Your clients are already asking about ChatGPT Ads. Here's how to pick a partner who can deliver them under your brand, scored on criteria you can actually check.
A year ago, “can you run ads on ChatGPT for us?” wasn't a question agencies had to answer. Now it comes up on sales calls every week. In under 200 days from launch, ChatGPT Ads hit a $1 billion annualized revenue run rate, and OpenAI says tens of thousands of advertisers now use the platform. For agencies, that means clients will expect you to offer the channel whether or not you have someone in-house who knows it.
White label partners fill that gap. They plan, build and optimize campaigns inside OpenAI's Ads Manager, while your agency keeps the client, the brand, and the margin.
The catch is that this is a very new category. As one provider has noted, most “best ChatGPT ads agency” lists rank firms that work directly with advertisers, and genuine agency-to-agency white label partners are a much smaller group. So this guide scores providers on specific, checkable criteria and marks clearly which ones actually publish a white label offer.
ChatGPT Ads in 2026: The Facts That Matter
Before you pick a partner, it helps to know how the channel works today:
- Global reach: After OpenAI's Southeast Asia and Taiwan launch, ChatGPT Ads are available in more than 60 countries. (OpenAI)
- Who sees the ads: OpenAI doesn't show ads to Plus, Pro or Business plan users, or to accounts it identifies as belonging to under-18s. Ads appear below ChatGPT's responses. (OpenAI Help Center)
- Bidding: For CPC campaigns, OpenAI recommends starting with a maximum bid of $3–$5 per click.
- Big agency groups are already in: OpenAI has worked with agency partners including Dentsu, Omnicom, Publicis and WPP to help businesses buy ChatGPT ads. (OpenAI)
- A workflow problem for agencies: Unlike Google Ads, which has Manager Accounts for overseeing many clients from one dashboard, ChatGPT Ads Manager requires each account to be opened individually. (ALM Corp) Because of this, a partner with a disciplined multi-account process is worth more than usual.
Performance expectations also need to be realistic. Adthena data cited by an Australian agency showed one brand's ChatGPT ad click-through rate at 0.91%, compared with a 6.4% Google Search benchmark in the same sector. (Optimising) A good partner will tell you that before you pitch the channel to a client.
How We Ranked the Providers (Our Scoring Metrics)
Many ranking posts lose credibility because their criteria are vague. Below is exactly what we looked for and how much weight each factor carried. Every factor can be checked on a provider's own website or a third-party platform.
Metric | Weight | What we checked |
Published white label program | 25% | Does the provider openly offer ChatGPT Ads under your agency's brand, with no contact with your client? |
Paid media credentials | 20% | Can you verify Google, Microsoft or Amazon partner status on the platforms' own directories? |
Hands-on ChatGPT Ads experience | 15% | Evidence of live campaigns in Ads Manager, not only “coming soon” pages |
Agency protections | 15% | NDAs, written non-solicitation, clear account and data ownership |
Pricing transparency | 10% | Published pricing tiers vs. “contact us” |
Priority-market fit | 10% | Experience serving agencies in the US, UK, Canada, Australia and New Zealand |
Integrated services | 5% | Can the partner also run Google, Meta, Microsoft or GEO work so the channels stay coordinated? |
An important caveat: nobody can independently verify client results in a channel this young. Treat any provider's performance claims, including those on this list, as marketing until you've seen a sample report.
The Top 10 White Label ChatGPT Ads Providers
1. SubmitInMe
White label status: Published program
Best for: Agencies that want ChatGPT Ads alongside Google, Microsoft, Meta, Amazon and GEO fulfillment from a single partner
SubmitInMe's white label ChatGPT Ads service is built specifically for agencies. The written terms cover white label reporting, NDAs, multi-account workflows, defined account and data ownership, and a written commitment not to contact your clients directly. Campaigns are run by its dedicated PPC team, whiteDigital, and its Google Premier Partner, Microsoft Advertising Partner and Amazon Ads Verified Partner badges link to each platform's own directory, so you can check them yourself.
The service covers the parts of the platform that trip agencies up: advertiser onboarding, Persona identity verification, domain verification, conversion tracking, and budget management that accounts for Ads Manager's seven-day pacing. Media spend is kept separate from the service fee, which makes client invoicing easier. Agencies that already outsource search can bundle the channel with SubmitInMe's white label PPC program, and the team has worked with businesses since 2002.
Watch-out: Pricing isn't published. Ask for a quote based on your clients' typical spend.
2. E2M Solutions
White label status: Published program
Best for: Agencies that want fixed monthly pricing they can mark up
E2M has the most transparent pricing in this category. Its plans run $499/month for budgets up to $5K, $999/month up to $10K, and $1,999/month up to $20K, with a one-time setup fee starting at $499 per website. (E2M) Most of its agency clients are in the US, Canada, the UK and Australia.
Watch-out: Tiers are based on ad budget, so check what happens to your margin as a client's spend grows.
3. WebSpero Solutions
White label status: Available on request
Best for: Agencies already buying white label SEO or PPC
WebSpero states that it manages ChatGPT Ads under a partner agency's brand when needed, handling account setup, execution and reporting behind the scenes, as it already does for white label PPC and SEO. (WebSpero)
Watch-out: White label is offered as an option rather than a dedicated program, so get the no-contact terms in writing.
4. Market Disrupt
White label status: Published program
Best for: Agencies that want one partner for Google, Meta and ChatGPT Ads
Market Disrupt offers agency-branded reporting with its Google Partner team handling Google, Meta and ChatGPT Ads accounts. Its guidance that the end client should own the ad account and conversion history is also the right standard to hold any partner to. (Market Disrupt)
Watch-out: It publishes less detail about ChatGPT-specific processes than the providers ranked above it.
5. AdsGPT
White label status: Published program
Best for: UK agencies that want a local specialist
AdsGPT describes itself as the UK's first agency dedicated to ChatGPT and AI search advertising, and invites other agencies to use it as a white label GPT ads partner. (AdsGPT)
Watch-out: It's a newer, niche firm. Ask for references and a sample report.
6. Symphonic Digital
White label status: White label fulfillment firm; confirm ChatGPT Ads is in scope
Best for: US agencies that value first-hand testing
Symphonic ran a month-long test in the OpenAI Ads Manager Beta with its own budget, targeting agencies looking for white label PPC, SEO and paid search fulfillment. Its write-up is one of the more useful practical accounts available. (Symphonic Digital)
Watch-out: Confirm that ChatGPT Ads management is part of its white label menu before you commit.
7. Adthena AdBridge (technology option)
White label status: White label software, not a managed service
Best for: Agencies with in-house media buyers who need onboarding tools rather than labor
In April 2026, Adthena said technology partners could embed AdBridge, its ChatGPT Ads onboarding tool, as a white label product through an iFrame or API. (PPC Land)
Watch-out: It won't run your campaigns. Choose it only if you already have people who can.
8. Multimediax (Sydney)
White label status: Not published; ask
Best for: Australian agencies that want a local Premier Partner
Multimediax is a Google Premier Partner that says it is running live ChatGPT Ads campaigns in Australia. (Multimediax)
Watch-out: It primarily works directly with brands, so confirm white label terms first.
9. Shout Digital (Australia)
White label status: Not published; ask
Best for: Australian agencies that want ChatGPT Ads combined with GEO
Shout Digital runs ChatGPT ads as part of one integrated program with SEO, Google Ads, GEO and AI visibility work. (Shout Digital)
Watch-out: Its results figures are self-reported.
10. Paperstack (Australia)
White label status: Not published; ask
Best for: Agencies that want month-to-month flexibility
Paperstack says it has run US pilots since February 2026, holds a managed-buyer relationship with OpenAI's ads team, and works on month-to-month terms. (Paperstack)
Watch-out: It is primarily direct-to-brand.
Side-by-Side Comparison
Provider | White label published | Pricing public | Verifiable ad platform credentials | Priority-market focus |
SubmitInMe | Yes | No | Google Premier, Microsoft, Amazon | Global (US, UK, CA, AU, NZ) |
E2M Solutions | Yes | Yes | Check directly | US, CA, UK, AU |
WebSpero | On request | No | Check directly | Global |
Market Disrupt | Yes | No | Google Partner | US-led |
AdsGPT | Yes | No | Check directly | UK |
Symphonic Digital | Fulfillment firm | No | Check directly | US |
Adthena AdBridge | Software only | No | N/A | Global |
Multimediax | No | No | Google Premier | AU |
Shout Digital | No | No | Google Partner (self-reported) | AU |
Paperstack | No | No | Check directly | AU |
Market-by-Market Comparison
One rule applies in every country: advertiser eligibility depends on where the business is registered, while reach depends on where its customers are. (Index Lab) Offshore white label partners like SubmitInMe, E2M and WebSpero can work in any eligible market, because the ad account belongs to your client's registered business.
Priority markets
United States. This is the most mature market. OpenAI launched its ChatGPT Ad Pilot Program on February 9, 2026, with brands including Target, Adobe, Ford and Expedia. Expect the most competition here and the most US-based providers. For US campaigns, the top white label picks are SubmitInMe, E2M, Market Disrupt and Symphonic Digital. To send traffic to a domain other than the one linked to the account, advertisers must verify the business, which requires an EIN. Collect these details from clients before kickoff.
United Kingdom. ChatGPT ads were available in the UK as of June 2026. AdsGPT is the local specialist, and SubmitInMe and E2M both serve UK agencies remotely.
Canada, Australia and New Zealand. These three markets went live on April 17, and ads appear on the Free and $8/month Go tiers. Australia is the busiest of the three. OpenAI says Australian ChatGPT usage more than doubled in 12 months, and Similarweb data puts Canada at 5.4% of ChatGPT's 900 million weekly active users. (Digital Applied) Local Australian options exist (Multimediax, Shout Digital, Paperstack), but none publish a white label program. For Canada and New Zealand, the offshore white label partners are currently the more practical choice.
Other markets
Region | Status | Source |
Brazil & Mexico | Brazil joined on August 4, 2026; Mexico on August 20 | Index Lab |
Europe (31 markets) | All 27 EU states plus Iceland, Liechtenstein, Norway and Switzerland have served ads since August 24, with self-serve opening August 31 | OpenAI |
India, Middle East & North Africa | Direct purchase through Ads Manager opened across India, Europe, the Middle East and North Africa | OpenAI |
UAE, Saudi Arabia, Israel, Turkey | Added on September 16 | Index Lab |
Japan & South Korea | Launched before the Southeast Asia rollout | TNGlobal |
Southeast Asia & Taiwan | Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Taiwan | TNGlobal |
For multilingual markets such as Europe, Japan and Southeast Asia, ask any partner whether native speakers write the ad copy. Conversational ads that read as translated tend to perform poorly.
Five Questions to Ask Before You Sign
- Can I see a sample white label report with no trace of your brand?
- Whose name is the Ads Manager account in, and who keeps the conversion history if we part ways?
- How do you handle ads that OpenAI flags or rejects under its policies?
- Is your fee flat, tiered by spend, or a percentage of spend?
- Is the no-client-contact clause in the written contract?
If you're still deciding whether to add paid AI channels at all, a free PPC audit of a client's existing accounts is a low-risk place to start.
Frequently Asked Questions
What is a white label ChatGPT Ads provider?
It's a specialist team that manages ChatGPT advertising campaigns on your agency's behalf. You sell the service under your own brand, and the provider does the work behind the scenes with no direct contact with your client.
How many countries can run ChatGPT Ads?
As of September 24, 2026, one tracker counted 63 markets, confirmed against the campaign API's list of allowed countries. OpenAI's official wording is “more than 60 countries.”
Do all ChatGPT users see ads?
No. Only users on the Free and Go plans see ads. Paid Plus, Pro and Business users don't, and neither do accounts identified as under 18.
How much should an agency budget for white label ChatGPT Ads?
Published white label fees in this category start at around $499/month for smaller budgets, and ad spend is billed separately. Start with a modest test budget on a single client before rolling the service out more widely.
Can a white label partner manage ChatGPT Ads alongside Google and Microsoft Ads?
Yes, and it's usually the better setup. Providers such as SubmitInMe already run Microsoft Ads and Google Ads for agencies, which keeps messaging and budgets consistent across channels.
Are ChatGPT Ads the same as GEO?
No. ChatGPT Ads are paid placements shown below the answer. GEO (generative engine optimization) is organic work to get your brand mentioned in the answer itself. Many agencies offer both, pairing ads with white label GEO services.
Ready to add ChatGPT Ads to your agency's service menu? Talk to SubmitInMe about white label ChatGPT Ads and launch under your own brand.