Subsequent to the introduction of rich cards for Menu & Recipes earlier in May 2016, Google today announced that they are expanding rich cards to Local restaurant and Online Courses.

Rich Cards & Search Impact


Google Rich CardsRich Cards & Search Impact

[img courtesy Google]

For those who are new to rich card, earlier in May Google introduced rich cards which presented search results in a User Interface similar to carousels which can be scrolled right left ensuring rich user experience. By Implementing Rich Cards, you have an upper hand and a great exposure over pages which have not yet implemented Rich Cards resulting in more engagement and business.  

This new update on Google rich cards presents a new opportunity to attract more engaged users to your page. Google officially said that “Users can swipe through restaurant recommendations from sites like TripAdvisor, Thrillist, Time Out, Eater, and 10Best. In addition to food, users can browse through courses from sites like Coursera, LinkedIn Learning, EdX, Harvard, Udacity, FutureLearn, Edureka, Open University, Udemy, Canvas Network, and NPTEL.”

RICH Cards with AMP Implementation

[img courtesy Google]

RICH Cards with AMP Implementation

A combination of Rich cards along with AMP implementation will provide Googlers with consistently fast experience and Google had recommended on their Webmaster blog “We recommend that you create AMP pages to further engage users. Users consuming AMP’d content will be able to swipe near instantly from restaurant to restaurant or from recipe to recipe within your site.” You can find a case study on the Impact of AMP Implementation here.


Help & Support for Rich Text and AMP Implementation

You can find implementation details on Google Developer Site.



The Rich Cards Report

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About Guna Nadar

Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info