Local Citation Building Services

Building citations is quintessential for any local business as it significantly increases online visibility, drives in clients, and influences search engine rankings positively. The quality of citations and relevancy impact the search engine rankings, positively or negatively. The greater the number of consistent, relevant citations a business builds online, the more it influences search engine rankings to rank your business on top of SERPs. Inconsistent and inaccurate citations damage reputation, search engine rankings, and new business from online users.

Structured citation is an organized listing of your business with NAP essentials, and you have control over the listings. If you have changed your business address or phone number, you can always update your business information, making it consistent. When you set up a Google My Business or Yelp business page, you can update your citations at any time.

Unstructured citations mostly mention your business name, not exactly the way you wanted it, but may talk about your business. You may not have control over the listing, as it is cited on a blog or news portal by a third party.

We at SIM have worked for thousands of businesses over the past 18 years and have an extensive list of reputed citation sources based on locations and industry niches, and we have good relationships with popular business portals. We do additional research for every business to collect more relevant citation sources pertaining to the business. We consider the following while selecting citation sources.

• Popularity & Authority
• Readily Indexed
• Managed Listings
• Industry Relevant
• Local by Region
• Domain Age
• Strictly no spammy network or automated business directories

We offer a turnkey citation service - from analyzing your business, collecting data to build citations, researching the best resources for citation, building citations with accurate data, confirming citations, and handing over the list of citations, accounts, and all other data. Unlike most agencies, we do not hold back any data, and you have 100% exclusive control of your business citations. With an expert citation team and over 18 years of experience, we offer you the best rates with accurate citations in record time.

Our citation team analyzes competition and identifies new citation opportunities. Like competitor link-building strategies in SEO, we research your competitors' presence on local business portals and industry niches to find the right places to build new citations.

Absolutely - our core business is from agencies that resell our digital marketing services. We build white-label citations for agencies at a massive discount. All citation reports will be branded under your agency's brand (white label). We also do white-label citation audits to help you get new clients. Contact us for a sample white-label citation audit and citation building.

A local citation is the mention of a business's incorporated name, physical address, phone number, city, zip, GPS coordinates, business category, driving directions, and much more on business directories, portals, chambers of commerce, etc. Local citations help businesses reach more online customers with brand exposure.

You can build local citations on reputed and relevant business portals, local chambers of commerce, Google My Business, data aggregators, map sites, FB pages, Yelp, PR portals, social media properties, hyperlocal directories, niche business directories, and local news portals. Building local business citations is not limited to a specific set of sites - depending on the business category, you may extend to a variety of portals catering to your industry.

Yes, you can use citation tools to build local citations, and there are a number of tools provided by third-party citation providers such as Moz and Whitespark. However, you can also build your own local citations by researching local business directories, your competitors' citations, and by googling for citation sources. Using a citation-building tool will cost you but saves time.

Hiring the right local citation expert who has expertise in your domain has the following benefits.

• They have precise data of reputable and relevant citation sources.
• A citation expert will prepare rich, informative data on your business to build citations.
• As a citation expert, they will submit accurate data and subsequently do the confirmations, verifications, and follow-ups as and when needed.
• A local citation expert keeps track of new citation sources and the latest trends to get more online visibility for your business.
• Whenever a policy change happens at a local citation source, an expert can resubmit your business info as per the guidelines.
• Local citation experts have good relationships with data aggregators, business portals, and various citation sources.

Yes, certainly - every citation with a link to your website is considered a backlink and helps you in local SEO search results. However, there are unstructured citations which may not have a link back to your site, and those are not considered a backlink.

No, not all local citations are do-follow. Some local citations are no-follow, but they're still beneficial.

Map citations are citation sources exclusive to map listings, where you can mark the GPS coordinates of your exact business location. They get distributed on GPS and map trackers.

Google the following:

• Your business name + City
• Your business name + Phone Number
• Your business name + ZIP

Collect all the URLs from the results where your business is listed in an Excel sheet. Use a free citation audit tool like Citation Tracker, Moz, or a paid tool such as SEMrush, and append the URLs to the search list. This will provide you with a list of URLs where your business is listed. Now you have to analyze every URL for:

• Consistent Business Name
• Exact Address
• Right Phone Number
• Correct City & Zip
• Whether it displays current business details

Any inconsistency in the citation should be noted down to be fixed.