Impact of AMP on Mobile Search – 2 Case Studies

Guna Nadar

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This case study is the output of AMP (Accelerated Mobile Pages) implementation and its impact on Mobile Search Results.

AMP Implementation Case Study -1 Recycleinme.com

Industry Type : B2B

Industry Category : Scrap & Recyclables

Platform : Windows – ASP.Net, C#

AMP Implemented Date :  July 28th 2016

Date of Analysis : Oct 25th 2016

Comparison Period : July 28th - Oct 25th Vs.  Apr 29th – July 27th

Data Analyzed : Organic Mobile Traffic

Data Obtained From :  Google Analytics

The Challenge: Recycleinme.com is a marketplace for scrap and recyclables which has a separate section for Industry news, scrap prices etc. It is a 14 year old portal developed with ASP.net and SQL server. We started working on this complex site as it was custom coded with a variety of advanced features. The site attracts over 2000 unique visitors a day but the mobile user ratio was considerably less. So we decided to make it fast loading with AMP Implementation.

AMP Implementation: Our AMP implementation team successfully implemented and tested AMP on RIM by July 28th 2016. The page speed immediately shot up 20 points from a score of 63 to 83. We decided to see the impact of AMP in the mobile search results as AMP is 100% for mobile search and will not impact Desktop Searches. We started seeing positive movements in the mobile traffic after a couple of days and decided to run it for a period of time to see the impact of AMP on mobile searches.

AMP Implementation

The Impact of AMP on Mobile Search

The following graph from Google Analytics indicates that the impact of AMP on mobile searches is significant and we were able to achieve a 30.96 % increase in traffic from mobile searches.  The traffic from mobile search increased from 14768 to 19340 after implementing AMP.

Impact of AMP on Mobile Search

Organic Mobile Search Visitors

Apr 29th – July 27 :  14678

July 28th - Oct 25 :    19340

Increase in % :          30.96

Conclusion: The AMP implementation experiment clearly indicates that it has a positive effect on mobile search results while improving user experience and loading times. I strongly recommend implementing AMP for positive results and a good return of investment in long term. I will be updating the second case study on AMP implementation shortly.

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Category :

SEO News

Tags :

AMP, AMP Implementation, AMP on Mobile Search

About Guna Nadar

Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info


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