SEO on-page & off page
Summary- The mission of an SEO (Search Engine Optimization) Specialist
is to maximize the volume of inbound organic traffic from search engines to a website.
This is accomplished through a combination of on-page and off-page techniques, including
link-building, social media strategy, viral marketing, metadata sculpting, site
speed optimization, content strategy, information architecture, and more. Off page
SEO refers to techniques you can use to improve the position of a web site in the
search engine results page (SERPs). ... In general, off Page SEO has to do with
promotion methods – beyond website design –for the purpose of ranking a website
higher in the search results.
What they do:
- Planning and managing SEO marketing campaigns: search of contents and keywords,
guidance for content writers, link and social media outreach
- Master and manage the Off-Page campaigns
- Monitoring and improvement of common Off-Page metrics
- Collaboration together with Editorial Team to make sure that only highest quality
SEO-optimized content has been published
- Awareness about various content marketing platforms of the Market Research Industry.
- Perform keyword research to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure
of websites and web pages
- Provide recommendations and execute strategies for content development in coordination
with SEO goals general and keyword specific
- Proficiency in MS Excel, PowerPoint, and Word
- website analysis using a variety of analytics tools including Google Analytics as
well as internal reporting tool
- Working with popular keyword tools (Google, Word Tracker, Keyword Discovery, etc.)
Requirements:
- Strong English speaking, Vocabulary and writing skills
- Computer proficiency
- Knowledge in Google Analytics, Google Webmaster Tool
- Good Knowledge in Word press, Joomla, Magento and Other CMS to Implement META tags,
Blog posting
- Analytical &Research skills
- Any Diploma / Degree Qualification