Which types of visitors are converting?
Which is the most successful marketing campaign/channel?
Not sure? Setting up Google analytics with the right configuration
will shed more light to the above and thus improve conversions.
Integrating Google Analytics on a website sounds simple as adding a piece of tracking
code to your pages. But to get realistic actionable insights, it has to be configured
with Goals, Funnels, Ecommerce Tracking and Dashboards. SIM's Google Analytics Certified
Experts will understand your business and take care of the process.
Setting Up Goals
Our analytic experts will analyze your website and have a detailed discussion to
understand your business goals. We identify the desired actions and value of those
actions performed by a visitor. The list of Goals depends on the nature of the business
which may include the following
- Membership SignUp
- Contact Form
- Request Quote
- Newsletter Signup
- Social Media Likes/Shares
- Watching a Video
- Placing an order
Ecommerce Tracking & Funnel Setup
Ecommerce tracking in Google Analytics is an extremely powerful reporting tool that
not only gets you information about the purchased products but provides you with
actionable insights on how to increase your sales.
A goal funnel gives a clear visualization on the different steps a visitor needs
to experience in order to achieve a specific goal. The actual procedure being structured
by the goal funnel helps to identify the strong and weak areas where a visitor performs
the desired action. This helps you to determine if the user is dropping on the way
to your desired action on your site which can be fixed to boost your conversion
rate and revenue.
Custom Dashboards for effective tracking
After setting all goals, funnels & ecommerce tracking, there must be an easy method
to track the results effectively. Feature rich yet meaningful dashboards will be
created for your website based on the importance of actions performed, with charts
SIM's GA Process