Make your videos easier to find

Google has announced the new advertising program for video creators. With 13 hours of video uploaded to YouTube every single minute, the video creators found it very difficult to make their videos to be found easily by the youtube users. Earlier this week, Google has found a perfect solution for this. That is called youtube sponsored videos. At least some of them would have understood what Sponsored videos stand for!

youtube_logo.jpgEveryone who uses the Internet would have come across sponsored links from Google. The sponsored videos also work on almost the same concept as sponsored links. As said in Google’s official blog, “Today, we are excited to announce a way to do just that. YouTube Sponsored Videos is our new advertising program that enables all video creators -- from the everyday user to a Fortune 500 advertiser -- to reach people who are interested in their content, product, or services, with relevant videos. Anyone can use Sponsored Videos to make sure their videos find a larger audience, whether you're a start-up band trying to break out with a new single, a film studio seeking to promote an exciting movie trailer, or even a first-time uploader trying to quickly build a following on the site.”

These videos will be clearly labeled as "sponsored videos" and are priced on a cost-per-click basis. YouTube Sponsored Videos are currently made available only in the United States and will be available for all other countries in near future. You can visit running your own Sponsored Videos campaign.


Video Distribution

SEO Optimized Tags & Description

Good Audience Base

Handpicked Best Video Sites


Google’s YouTube Sponsored Video Advertising Program – Proves Its Worth

After Google’s YouTube Sponsored Video advertising program, some wondered about its effectiveness. Recently, Google said that it has served 1/2 billion views already within Promoted Videos. Moreover, view counts of sponsored videos have also increased six-fold. To everyone’s surprise, Google also revealed that many sponsored videos have reached over 1 million video views.

How to get started with YouTube Sponsored Video?

As YouTube sponsored videos are getting better visibility than videos that are distributed in other video sharing sites, now entrepreneurs and marketers have started to rely on Google’s YouTube advertising program.
Here are a few suggestions to master YouTube promoted videos:
  • Create a YouTube channel to showcase all your videos
  • Research and find the best keywords to enhance the visibility of your videos. To identity effective keywords, you can make use of Google’s Keyword Analysis Tool.
  • When bidding for promoted video keywords on YouTube, you need to determine an expected volume, set conversion goal and budget for each month.
  • Don’t forget to make use of the overlay ad which lets you to add a link from your YouTube video to external website.
  • Finally, create and add videos that are informative, interesting and unique because dumping large number of videos that are boring may reduce the traffic considerably.


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Google, YouTube sponsored video, YouTube video promotion, video distribution

About Glenn Paul

Glenn Paul The Author is a Search Engine Optimization researcher with more than 5 years of expertise in the .... more info about the author