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The Press release content has the power to create loyal customers, so writing one to convert customers is more important. Here is a list of 10 SEO tips for creating great press release content

SEO Tips For Writing a Good Online Press Release

A Press release is a greater way of reaching a large level of the audience. When you write a press release it will attract the ones who expect the traditional method of media and the ones on Google and other platforms.

There are even scenarios where people who read the press release became one of the loyal customers to the company.

Press release writing is more important, so here are some tips for writing a good press release. If you are unsure how to write one this might help. But if you are still unsatisfied with your press release there are White Label digital marketing companies that do press release distribution.

Tips for writing good press release content

  1. Write a story and not a news

People always want something interesting and not something that is just a piece of news. So when you write a press release content, make sure to convey it in a story format so that it will keep them excited to read. No one is going to bother if you are creating a new company or launching a new product until it is a useful one for them. So create a story and not an essay that is merely filled with technical terms and formal text.

  1. Keyword research

When you are writing the content and you find it more interesting but you find very few readers for it that is when Thor’s hammer would strike your head hardly saying that it was the keywords. Yes, keywords play a major role everywhere so make sure to do some research before you create the content. Once keywords are set correctly, your content can reach the expected level of the audience.

  1. Add keywords to your headline

The Headline is the main area where people will focus on whether to read the content or not. So make sure to add a pinch of keywords to it. The title that is created including keywords in it will have more reach compared to the ones with false catchy titles. The title that you create for your press release should be small (80 chars), should have keywords in it, should be easily understood by the readers.

  1. Copy is a must

When you write your press release it is a must to write a copy. The copy that you write should be given equal priority. It should be written in a very clear sense about who you have mentioned what the content is about and some of the other questions like when, where and how. These questions have to be answered.

Avoid adding technical terms and words that are difficult to understand. Especially kindly do not use jargon.

  1. Include the best about of your company

Inside the small story, make sure to add little sensational topics about your company. This can be in the form of about the company or some achievements by the company. But not start from the prehistoric times like once upon a time our company was built and so and so.

Make it sweet and short so that users do not feel uncomfortable to read.

Do not forget to write the sentences from a third-person perspective and make sure not to make it clumsier by adding more information about the company. Remember as told earlier a press release should be in the form of a story.

  1. Link your website to the press release distributed content

Deep linking is more important for content. When you write your press release content make sure to add the keywords that you have researched and link them to your site or particular service page. So that when the reader clicks on to that keyword they will see your site as the landing page.

Check the landing page before you link to the keywords.

  1. Format your text before making it public

When you create content for the press release make sure to highlight the important text by using bold and also use italics for the sentences that have been said by someone.

Create short paragraphs that are easy to read. Use simple English so that anyone can understand what you are trying to convey.

The Press release is about 350 – 400 words so make sure to convey everything within that.

If you are unsure about how to create one, you can get hold of a White Label digital marketing company and the rest will be taken care of.

  1. Make use of images and videos

Include media content so that you can explain it in an even easier way. If you are unable to attach an embedded picture or video or gif to your content you can simply pass the work to someone who has the adequate tools to do so.

  1.  Decide where to aim for press release distribution

So far it would have been a lot of work to focus on but the finishing part also needs some more focus.  It matters where your press release is being distributed. A Press release is not just about making it live over the news or through some international news sites. You can choose whom to target and it can even very small level of just by targeting local media or even through small local magazines.

This will also help in achieving greater leads.

  1. Help them reach you

The main aim of creating the press release is to achieve a better level of the audience. So show them the way to contact you. This should be an easy way to contact you. Also, there may be interviews or quotes to handle make sure to be ready for that as well.

Coming to an end, these are a few SEO tips to remember at the time of creating press release content. Make sure to follow these steps as they hold a greater chance of gaining better results.

If you are finding difficulty in creating a press release content feel free to contact us as we are NASSCOM accredited ISO certified White Label Digital marketing company with experts in writing content for various clients. Feel free to contact us by submitting a small online form and we will get back to you sooner.

 

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SEO News

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SEO,press Release, SEO guide

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author