Keywords play a major role in deciding the page appearance of a site on the search engine result page. There are many ways one could go wrong choosing the right keywords for their website.

achieving a better ranking on the search engine result page

Keywords are the best way to get hold of viewers. If you are someone who wants to learn more about keywords, well here you are, in the right place. There are many ways to learn how to research keywords but it takes time to identify which way is the right one.

Keywords can be also called one of the key players in the SEO process. It is not that simple as it sounds. It is the most challenging and tricky one that can gain you more conversion or just nothing.

As you already know the searcher's behaviour keeps changing which leads to making changes to the search behaviour.

But no matter what the changes are the way keywords are being researched remains the same.

Keyword research is the first step for achieving a better ranking on the search engine result page. There are many start-up companies that create blogs without knowing how to research keywords for their content.

Keyword research can be tougher than it looks. Every blogger finds it difficult to research keywords at the beginning and then as time flies by they would become an expert in research keywords that converts.

What are keywords?

Keywords are the search terms used by searchers to gather information or products. When a person types into a keyword he will be able to fetch information related to that particular search.

The keywords that you have researched should be set into your site in the form of blog content and more. When you do so, for every search happening on Google related to that particular keyword, there are more chances for your site to appear on the search engine result page (SERP).

How to research the best performing keywords for your website?

There are many ways to research keywords but here is the basic module on how to research keywords that actually appear on Google searches.

  • When a keyword is being searched on Google there arises a competition among keywords (the basic ones and the best ones). Between these competitions, the keywords with the high performance rate appear on the screen and that is how the search results appear based on what you ask for. So find those best performing keywords and apply them to your blog post.
  • Keywords with keyword density rank better.  Keyword density is the number of times a keyword is being used in your site, blogs, posts, etc. Use more number of keywords in your content but make sure you don't use them too much leaving them to look like a clumps pit.
  • Long-tail keywords bring your customers closer to conversion. Long-tail keywords are the keywords that are in the form of a term with 3 or more words. When you select long-tail keywords for your site, there are many chances for your site to achieve a better conversion rate.

These are some of the ways you can research best performing keywords for your website.

Why are keywords so important?

Keywords bring your site to better ranking and lead to better conversion. It is important to find the right keywords for this. Keywords can also be said as the key players that decide the ranking of a site and also give you better traffic to your site.

So now you know the importance of keywords for your blog post so let us find out how to research keywords just like a pro does.

Research keywords like a pro

There are a few things you can do to conduct research like a pro does. For that, you will have to keep three things in your mind.

  1. Think of keywords that would drive your customers to your website. If you are unable to find the keywords that are trending, try using Google trends where it will give you the complete information on what the searchers are looking for.
  2. Once you have selected the keywords, make sure to evaluate them. Find out the level of competition for those keywords.

But keep in mind; if you are a new comer to this sector take tiny steps.

  1. After the evaluation is being done, try to expand the keywords so that it becomes long-tail keywords.

For instance, if you have planned on using the word tea cup as the keyword, this is how you can expand.

Tea cup – Short-tail keyword

Ceramic tea cup – medium tail keyword

Ceramic tea cup set of 4 – long-tail keywords.

These are the three things to keep in mind whenever you are about to research keywords for your website.

What to avoid when you research keywords?

Keywords are not always a piece of cake; even the most talented professional can go wrong sometimes. Finding the most performing keywords matters more. Here is a list of huge mistakes to be avoided before committing them.

  1. Avoid long-tail keywords with a short phrase

When you are expanding the keywords, make sure to choose long-term keywords with long phrases and not the shorter ones.

Any keywords with 3 words are known to be long-keywords with short phrases. For instance, keywords like

  • Best android phones
  • Cheap Bluetooth headphones
  • Soap for dogs

These are some of the examples for long-tail keywords with shorter phrases. For these types of keywords, you can replace them with

  • Best Android phones in Samsung
  • Cheap Bluetooth headphones with long battery life
  • Soap for dogs for ticks.
  1. Avoiding commercial intent keywords

This is a common mistake committed by most of us. We give more importance to the searcher viewing our site or reading our content but forget to make them buy our products. The commercial intent keywords help the users reach customers those who are looking for the best deals and quality goods.

Some of the commercial intent keywords would look like,

  • Best discount on iPhone 13 pro
  • Stock clearance special discounts on cotton clothing

So make sure not to avoid using commercial intent keywords for your site.

  1. Not showing interest in keyword value

Each keyword has a unique value, some of them have higher values and some would have a lower value.

To find the best performing it is important to find the value of each keyword you use.

The value of the keyword can be calculated according to the CPC that you gain.

This could look smaller yet it could cost you thousands of dollars in the long run.

These are some of the common mistakes yet huge ones that can save your money. So be advised to not commit these mistakes.

Coming to an end, by this way now you would have got an idea about how to research keywords that are potentially rich. When you keep using them it is sure you will be able to do keyword research like a pro knowing the ups and downs.

 

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author