Google upgrades capability; Begins Crawling Flash, AJAX and Javascript content

Vijay by - 11/9/2011 5519 Views

New Google Algorithms boosts Search Engine Results

New Google AlgorithmFrom the time of inception of the search engines till very recently, most of the popular search engines like Google, Bing and Yahoo have been incapable to extract content based on AJAX and JavaScript. Consequently, the sites that use AJAX and JavaScript in the pages of their content do not figure prominently in the search engines results. The non-indexing of AJAX and JavaScript by GoogleBot has been quiet annoying for several webmasters and developers, who have attempted to come with effective workarounds to assist various search engines to index and position their webpage’s inclusive of AJAX and JavaScript languages. This has also posed several problems for online searchers since it has kept them away from considering potentially effective matches for their search queries as they had been blocked in several Flash folders.

Google has been attempting to improve the crawling and indexing mechanism of Googlebot on sites that have good content along with Flash, AJAX and JavaScript and in reality have only been capable to extract text and some links from Flash folders. Nevertheless, their techniques were not ideal. This had prompted Adobe to make changes to Flash programming towards making the Flash and AJAX inclusive sites more recognizable for search engine spiders. The latest expertise and upgradation both with Adobe and Google actually makes Google’s algorithms more productive and less prone to mistakes, which gives them access to content produced in any edition of Flash, AJAX and JavaScript languages.

GoogleBot’s user comments indexing may affect PageRank

Earlier, Google’s help documents had cautioned against the utilization of Flash only websites. Google had most often recommended using Flash scarcely or employing a technique like Scalable Inman Replacement to offer an HTML resource, which can be provided as AJAX, JavaScript or even non-Flash. However, there has been a total revamp from Google as it has realised that simply reading static content is no longer adequate for providing the most relevant search results for users and so the newly updated algorithms (as recently as Nov 1, 2011) enables indexing of user comments from popular third-party commenting engines like Disqus, Facebook Comments or Intense Debate.

In short, news websites and blogs, which make use of Facebook’s Comment Box to generate more traffic for their website’s content, may experience changes to their PageRank based on the readers’ content.  Though the help documents hasn’t been rationalized, the recent post on the Google Webmasters Blog asserts that Googlebot can easily extract text content along with backlinks and therefore, it can better move index, and rate the website effectively. Google and Adobe have declared that this is a massive triumph for both website owners as well as online searchers as it is said to enhance AJAX and JavaScript relevancy in various search engines. Both have observed that Flash developers actually don’t have to do something in their relevant web applications to enable this latest expertise operate for their sites.

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SEO, Google

About Vijay

Vijay Working on the evolving Social Media platforms for the last 3 years, I have been constantly researching and updating my knowledge base and skill set to keep up and perhaps, stay a step ahead of the latest trends in Social Media and Search Engine Optimization .... more info