PPC Analyst
We are looking for a results-driven and analytical PPC Analyst to join our digital marketing team. You will play a key role in planning, managing, and optimizing paid ad campaigns across platforms like Google Ads and Meta Ads. Whether you're a fresher with basic knowledge or an experienced professional, this role offers a great opportunity to make an impact through performance marketing.
Skills Required:
Strong analytical and problem-solving skills, Proficiency in Google Ads and Meta Ads, Good communication and reporting abilities, Excel/Google Sheets knowledge, Basic to advanced understanding of ad platforms and campaign optimization.
Role:
- Plan, execute, and optimize PPC campaigns across platforms (Google Ads, Meta Ads, Bing Ads)
- Perform keyword research, competitor analysis, and ad copy creation
- Monitor and analyze performance metrics, suggest data-driven improvements
- Set up conversion tracking using GA4, Google Tag Manager, etc.
- Create performance reports and share actionable insights
- Collaborate with creative and content teams for campaign assets
- Stay updated on PPC trends, tools, and algorithm changes
Education/Qualification:
0–3 years of experience in PPC advertising; BE graduates preferred; Google Ads/Meta Ads certifications or training is a plus
Desirable Skills:
Google Ads Meta Ads Google Analytics (GA4) Tag Manager Search & Display Ads Performance Max
PPC Campaign Optimization A/B Testing