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Now article pins contain additional information. Article rich pins don't come by default. Here is how you can get it.

pinterest article pinsTracking your website’s progress in terms of your targeted keywords gets more and more tedious with the introduction of secure search for all searches, by Google. Leaving aside this hot news for now, let’s look into another aspect of marketing – social media.  Pinterest, a major player in social media, has announced that you can now pin articles from websites - definitely a good news.

What’s the difference?

I can hear you saying, “Hey, I used to pin articles. What’s new in this?”. This feature of Pinterest introduces a new type of Pin – “Article Pin”. So, how’s it different from the conventional pins?

While pinning, you can add the following details to your pin.

  1. Headline of the article

  2. Name of the author

  3. Description of the article

  4. Source URL

Adding to this, the photo appears larger than conventional pins, thereby getting more chances of being noticed. Here is a look of how these pins will look like. (Courtesy Techcrunch)

pinterest article pins

 

Given the fact that more than 5 million pins per day are article pins, this move by Pinterest is highly welcome. 

pinterest article pins

Pinterest says

“when you come across articles you may not have time to read, or just want to keep for later,  you can save them to your own reading list board. For example, you may be reading a lot about healthy living, so you could save the most interesting articles to a healthy reading board.”

So they are targeted to evolve as a social bookmarking media too. 

Take away

  • Don’t forget Pinterest – It’s evolving in a fast pace
  • Create articles – Even if your articles find it difficult to be seen on searches, you may be highly visible through Pinterest
  • Catchy image – Always have a catchy image in your article
  • Pin Button – Add a “Pin it” button to your articles. Help people share your article
  • Have a strong presence in Social Media - Better late, than never. Create your Social media profiles now

Pinterest, as a social media, can never be forgotten or under-estimated. Even though the links are no-follow, it's sure to bring you a lot of quality targeted traffic. 

How to enable article pins

By default if someone pins an article from your website or blog, these pins will show up only as normal pins. So how to enable these rich pins for articles? Here is the way.
 
  1. Read the Documentation by Pinterest on rich pins for articles
  2. Make the necessary modifications for your web page (schema markup)
  3. Validate your rich pins using Pinterest rich pins validator and apply
  4. You'll get a confirmation mail after the feature gets activated
There are plugins as well for validating this if you're using a wordpress site. Get article pins and boost your pinterest marketing. 

Category :

Social Media

Tags :

pinterest article pins, pin your articles, pintere

About Jeenfer Wilson

Jeenfer Wilson “I may not have gone where I intended to go, but I think I have ended up where I needed to be.” - Douglas Adams.The quote above summarizes everything about me. I wanted to be an Engineer and I've ended up in the vast ocean of Digital Marketing. This is where I needed to be and I'm loving it. I keep a close watch on the latest trends of SEO and Digital Marketing Industry and love to write what I've come .... more info