Launched as a trendsetting e-mail service for the 21st Century and as a rival to Twitter and Sharepoint, Google Wave, which was hot in the summer of 2009, has sizzled out and is facing the axe. Google Wave, a browser-based tool that mixes e-mail, with Instant Messaging and real-time online collaboration elements didn’t find the reception Google+ is enjoying now. By August 2010, Google had come to terms with the bitter truth that the Wave didn’t live up to the hype and was too ambitious a product for mainstream popularity, so stopped any further development of the product. In its official blog, Google has stated that by January 31, 2012, all waves will be read-only, and the Wave service will be shut down on April 30, 2012 and users can continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. There are 6 more Google products that faced with the similar prospects in the near future with some of them being integrated into other products. The dates set for the expiry of these products are - Google Bookmarks Lists - On December 19, 2011Google Friend Connect - On March 1, 2012Google Gears - On December 1, 2011Knol – On October 1, 2012, while users of Google Search Timeline are being asked to shift to google.com/trends or google.com/insights/search/ for data since 2004 and for longer historical data, to the ngram viewer. Renewable Energy Cheaper than Coal (RE<C) is being transferred to a higher level through a few other Google initiatives.The overall aim of Google it to refine and create a better user experience by building simpler and more intuitive products in the future. Industry experts are of the opinion that Google will use the lessons learnt from the failure of the above mentioned products and would better utilize it in is streamlining the present products like Google+ and those of the future. Google Chief Executive Eric Schmidt said, “Remember we celebrate our failure. This is a company where it is okay to try something that is very hard and not have it be successful," implying that every failure is a lesson well learned.
Working on the evolving Social Media platforms for the last 3 years, I have been constantly researching and updating my knowledge base and skill set to keep up and perhaps, stay a step ahead of the latest trends in Social Media and Search Engine Optimization ....