I’m a B.E. graduate in Computer Science and Engineering with a master's in marketing management. Funny enough, SEO wasn’t really part of the plan. It came into my life unexpectedly, and I ended up sticking with it. Maybe because, even though I understand the logic behind 0s and 1s, coding was never really my thing.
Before SEO became my professional world, I was already the kind of person who liked exploring different things. I got into Adimurai, Silambam, boxing, and even a little MMA. I’ve also always had a soft spot for modelling. Basically, sitting still and doing just one thing has never been my strongest skill.
My SEO journey started pretty simply…listing businesses in directories. Then came the obvious question: why does this actually matter? That question kept leading to another, and slowly I moved into research, content, auditing, tracking, analysing performance, and pretty much everything else that came my way.
Over time, I realised something about myself: a straight lane probably isn’t my lane. I enjoy changing lanes, especially when the next one is growing. That’s what pulled me toward areas like AEO, GEO, AI search, and the constantly changing side of SEO. I like learning by doing, testing things, getting things wrong, figuring them out, and moving on to the next rabbit hole.
So, professionally, I’m still figuring out where the next lane takes me. Personally, I’m still the guy who learns ten things at once, picks up a new interest out of nowhere, and somehow enjoys the chaos.
Why stick to one thing when there’s always something new to explore?