Google's Tweaks Search Ranking With 30 Algorithmic Updates

Lazarus Rankish  Hunt

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Google Updates Aim at Delivering a "Beautifully Simple User Experience"

Dec 2011 Google Algorithmic Update.jpgDec 2011 Google Algorithmic Update.jpg


















2011 has been an year of changes at Google, as there were revision and tweaks to algorithms all through, as well as many updates that were aimed at refining the user experience and increasing user loyalty towards Google, which as we can see has been duly rewarded for its efforts, as it became most sought after web destination in 2011. December 2011, saw Google add another set of 30 updates to its algorithms (including the 10 at the start of the month) to help users find the best results on the net and each comes with its own code names for easy remembrance. 

Google's updates (in Google's own words) have been classified below for easy consumption:

Search Results:

More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
More accurate country-restricted searches. [launch codename “greencr”] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
More accurate byline dates. [launch codename “foby”] We made a few improvements to how we determine what date to associate with a document. As a result, you’ll see more accurate dates annotating search results.
Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
Related query improvements. [launch codename “lyndsy”] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, we’ve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1’d.
Better spell correction in Vietnamese. [project codename “Pho Viet”] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
Improvements to image size signal. [launch codename “matter”] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.
Improved Hebrew synonyms. [launch codename “SweatNovember”, project codename “Synonyms”] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de andhttps://www.google.fr.
Faster mobile browsing. [launch codename “old possum”, project codename “Skip Redirect”] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.

Search Rankings:

Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.

Webmaster:

Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesn’t exist. However, some sites are configured to return other status codes, even though the page content might explain that the page was not found. We call these soft 404s (or “crypto” 404s) and they can be problematic for search engines because we aren’t sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.

Backend:

Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
Safer searching. [launch codename “Hoengg”, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.

Answers:

Live results for NFL and college football. [project codename “Live Results”] We’ve added new live results for NFL.com and ESPN’s NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
Better lyrics results. [launch codename “baschi”, project codename “Contra”] This change improves our result quality for lyrics searches.
Upcoming events at venues. We've improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].

Google's unfailing determination to make its search page the most sought after by users through delivering the best results for keyword queries saw it rise to the top of the table in 2011. This year could be no different, given the fact it has armed itself with more than 1000 IBM & Motorola patents which only means the search result are going to add more punch and to the point that Google could become the answer to more search queries (like Flight Search, Political Analytics, Math) than being the provider of links that lead to the answer. By getting more personalized searches that ever with auto-complete for search queries, with personalized searches, users can also expect to find their likes in the most minimal time frames.   


Category :

Google

Tags :

Google Update, Google Algorithm, Google Search Results, Google Search Ranking, Google,

About Lazarus Rankish Hunt

Lazarus Rankish  Hunt Hi … I am Ranki, a Journo by profession now enjoying a free fall into the future of SEO. Writing is a flow of my being, an extension of the self that is unstoppable, even if it isn’t embraced, embalmed and mummified by recognition. I am here to enjoy the ride, since I have no fixed date with destiny. I Manage Media and Strategize Content at Submitinme. I fill up spaces on pages with the feeling that I am shouting from the roof tops for the Eared crowd to hear and find the latest break-outs in the field. There could be more or less of me, if you care to .... more info


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