What is a NAP Listing and why do I need that?
NAP stands an acronym of Name, Address and Phone Number. Although
it may sound insignificant, it is a major factor when it comes to ranking, branding
and leads for any website. Consistent NAP across related sites, media outlets not
only helps increase the rankings but also boost the brand. Search engines consider
a consistent NAP listing as important as a good backlink. In 2014, it is more important
to have your NAP at the right places to improve visibility across search engines.
While so many digital marketing techniques had been banned by Google in 2013, they
have openly announced that it is good to have NAPs at as many related places. It
is very important that the Name, Address and Phone Number should
be rightly displayed in your website with appropriate schema.
See what MOZ has to say about the significance of NAP;
NAP-PR – What Is It All About?
It is impossible to get a NAP listing from a popular media outlet without a newsworthy
press release (news release). We have good relations with over 700 popular media
outlets who are ready to publish significant news. Either you can provide us interesting,
newsworthy content, which may be about;
- New Launch
- Promotions & Discounts
- Events & Tradeshows
- Website Enhancements
- Charity & Fund raising
You can provide us with a quality press release of about 350+ words with a catchy
title and summary along with the NAP. Our senior editors will proofread and tweak
the press release to suit the guidelines of our content partners. Alternatively,
we can produce an expert PR for you at a very reasonable rate.
The next step will be to identify the right media outlets and send the PR and NAP
individually. It may take a couple of days to publish the PR along with the NAP.
90% of the media outlets publish the PR and also provide a link back to your website,
which is of course a strictly No-follow according to the guidelines of Google. You
will get a detailed report on where your NAP listings are along with the published