SEO News Google’s New “Dive Deeper” Test Could Change How Users Explore Content Sakthi Manisha · 227 Google is testing a new feature in Discover called “Dive Deeper.” It is designed to help people explore a topic further and find related content without immediately… Read more
Google Google Tests “Dive deeper” Feature in Google Discover Rajeswari Iyappan · 670 The experiment was announced by Robby Stein, VP of Product for Google Search, Google says the new experience is designed to make it easier for people to explore a… Read more
Google Google Faces New Rules for Its Advertising Technology Rajeswari Iyappan · 953 U.S. federal judge has ordered Google to change parts of its online advertising technology business following a long-running antitrust case. The ruling, unsealed on… Read more
PPC Google's Business Agent Comes to YouTube Ads: What the U.S. Launch Means for Advertisers Arun Dev · 275 For years, a video ad has worked the same basic way: it grabs attention, sparks interest, and then hopes the click that follows lands on a page good enough to answer… Read more
Updated Lists OpenAI Announces New ChatGPT Advertising Features with Sponsored Agents Rajeswari Iyappan · 757 ChatGPT introduces new ad features for OpenAI to bring AI conversations into digital ads. The update adds a feature called Sponsored Agents which will enable users… Read more
SEO News Google Business Profile Post Views Are Back: A Useful Update for Businesses Sakthi Manisha · 406 If you regularly post updates, offers, or events on your Google Business Profile, there is some good news. Google has brought back post view counts for Business… Read more
PPC Amazon Ads Announces Partnership with Open AI to Bring Advertising to ChatGPT Rajeswari Iyappan · 675 Amazon Ad s announced a partnership with OpenAI that allows selected U.S. advertisers to test ChatGPT Ads through Amazon DSP . The pilot offers advertisers another… Read more
SEO News Google Ranking Factors Survey 2026: Relevance Ranks First Sakthi Manisha · 370 If you still think that Google rankings are based entirely on keywords, then you might be missing the point in your SEO strategy. Zyppy's Google Ranking Factors… Read more