Reach desktop users, higher income audience across Bing, Yahoo, DuckDuckGo and the Microsoft Search Network – at a lower cost per click than Google Ads. We run Microsoft Ads alongside existing Google campaigns, or as a standalone service.
Microsoft Ads (formerly Bing Ads) is an advertising platform that lets you run ads across Bing, Yahoo, DuckDuckGo, MSN, Microsoft Edge and a network of syndicated search partners. Here's what Microsoft says about their new features.
We’re transforming so you can grow Microsoft Advertising has reimagined its advertising business to meet the evolving needs of the ecosystem. In our newly transformed ecosystem, we redefine how you connect with your audiences, wherever they may be, so you can engage at any touchpoint along their digital journey.
Microsoft Advertising has reimagined its advertising business to meet the evolving needs of the ecosystem.
In our newly transformed ecosystem, we redefine how you connect with your audiences, wherever they may be, so you can engage at any touchpoint along their digital journey.
Like Google Ads, Microsoft Ads also has a variety of campaigns including:
The Microsoft Advertising network reaches over 650 million unique desktop users, and the CPC is significantly lower compared to Google Ads. It's certainly not a replacement for Google Ads, but works well for certain industries with good ROI.
Microsoft Advertising's projected 2026 global revenue – a fast-growing market where you're still paying 30–42% less per click than Google Ads (see below).
Microsoft Ads is not a competitor of Google Ads. It caters to a different set of users and can be run hand in hand with Google Ads, as both platforms are similar and offer almost the same type of campaigns. Lower advertiser competition on Microsoft's Ad network and lower CPC is a major advantage of running Microsoft Ads. The Microsoft Ads data below is based on comparative studies and our own account benchmarking. The results vary based on industry and keywords.
Lower advertiser competition on Microsoft Ad network makes the cost per click 30-42% below Google Ads CPC.
Microsoft Ads has a lower conversion rate than Google Ads, but still the lower CPC of Microsoft Ads result in 20% lower cost per lead.
Microsoft Ads reaches a large number of desktop users compared to Google Ads' reach on mobile phone users.
Microsoft's user base skews slightly older with more business professionals, a new segment with purchasing power.
Microsoft Ads performs especially well where the buyer is older and uses desktop as the major browsing device. Here are the high-performing industries that work very well for Microsoft Ads.
Home, auto, flood and life insurances, one of Microsoft Ads' top-converting industry.
A high Google CPC category where Bing's lower cost per click is an advantage.
Desktop heavy research behavior with strong lead quality.
One of the highest converting categories on Microsoft Ads.
Another industry where Microsoft Ads are effective.
HVAC, plumbing, appliance repair, roofing niches.
High intent, research-driven searchers.
Business-to-Business and Software-as-a-Service businesses perform well with Microsoft Ads.
No commitment – we'll pull your industry's actual Microsoft Ads CPC and show you the potential savings over Google Ads before you spend a dollar.
We will add your business to Bing for free so customers can discover it directly in Bing search and maps results.
Microsoft's equivalent of Google Search Console, and it helps you rank in Bing search results as well as OpenAI.
The very best tool to analyze visitor behavior, with heatmaps, videos and session data to determine campaign performance.
Not sure Microsoft Ads is the right fit yet? Get a free PPC audit first. Also exploring other channels? See our ChatGPT Ads management, or if you're an agency, our White Label PPC services.
Microsoft's ad network is now extended to Bing, Yahoo, DuckDuckGo, MSN, Microsoft Edge and Microsoft's syndicated search partner network, including Ask.com, plus Microsoft 365, Outlook and display, video publisher partners.
Absolutely not. They have a different audience demographic. Microsoft Ads is a supplement but not a replacement. Most of our clients run it alongside with existing Google Ads.
It depends on the location and industry. Approximately they are 30–42% lower compared to Google Ads CPC.
The low cost CPC compensates for the lower conversion rate compared to Google Ads. Also it reaches out to a new set of audience with different demographics. The CPC savings are large enough that the CPL (cost per lead) is still around 15-20% lower.
No. There's no minimum spend requirement. Your dedicated account manager will recommend a realistic starting budget based on your goals and competition.
Yes. Microsoft Ads has a native Google Ads import tool that brings over campaigns, ad groups, keywords and ads, which we then review and optimize for Microsoft's auction and audience.
We manage every campaign type including Search, Shopping (Microsoft Merchant Center), Audience ads, and Performance Max campaigns.
Yes. Our analytics team installs and verifies your Universal Event Tracking (UET) tag and conversion goals from day one, so every campaign is measured accurately. If you have set it up already, we will check and fix errors if any.
Absolutely. Our in-house creative team writes and tests ad copy, extensions and Shopping/Audience creative tailored to Microsoft's platforms rather than simply reusing your Google Ads assets as-is.
We offer multiple pricing options: if you run Google Ads with us, there's a fixed monthly fee starting at $39/month for ad spend around $10000, or a percentage of ad spend as low as 2% for bigger accounts. If you need only Bing Ads, the rates are $59/month and 3%. Pricing depends on ad spend, campaign types and complexity.
No. You can pause or end your campaigns at any time – we don't force long-term contracts on businesses or agencies.
Yes. A single certified Microsoft Advertising specialist is your dedicated point of contact, backed by our Creative Team, Content, Analytics and QC.
Weekly Microsoft Ads reports for the first couple of months on new accounts, moving to monthly once spend stabilizes – with bi-weekly cycles available for higher-spend or performance-sensitive accounts.
Yes. Agencies can resell Microsoft Ads under their own brand – audits, proposals and reports are custom created with your agency's logo, colors and contact details on request.
No. All communication flows through you or your designated staff. We never contact your clients directly or indirectly, even if you're not currently working with us.
Yes. We sign a strict NDA before you share account access or campaign details, and will never contact your clients at any time.
We work with businesses of every size and agencies from solo freelancers to full-service teams – the process and pricing stay the same either way.
No commitment – we'll show you real numbers on your potential CPC savings and lead volume before you spend a dollar. For more on the platform itself, see ads.microsoft.com.