Google lives by the adage, ‘Nothing is permanent but change’ – and lately, changes seem to be happening more frequently that ever before, almost every other day. Sure to speak, the upgrades that have been implemented by the Google think-tank over the last year or so has seen it dominate the search engine like never before and competition is shrinking. Lately, Google Chat has shifted base to G+ circles rаthеr thаn use the contact list on the email addresses, and Google image search got the +1 button while YouTube аnd Google Reader hаνе both been through complete G+ makeovers.Now there is an easy way for signed-in users to see what news articles your friends are enjoying. Logged-in Google News visitors will now see socially promoted data on their news spotlight when a Gmail contact or a user connected on Google+ has +1'd the content. Google hаѕ dесіdеd to value content based on personal, real-time recommendations rather than depend on raw content ratings. Google says +1’s promotes content to a higher position on the SERP, whereas Tweeting does not seem to have the same effect on the result as +1, the promoted results is still not a permanent. While it is evident that +1's does affect organic ranking in the general SERP it is still unclear whether the +1 will have an influence on the overall ranking of stories in Google News. The increased weightage for the +1’s on Google News continues Google's integration of the +1 button in their core properties with its deep integration in Plus these additions serve as a way to reinforce the company's social strategy and to redefine relevance thе way Google crawls thе Web. Moreover, as the profile pictures of those who have +1’ed shows up, users can click through to their Google+ profiles just like on Social Search and can also +1 the content that those in the circles were impressed with. The same feature has been integrated to Google News which shows the Google+ info of authors under their headlines.Google іѕ focused on mаkіng іtѕ nеw social layer a pervasive, personalized filter to better the whole Google experience.
Working on the evolving Social Media platforms for the last 3 years, I have been constantly researching and updating my knowledge base and skill set to keep up and perhaps, stay a step ahead of the latest trends in Social Media and Search Engine Optimization ....