tailor made solutions for Dental Marketing Agencies.
Outsource all your dental marketing needs from dental website design to marketing and advertising for your dentist clients.

This is a specialized service for dental marketing agencies. Over the years we have marketed 100's of dentist websites and have excellent relationship with local Dental portals, Dentist listing sites, Dentist organizations and blogs specific for the dental industry. Now we are confident and ready to pass on our experience and expertise to our Outsourcing clients. This dental marketing plan includes every aspect of online presence and promotions for any of your clients in the dental industry. Let it be an emergency dentist or a dental insurance agency, we have a winning strategy for every one of them. Based on the nature of the business and after an initial consultation we will come up with the right plans starting as less as $80/month (OS rates)

Key Strategies for Dental Marketing

Onsite Audit & Fix (one Time) :

This comprehensive audit covers every aspect of the essentials of a dental website. Most of the times a minor error in the vital elements of a website such as the robots.txt or index tags will hurt the rankings. Duplicate content, outbound links and toxic incoming links contribute a major role in the top rankings. In some cases Google might have penalized the site for a variety of reasons. Apart from this site may be affected by Virus, Trojan or Malware. This diagnosis ensures that the site is healthy and free from any harmful elements. The onsite audit comprise of

    • Robots.txt
    • XML Sitemap
    • Crawl Errors
    • Spam & Malware Issues
    • Manual Actions
    • Algorithmic Impact
    • Backlink Audit
    • Custom 404 Error page
    • 301 Redirect
    • Broken Links
    • Canonical Issues
    • Structured Data
    • Keyword Research
    • Meta Content Audit
    • Header Tags
    • Image & Multimedia
    • HTML Sitemap
    • Outbound Links

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Based on the findings we will work for 12 hours on fixing the issues and optimizing the site. In the rare case of complications such as malware, penalties or high volume backlinks etc. we will discuss with client and do the needful.

Maximize Conversion (One Time):

Right call to action is a quintessential part of a Dental website. We make sure that the call to actions is aligned with the business goals. For e.g. for an emergency dentist click to call will be the best strategy. Setup Goals with Analytics, track conversions and optimize for maximum conversions with right data capture and compulsive call to actions. Increase user experience by improving load time, user friendly interface across devices and smart phones.

  • Responsive Design & Device Compatibility
  • Increase Page Speed
  • Optimize user interface
  • Implement Call to actions at right places
  • Data capture with Auto responders
  • Competitor Analysis for Maximum ROI

Dominate Local SERPs with Omni Channel Presence(Ongoing):

New age Patients find Dentists through various channels such as Local searches, Smartphone Searches, Maps, GPS, Videos, Social Media, Review Sites, Dentist Directories and numerous other sources online. It is important for a dental service to have strong brand presence across multiple channels.

  • NAP (Name Address Phone number) Consistency and Fix
  • Business profiles at Google, Yahoo, Bing Local and 40 popular local business directories
  • Maps & GPS listings
  • Brand presence on Yelp and other dentist review sites
  • Paid listings with Dental Portals
  • Hyper Local Citations on respective City specific directories
  • Business profiles on Dental specific directories
  • Video Channels at Youtube and top video sites
  • Profiles at local classified sites and coupon sites

Brand Building & Offpage optimization (Ongoing):

This is a continuous promotion to build brand, bring in potential patients, keeping close contact with existing patients, establishing strong online presence, creating and managing online properties, strengthening the domain with authentic backlinks.

  • Creating and Managing Social Media properties like Fan Pages, Twitter, Pinterest, Instagram etc.
  • Guest Blogs in high DA dental blogs
  • PR Marketing with popular and Industry specific media outlets
  • Video Marketing
  • Coupon & Deal Marketing
  • Classifieds
  • Content Marketing, Guest blog opportunities
  • Infographics / Giffographics / Quotographics

Social Media Promotions (Ongoing):

Based on the nature of business our social media team will recommend the best suited channels and help tweak the existing channels. You will receive a social media audit (audit by human) for your client under your brand which you can forward to them for approval. Social Media promotions include

  • FB fan page optimization
  • FB posts with images, Adding fans, Joining groups, Managing pages, Responding to fans
  • Google plus optimization, community management, circles, posts, response etc.
  • Twitter optimization; manage followers, tweets, re tweets etc.
  • Pinterest, Instagram and other channels as per requirement

PPC & FB Ads (As Required):

Paid advertisement is an optional choice to drive in targeted and instant clients. Based on client requirements we will analyze existing ad campaigns if any or recommend the best performing channels.

  • Google Search Ads
  • Google Display Ads
  • Call only campaigns (Best Suited for emergency Dentists)
  • FB Ads
  • Retargeting

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Do you work with two agencies from the same area?

NO – We work on a first come first serve basis and various other factors. We limit our services to only one agency at a given area

Will you create proposals on our behalf?

Yes, we will create white label proposals for your clients on your behalf.

Do we have a dedicated team for us?

Yes, you will have a dedicated manager who will take care of all your client projects, answer your queries, help with your client needs and report under your brand. They will be available over phone, IM and other channels as per your convenience.