Mobile Friendly Website – Internet is in the pockets but is your website in it?

by Prejushya Kalicharan - 11/5/2012 9154 Views

Mobile Internet Is the Trend & its High Time You Optimize Your Site Mobile-friendly!

Why should you focus on mobile?

Your clients should have access to you and your business wherever they are and whenever they want. When you make your site mobile friendly, you would automatically get more potential clients, accelerating your business development towards log phase. Despite fear of personal information being hacked via internet purchase, the easiness and convenience that mobile internet provides makes everyday transactions including banking and shopping continue at a much wider phase. A two yearlong survey by KPMG examining the means by which consumers utilize mobile technology revealed that the percentage of people who used their mobiles for banking has risen form 19% to 46%, while the percentage that have used mobile for shopping has gone from 10% to 28%.

Provide your clients and employees with technology in hand, and note the difference it generates. Quicker response, faster decision making, over-time work done, conclusive results, easy accessibility, flexibility are all the results. Mobile benefits are never restricted to the size of your company or organization you own. Everyone is equally benefited by mobile technology, whether you are smaller than the smallest or bigger than the biggest.

Google Survey: Revelations

What Users Want Most From Mobile Sites Today – A study conducted by Google.

74% of people say they’re more likely to return to a mobile-friendly site in the future
67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to make a purchase
61% of users said that if they didn’t find what they were looking for right away on a mobile site, they’d quickly move on to another site
48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
36% said they felt like they’ve wasted their time by visiting those sites
52% of users said that a bad mobile experience made them less likely to engage with a company
48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business
75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices

Hence, if your website is non-mobile friendly it’s a waste of time being online. With the Google Wallet launched by Google recently, a user need not enter the credit or debit card number, billing address or other payment information. All information is already securely stored in the Google Wallet, for an easy and secure purchase.

Survey: Indians top mobile internet usage

Survey Monkey’s research targeting four countries namely - India, the UK, the US, and Italy, reveals that Indians are those spending more time on mobile internet compared to other western countries. The survey reveals that almost 60% of the Indians spend over 20% of their Internet time on mobile rather than PC. Indians top the list of people who downloaded more mobile apps each month compared to those others globally. More interesting information the survey shared is that among the overall smartphone users worldwide, over 20% of their Internet time is spent on mobile. A study by Capgemini brought to light that Indians spend more of their time on online shopping than they do in a physical store purchase. This raises hope for ecommerce business owners in India, and also tends to share the belief rendered by online presence for those retailers who lack it.

The reason I think should be because of a faster mobile Internet access compared to the enormous loading time taken while using a PC or laptop. Whereas look at a completely different version of this survey by yet another one conducted by Ernst & Young. Their survey reveals that “38% stopped mobile web browsing, for the fear of overspending or because they didn't understand the different pricing options”. That’s probably due to the humpty number of options available here with increasingly complex price plans with/without offers, and I too was a victim!

What I think is that shopping is so much online over metropolitans and cities in India and as far as other areas are concerned technology is still in the developing phase (or) often ignored due to ignorance.

Yahoo’s focus shift towards mobile platform

Yahoo CEO Marissa Mayer has got big plans for mobile and she has also announced that. She aims to make Yahoo a ‘mobile-first’ company.

Marissa says – “Our top priority is a focused, coherent mobile strategy. I think that there are going to be a few big players in the mobile search space, and I think Yahoo should definitely be one of them.”

Marissa is all set to launch a mobile friendly Yahoo.com site all optimized for easy navigation while usage within mobile devices. Previously, the companies’ mobile brands were all dispersed across various applications and channels, now going to get streamlined, shares Marissa.

Checklist while Mobilizing your Business

What to do to be in terms with mobile devices that play a vital role in enhancing your business?

Start developing a mobile version of your site and optimize it for the best
Create profiles of your site on social media mobile platforms like Google Places, Yelp and Foursquare, for your clients to reach you online
Tighten your belts and focus on mobile advertising
Text messaging will help produce more leads compared to email advertising nowadays
A mobile friendly website, along with faster loading speed, best graphics and navigation patterns are pluses to your efforts to enter the mobile business world
Also ensure of getting listed and optimized on sites such as Google Places, Bing Local, Yahoo Local, and many more local sites that have mobile applications or versions of it
Make sure that your business shows up on mobile GPS devices

Mobile in the Future

To flourish in business in this new era and beat your competitors who always are a threat to your existence, all you have to do is, adopt and evolve. Rip of your old technologies and ideas clinging to your business making you appear from the mammoth period. Enhance emerging technologies to your routes that gives your clients the true experience of getting connected anywhere and everywhere with your content.

This is the chart showing comparison forecast between Local searches done in Mobile and Desktop PC, presented by BIA/Kelsey Forecast.

Local Mobile VS Desktop search

Note the surge in mobile local search compared to the desktops, by 2016. Mobile is all set to overtake PCs in the very future. Worldwide mobile advertising will almost quintuple from $6 billion in 2011 to $28.8 billion in 2016. Lay the plot today, and be prepared for a MOBILY TECHY tomorrow!

Here is a clear Infographic on Mobile and search trends by Avaya,

Category :

Technology

Tags :

Mobile Friendly Website, Ecommerce business, Mobile-friendly website, mobile internet usage, PC VS M

About Prejushya Kalicharan

SEO is a challenging field and I try my best to surpass this challenging environment which is unconditionally filled with opportunities, knowledge building and problem solving. I pursue what I .... more info about the author