Why Is It Best To Hire A White Label Digital Marketing Agency?

by Shermy Mohan - 2/9/2022 940 Views

Are you looking for ways to boost your business? So, along with the product quality you have to ensure that your product is visible to your consumer

White Label Digital Marketing agency 2022

In the world of digitalization hence it becomes important to understand digital marketing and the various strategies you have to ensure the same.

The world we live in is a competitive one and for that, we have to find innovative solutions for the problems that we will encounter during our marketing strategies. One such innovative strategy in marketing is White label digital marketing. In the article, let's understand what white label marketing is, and its prospects in the current scenario.

What is White Label digital marketing?

In general terms, White labelling is defined as the process of selling the products or the services of a developer, under your brand name, to a client. Thus this entire process is also called rebranding or re-selling. Or in simple terms, you outsource digital marketing.

Now let us understand how this integrates with digital marketing. In the world of marketing, white labelling digital marketing is often used when the digital marketing agencies purchase services or software from other companies and then sell them to their clients using their brand name.

Some of the services which are resold are SEO services (SEO reseller), Email marketing, White label PPC management, Content development, and reputation management. Before moving forward, let us try to understand the above terms deeply.

What is SEO?

SEO or Search Engine Optimization can be termed as the methodology used to increase a website's natural or organic traffic by optimizing its design and content. This will increase the ranking of your website when you search in search engines for a particular keyword. Thus this includes the process of building backlinks and a growing presence on social media.

For example, assume there is a web development company called 'A' company, which is an expert at developing some great websites. But the clients of the 'A' company now need an SEO campaign for his newly launched business. But the 'A' company is not expertise in handling and managing SEO campaigns and they have no time to invest in it. Then there comes another company called 'B' company who is a complete company that has the expertise in conducting the said operations. This 'B' company is called a white label digital marketing company. The 'A' company will now form an agreement with the 'B' company to do the SEO campaign under the brand name of 'A' company.

What is white label PPC?

White Label PPC (pay per click) is regarded as a B2B digital advertising service in which companies can sell the products under their brand name. In simple words, White label PPC can be referred to as executing the Pay per click campaigns for a Client company using a Small Digital Marketing Agency using a Complete White Label Marketing Company. This can be also called outsource PPC.

What is White Label SEO?

It is also known as private label SEO and in essence, it is a partnership. Here we can see that a party of at least 2 companies will form an agreement to share the responsibilities in sales and marketing of a product.

For example, there's one company 'A' mass producing different kinds of bread. Even though they produce amazing quality bread they don't know how to sell their products.

In this situation, the second company 'B' comes in and now here white label SEO outsourcing becomes a crucial step.

These are the experts in marketing different kinds of products and the primary company outsources them and thus they don't have to worry about their marketing campaign. This is how outsource SEO works. Thus outsource SEO can be defined as a situation in which one of the companies uses their time to work on the development as well as SEO of a product while the other company is in charge of selling it. This works smoothly because they agree that the finished product isn't branded and thus the other company has no problem calling it their own.

What is the difference between Outsourcing & White label marketing agencies?

You can go for 3 types of options if you are increasing your portfolio of services:-

#1. Hiring the experts for your product
#2. Hiring Freelancers.
#3. Using a White Label Agency.

The first option of hiring experts for your team is not the right choice if your company is in its busting stage. Also hiring local talent is very hard and is a long process. Even after investing in the training for several months, they may even quit the job.

The second option of hiring freelancers is also not reliable as they are the ones who are far from us and are not truly reliable. Also, their quality, as well as cost, may vary. The hiring of freelancers overseas conflicts with the time zone and there can be language barriers also.

The third option of using White label agencies is the best way. Even though they have some limitations, they add scalability to your team. All the SEO work will be done under your brand by highly professional people.

These are the eight reasons why you need a White Label digital marketing agency

Saving money, time and other resources

To understand the digital marketing world, you will need lots of human resources as well as great insights for executing marketing campaigns. Even though you research and learn about it there is no guarantee that you are going to hit the right audience with your planning and campaigning. This will waste your resources and time. On the other side, if you are outsourcing the digital marketing campaign to a white label marketing agency this will not only save your time and money but also increase efficiency.

For any in-house campaign, you need to employ a content writer and Digital Marketing Executive and you can save all this money by outsourcing your campaign.

Focusing on your core objective

If you are outsourcing the responsibilities of marketing & sales campaigns to responsible hands you will have the time to concentrate on your product and make some improvements in the core business processes. So why worry about the campaigns and waste your valuable time on them, when you have expert hands!

Responsible delivery

When you are building or rebuilding a brand's image, the major thing you have to ensure is that you need to deliver the product on time. If you have a white label agency, most of the work will be done by experts from the industry and you can have a timely, responsible delivery. White label marketing firms will help you to increase your social media presence and thus help in creating a great online reputation boosting up your brand name.

Improved Conversion rate

We can see that the success of any advertising campaign relies greatly on the conversion rate. Conversion rate is a widely used phrase in e-commerce and this means turning a potential website visitor into a paying customer. When you are doing paid advertising, the conversion rate is measured by dividing the number of conversions by the total ad interaction.

Conversion Rate Optimization (CRO) includes increasing web sales, signups, selling memberships and form submissions. There are many methods to increase the conversion rates but it involves lots of data. Here are some commonly used methods for increasing conversion rate:

Try to Remove the Barriers

In recent campaigns, it was analyzed that putting up barriers on the landing page is not a good idea and hence don't ask a visitor for too much information. You can just go forward with the least inputs like name and email address as this will make the customer impatient. You can collect additional information when the user becomes a frequent buyer.

Retargeting the visitors of the webpage

On average, more than 90% of visitors leave before checkout. This means that the visitor who had shown the intent to buy didn't purchase for some reason. Retargeting these visitors, again and again, will help you target the reasons and thus help you increase your conversion rate.

Attractive Landing Page

If your conversion rates are not satisfactory from your previous campaigns then the first thing to do is modify your landing page. An attractive landing page not only betters the user experience but helps in boosting up the rates of conversions.

These are the common methods to increase conversion rates. Many other methods can be implemented after analyzing the reports and data.

Always try to retain your clients

You have to keep in mind that digital marketing is a very broad industry and thus a single company cannot expertise in every service of digital marketing. The outsourcing of some of the services to another agency will broaden your portfolio of services and will help you to have in-house experts for satisfying the needs of clients. You can priorities your customers which will eventually help you to retain your clients as you will become a one-stop solution for all marketing needs.

Boosting up your Revenue Stream

If you can increase the number of services in your portfolio it will certainly boost your revenue. This can help you in building a new revenue stream.

If you are outsourcing all your additional services to a white label firm then there will be no obstacles in terms of infrastructure or human resources and this will increase the number of services and your returns.

Enrich your team with no overhead cost

If you have to enrich your digital marketing team with professionals in the industry you can go for it without spending a penny over the infrastructure. Employing a white label digital marketing agency will help you to achieve the same.

Thus you can get the experts in various fields to your marketing team and they will certainly remain outside of core company culture.

Tracking ROI reports

Outsourcing will give you the chance to monitor the ROI (Return of investment) through the analytical reports provided to you. You can also track as well as to measure the results via various analytics channels in real-time.

Why a ROI report is important today?

ROI reports are of great importance as the success rate of your marketing campaign is measured by using the number of site visitors, page views or unique visitors. These figures were the success benchmarks 10 years ago and these reports are a kind of proof of the success of an advertising campaign.

White label Google ads agency

Clients always want their business to be on top of the search engine pages as by doing so; they will be more visible to their target audience. Google is the most widely used search engine and thus Google ads are a form of paid internet marketing where the advertisers propose bids as well as service offerings on the SERPs.

Also they have to pay every time a visitor clicks on those ads. Thus White label Google ads agency uses paid Google ads in such a way that they are shown on top of the search engine pages above the organic searches which are most likely to be clicked by the potential customers.

Key takeaways

If your traditional marketing efforts are not reaping the expected results, it is to be remembered that you should ask for help from the experts. That means employing White label marketing agencies can offer an objective analysis of your current strategy and identify measures to optimize it for better results.

Many companies use white market labelling marketing to increase the number of services they can to their customers.

For example, a website design company which only specializes in graphic design and web development can use a white label marketing plan to connect with a local agency that specializes in other services, such as content writing.

Also A white label marketing company are a group of experts who are up to date with the emerging trends and specializes in the newest marketing strategies and technologies. Thus these agencies can provide a variety of marketing services at a lower cost. Also these companies can use the services without having to design their own.

You should understand that marketing is a specialized skill and thus it requires years of experience and in-depth training to achieve it and more effort to master it. Thus if you want to offer the best service to your clients, it's necessary to have expert people to do the job. When hiring a white labelling marketing agency, always think about the strengths and weaknesses of your co company and go for an agency that can help you to design a marketing plan that works for your needs. So if you lack any particular service make sure that the agency is ready to offer you that.

We are living in a highly competitive world in which people are focusing on great SEO over good SEO. So in this race if you want to be a part of it and be the topper, you have to get expert guidance.

Coming to an end, don't wait to approach the best team to improve your business by influencing the perception of the world around you.

Category :

SEO News

Tags :

WhiteLabelSEOAgency, SEO news

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author