Google is making it easier for people to see when AI has been used to create or edit advertising content. As I browse, I notice an AI disclosure label in paid ads on mobile Google Search. This label gives me a view of AI involvement in advertisements.
I can also find the disclosure information in My Ad Center, for ads that appear on Google Search, YouTube and Discover. By tapping the three-dot menu on an ad I open the How this ad was made section. This section shows whether AI was used to create or edit the ad content.
I see this update coming as more advertisers use AI tools to create product images, promotional videos and other visual advertising assets. Googles disclosure labels aim to make this information easier for people to access.
Google Ads AI Disclosure Labels
Google is giving visibility about the use of AI in advertising assets.
When advertisers say an item was made or changed with AI Google can show this information in the ad’s disclosure area. People can find it by using the three-dot menu on an advertisement.
Google calls this part How this ad was made and it is in My Ad Center.
For ads that are aimed at areas the disclosure can also show up right on the ad as a clear label.
According to Googles instructions these areas currently include
- European Union
- India
- New York
- California
- South Korea
- Vietnam
These are the places where AI disclosure labels can appear directly on advertisements.
In countries users can still see AI disclosure information everywhere by going to the How this ad was made section in My Ad Center and clicking the three‑dot menu on an ad. However, the direct AI disclosure label is currently only listed for the locations mentioned above.
Which Advertising Assets Need AI Disclosure?
Googles AI disclosure settings focus on visual advertising materials.
AI-generated images – Images that are made completely using AI tools like AI-made product pictures, promotion pictures and ad materials.
AI-edited images – images that have been changed with AI tools like adjusting backgrounds, objects or other visual parts.
AI-generated videos – Videos that are made using AI, including promotion videos and other ad content.
AI-edited videos – video content that has been changed with AI tools.
These disclosures help people know when visual material in an ad was made or changed using AI.
The disclosure setting talked about here is for image and video materials. It should not be mixed up with a rule to label AI-written headlines, descriptions or other text materials.
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How Do AI Disclosure Labels Appear?
Google gives two ways for people to see if AI was involved in ads.
1. Disclosure through My Ad Center
When an advertiser says an item was made or changed with AI people over the world can see the disclosure under the How this ad was made section.
They can get this information by clicking the three-dot menu on ads that show up on Google Search, YouTube and Discover.
2. Visible labels directly on advertisements
For ads aimed at areas where more disclosure rules apply Google can also show an AI label on the ad.
The label can be in the paid search result itself.
This helps people see clearly if AI was used while looking at the ad.
How Can Advertisers Manage AI Labels in Google Ads?
Advertisers can manage AI disclosure settings when setting up campaigns or when changing materials in campaigns.
During Campaign Setup
- Open the campaign setup process.
- Go to the Review assets if Google spots assets that may need an AI label.
- Select the assets you want to manage.
- Click Manage AI label.
- Pick Label this asset as created or edited with AI or Don't label this asset.
- Click Done.
For existing campaigns
Tools in your Google Ads account.
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- Select Asset Library.
- Open the asset you want to look at.
- Choose Label this asset as created or edited with AI or Don't label this asset.
Why Is Google Introducing These Labels?
AI tools have changed how ads are made. Advertisers can now make product pictures change existing images and create versions of ad materials much quicker, than before.
Even though this makes creating ads easier people might not always know if an image or other visual part was made with AI.
Googles disclosure labels help make this information easier to find. They also help with honesty as ad platforms change to fit AI-related rules.
For advertisers this means using AI should be part of the checking process when making ads of something checked only after an ad is live.
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