The Search Engine Giant To Expand The Trusted Store Badge To The Free Shopping Listings

by Shermy Mohan - 4/27/2022 1060 Views

On the free product listings, the most sought Google Trusted Store badge is now available. In the following article, we'll look at how to obtain the badge and what it entails

For almost a decade, the coveted Google Trusted Store Badge has indeed been available. Over 67 percent of consumers used Google ratings, price comparison, and reviews to assist them to purchase during the holiday season, according to Google.

In every industry, but especially in eCommerce, a positive client experience is critical. That's why Google announced that the Trusted Store logo will now be available for free shopping listings.

This will make the business responsible for ensuring a better user experience and the satisfaction of customers in this regard will be great

The process of Earning the Trusted Store Badge

Businesses that provide excellent customer service are granted the "Trusted Store" label. A seller must commit to fulfilling Google's highest standards in areas such as shipment and return processes to obtain this badge. The Trusted Store badge will be now accessible for brands by their Shopping Experience Scorecard, which is a positive move for online businesses.

A trust badge seems to be a badge or mark that you display on your website to encourage potential clients to trust you. Traditionally, trust badges were only available during the checkout process, but a recent fad is gaining traction: placing them on the home page.

These trust badges notify website users that your page is trustworthy and that any information they provide will be gathered by secured third-party service providers. Customers will remember that all processes are safe and secure because the trust seal company has consented to post their badge on your webpage.

A Trusted Stores emblem may appear on your product listings if your brand consistently provides great shipping and returns services.

Acquiring the Trusted Store badge is based on completing the following tasks:

The Shipping speeds
The Shipping
The Return costs
The Return windows

So, you have to concentrate on these factors to earn the trending Trusted Store badge. The performance metrics mentioned are compared with other merchants within the relative categories. This is a great way to know the current performance of the firm and find loopholes in the present strategies.

The Shopping Experience Scorecard in Detail

If you are engaging in a buy on Google or the free product listings in the United States, then you are eligible for this new program.

The Shopping Experience Scorecard maintains track of the various aspects of the shopping experience you deliver to your clients (given above in the section of Trusted Store Badge).

In each metric, you will get the rating of either Excellent, Comparable, or Opportunity.

Google will offer your product listing precedence in Shopping tab placements and/or a label on your listing if specific criteria of these metrics are met. To get the badging on the descriptions of the product, then you must share the details for all of the categories that are listed above.

As Google is examining the data that you give each day, your metric status is determined by employing a set lookback time. The stats above are based on a weighted average of impressions from that lookback timeframe.

After logging into your Google Merchant Centre account, you can see your performance as well as your Shopping Experience Scorecard.

The Advantages of having The Badge

It's not easy to earn the Trusted Store badge. They are all predicated according to how well these people are treated as customers. You'll be able to enjoy all the benefits if your company succeeds in shipping, refunds, and reviews. Among these advantages are, but are not restricted to:

Increase in the product listing engagement
Improvement of trust in the users
More prominence in the listings of the Shopping tab
Awareness of branding

"Merchandise exhibiting a Trusted Store emblem is more likely to attract clicks," according to Google's early testing of the badge. Furthermore, Google claims that less well-known firms with the Trusted Stores label receive more hits and traffic.

New Reporting Tools gets announced

In conjunction with the Trusted Store logo, Google has improved its reporting tools to better understand the impact of free listings.

The new reporting tool that is announced provides merchants with information about their product listings on the following platforms:

The Total traffic
The Impressions
The Conversion rates

Earlier, merchants were not supposed to report on their free product listings. For example, if you were to compare free and paid product listings, you'd have no way of knowing if the free listings had a positive impact on your business. You may now see full conversion data from free listings, which will assist you in making better marketing decisions in the future.

Google's price insights tool is the latest tool it has launched. The purpose of this tool is to assist brands in a greater understanding of their market competitiveness.

Using machine learning, the pricing insights tool also suggests prices for each commodity being sold. The greatest benefit may be found in the anticipated revenue impact of price adjustments.

Key Takeaways

The use of trust badges on your webpage is a cart abandonment strategy that builds customer trust and increases conversion rates. These recent features that have been added by the search engine giant are for the benefit of both the customer and the organization. A Trusted Store badge will be awarded to your company if you can assure a consistent customer experience. You will be capable of making product modifications and upgrades more quickly because of the greater insight and reporting requirements. This will enhance your business to greater levels.

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SEO News

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White Label Digital Marketing Agency, SEO news

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author