Search Engine Optimization is the method of getting hold of potential audience to the website. It may seem easier to say this. But it takes the right method to attract the right customers or they may end up into clicks without conversion. There are numerous trends that keep updating year after year. In that way, there are a number of trends that has to be taken seriously this year, yet we have filtered out the most important SEO trends that would do a greater impact to your site. Here is a list of the top ten evolved SEO trends that play an important role in driving better traffics for your website. SEO combined with Artificial Intelligence Core web Vitals User Intent and Search Intent Better optimization for Google BERT Giving importance to Mobile SEO Improved SERP using Long-Form Content Voice search Videos play an important role in SEO strategy Role of featured snippets Google EAT principles 1.SEO combined with Artificial Intelligence These days Artificial Intelligence plays a major role, probably everywhere. Every industry uses AI to simplify the work done. The interactions, the transactions the purchase, the queries, everything happens with the underlying factor know as AI. Google uses Artificial Intelligence to provide results for the users with what they search in. AI is also used in better understanding of the algorithms which might take months for humans to understand. An expert with AI machine learning is a deadly combination to crack the algorithm. Many companies make use of AI to provide SEO solutions for their clients. Therefore it has become the top trending SEO strategy. 2.Core Web Vitals Last year Google introduced new metrics that pave the way in measuring the page loading time, how much time taken to interact with the content is and the visual stability of the page. These three covers the major part in ranking therefore core web vital can be considered to be an SEO ranking factor. “The Core Web Vitals report shows how your pages perform, based on real world usage data (sometimes called field data).”- Google The core web vitals checks, the speed and how smooth does the page loads the time taken between page load time and the interaction whether the page is user friendly page navigation between devices Whether the connection is safe and secure for the users. 3.User Intent or Search Intent User intent or search intent has been given importance so far, especially the year 2020 brought in a new revolution to search intent, by giving a rapidly changing behaviour. So this year it is important to focus on user intent also to be known as search intent. Google has been focusing on how to satisfy the user intent and to learn what a user would look for. 4.Better optimization with Google BERT (Bidirectional Encoder Representations from Transformers) Google introduced a neural network-based technique to natural language processing known to be BERT. This is a type of user-friendly technology that allows anyone to train to their own types of questions. "This breakthrough was the result of Google research on transformers: models that process words in relation to all the other words in a sentence, rather than one-by-one in order. BERT models can therefore consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries." - Google For instance; let’s take 2019 Brazil traveller to the USA need a visa, in that the word “to” has a meaning of a Brazilian travelling to the USA and not the way around. Before BERT the algorithm would simply connect the U.S citizens travelling to Brazil. BERT identifies the unwanted word and captures what the user is trying to convey. 5.Giving importance to Mobile SEO Nowadays there are a larger proportion of mobile searchers while compared to desktop searchers. So it is important to check if your site performance is good on mobile view as well When Google first rolled out mobile indexing, the search engine focused on the mobile version of the sites more than desktop ones. The Mobile version of the website was considered equally important as the desktop version. 6.Long-Form Content Long-form content helps in improving the Search Engine result Page (SERP). It is said that they drive three times more traffic comparing to content with 1000 words. But the content quality should be retained without quality, it is impossible to rank in the SERP. You may wonder how a long content could be more interesting. This can be done by dividing the content into two or three segments and title them. In this way, you can make the content more interesting and stay away from deviation. Make sure the content is sharable so that the content is available for the readers. 7.Voice search Voice search has increased with the use of modern technologies like Alexa, Siri, the Google assistant, etc. and also people use voice searches on their mobile phones as well. When people use voice search they intent to say long sentences or long-tail questions to get accurate answers. By this way, voice search comes under the strategy by default. 8.Videos play an important role in SEO strategy As you already know, YouTube is the second largest search engine next to Google. Even if you are not a big fan of video search, Google fetches video results as well when you type in a search query. But did you know video content can also be optimized? A video is optimized based on its title and the description below the video. The title should be appropriate to the video content and the content description should be what is mention in the video. The content should have a better quality video with appropriate keywords placed in the title and the description. For instance, if you are uploading a video on YouTube, it will automatically suggest you the title when you type in. 9.Role of featured snippets Featured snippets are the suggestions that appear once you type in a query in the search box. These featured snippets appear on top of the Search engine result page. These featured snippets cannot be selected yet you can use the words suggested in it. These snippets play a good role in suggesting your site, so this feature can be added as a strategy in achieving Google ranks. 10.Google EAT principles Google keeps reminding us that quality is the most important factor for ranking a website. When you say quality, it means the content should undergo Google’s EAT principles, the principle of expertise, authority and trustworthiness of the content. This principle matters if your site falls under the category of YMYL (your money, your life). The YMYL site category includes the ones that impact a person’s health, finance or safety. To ensure the quality of your content, make sure to follow these steps: Know your buyer’s persona Make a research on user’s search intent Create content that gets hold of your reader’s mind Finally, check if your content follows Google’s EAT principles. By this way, you can create content with better quality. Coming to an end, these are the top 10 trends that will help users get their site on top ranking and create better traffic.
Search Engine Optimization is the method of getting hold of potential audience to the website. It may seem easier to say this. But it takes the right method to attract the right customers or they may end up into clicks without conversion.
There are numerous trends that keep updating year after year. In that way, there are a number of trends that has to be taken seriously this year, yet we have filtered out the most important SEO trends that would do a greater impact to your site.
Here is a list of the top ten evolved SEO trends that play an important role in driving better traffics for your website.
These days Artificial Intelligence plays a major role, probably everywhere. Every industry uses AI to simplify the work done. The interactions, the transactions the purchase, the queries, everything happens with the underlying factor know as AI. Google uses Artificial Intelligence to provide results for the users with what they search in.
AI is also used in better understanding of the algorithms which might take months for humans to understand. An expert with AI machine learning is a deadly combination to crack the algorithm.
Many companies make use of AI to provide SEO solutions for their clients. Therefore it has become the top trending SEO strategy.
Last year Google introduced new metrics that pave the way in measuring the page loading time, how much time taken to interact with the content is and the visual stability of the page. These three covers the major part in ranking therefore core web vital can be considered to be an SEO ranking factor.
“The Core Web Vitals report shows how your pages perform, based on real world usage data (sometimes called field data).”- Google
The core web vitals checks,
User intent or search intent has been given importance so far, especially the year 2020 brought in a new revolution to search intent, by giving a rapidly changing behaviour. So this year it is important to focus on user intent also to be known as search intent. Google has been focusing on how to satisfy the user intent and to learn what a user would look for.
Google introduced a neural network-based technique to natural language processing known to be BERT. This is a type of user-friendly technology that allows anyone to train to their own types of questions.
"This breakthrough was the result of Google research on transformers: models that process words in relation to all the other words in a sentence, rather than one-by-one in order. BERT models can therefore consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries." - Google
For instance; let’s take 2019 Brazil traveller to the USA need a visa, in that the word “to” has a meaning of a Brazilian travelling to the USA and not the way around. Before BERT the algorithm would simply connect the U.S citizens travelling to Brazil. BERT identifies the unwanted word and captures what the user is trying to convey.
Nowadays there are a larger proportion of mobile searchers while compared to desktop searchers. So it is important to check if your site performance is good on mobile view as well
When Google first rolled out mobile indexing, the search engine focused on the mobile version of the sites more than desktop ones. The Mobile version of the website was considered equally important as the desktop version.
Long-form content helps in improving the Search Engine result Page (SERP). It is said that they drive three times more traffic comparing to content with 1000 words. But the content quality should be retained without quality, it is impossible to rank in the SERP. You may wonder how a long content could be more interesting. This can be done by dividing the content into two or three segments and title them. In this way, you can make the content more interesting and stay away from deviation.
Make sure the content is sharable so that the content is available for the readers.
Voice search has increased with the use of modern technologies like Alexa, Siri, the Google assistant, etc. and also people use voice searches on their mobile phones as well. When people use voice search they intent to say long sentences or long-tail questions to get accurate answers. By this way, voice search comes under the strategy by default.
As you already know, YouTube is the second largest search engine next to Google. Even if you are not a big fan of video search, Google fetches video results as well when you type in a search query. But did you know video content can also be optimized? A video is optimized based on its title and the description below the video. The title should be appropriate to the video content and the content description should be what is mention in the video. The content should have a better quality video with appropriate keywords placed in the title and the description. For instance, if you are uploading a video on YouTube, it will automatically suggest you the title when you type in.
Featured snippets are the suggestions that appear once you type in a query in the search box. These featured snippets appear on top of the Search engine result page. These featured snippets cannot be selected yet you can use the words suggested in it. These snippets play a good role in suggesting your site, so this feature can be added as a strategy in achieving Google ranks.
Google keeps reminding us that quality is the most important factor for ranking a website. When you say quality, it means the content should undergo Google’s EAT principles, the principle of expertise, authority and trustworthiness of the content. This principle matters if your site falls under the category of YMYL (your money, your life). The YMYL site category includes the ones that impact a person’s health, finance or safety.
By this way, you can create content with better quality.
Coming to an end, these are the top 10 trends that will help users get their site on top ranking and create better traffic.