PPC Google Ads Upcoming Beta Updates on Disclaimer Assets, Web Gaming, and Bidding Sakthi Manisha · 138 Google is introducing new features that will be useful to address issues related to advertising compliance, ad placement, and campaign bidding. The three features I… Read more
PPC How Rising Competition is Affecting Google Ads for a Law Firm Sakthi Manisha · 53 Recently, I looked into the Google Ads campaign of the law firm in order to understand the sudden increase in cost per click over time. At first, the campaign data… Read more
PPC Google Changes Business Name Requirements for Google Ads Rajeswari Iyappan · 3,155 If you are a PPC agency managing Google Ads accounts , business name requirements are probably something you have already come across during account setup… Read more
PPC OpenAI Introduces a New Visual Format for ChatGPT Ads Rajeswari Iyappan · 324 If you are a PPC agency already managing paid ads , you are probably already familiar with ChatGPT Ads and know that advertising in AI platforms is becoming part of… Read more
PPC A Practical Guide to Conducting a Free PPC Audit Rajeswari Iyappan · 283 You're a PPC agency and running Google Ads campaigns for your clients? If that's the case, you already understand what a Google Ads campaign is all about more than… Read more
PPC The Rise of ChatGPT Advertising Services in Digital Marketing from Search Queries to AI Conversations Rajeswari Iyappan · 286 Digital marketing is moving from traditional search to AI conversations . Users no longer just search for a website; they search for information. They are asking… Read more
PPC Google's Business Agent Comes to YouTube Ads: What the U.S. Launch Means for Advertisers Arun Dev · 303 For years, a video ad has worked the same basic way: it grabs attention, sparks interest, and then hopes the click that follows lands on a page good enough to answer… Read more
PPC Amazon Ads Announces Partnership with Open AI to Bring Advertising to ChatGPT Rajeswari Iyappan · 694 Amazon Ad s announced a partnership with OpenAI that allows selected U.S. advertisers to test ChatGPT Ads through Amazon DSP . The pilot offers advertisers another… Read more