Importance of Google Maps Store Locator for Your Local Business

by Pearl Chrishanthini - 12/8/2020 5413 Views

Google Maps controls the navigation and can generate more traffic to your business site.Millions of users use this application to locate local businesses

“75% of customers make their own online research before heading out to a physical store.”

Google Maps is a spectacular platform created by Google. This amazing tool is useful for digital marketing. The local businesses that have a strong local consumer base benefit more from the Google Maps Store Locator. Google Maps controls the navigation and can generate more traffic to your business site. Millions of users use this application to locate local businesses. It provides accurate direction, address and information about your store to the users. In this article, you will get to know the impact Google Maps can have on your local store.

What is the importance of Google Maps Locator?

Google Maps is an intelligent virtual assistant that is available for laptop, tab and mobile users. It is an application with which you can locate shops near you. The desired shops are searchable by typing store name or voice inputs. This platform is an effective startup for various small businesses and local stores and can boost up your store visitors.

This app is mainly helpful for users to get accurate information about a store. It also allows users to post reviews and receive feedback about local businesses. This app is slowly evolving to be a crucial part of improving your local business.

The Need For Google Maps Store Locator

If you are a local business owner who relies on the local customer, then Google maps store finder can greatly impact your success. Getting top ranks in the Maps search result can increase the number of leads and visitors. You can also earn a good reputation among the local customers. In the long run, your business will tremendously grow and succeed. For faster business growth, visibility and clients, you can rely on this platform.

1. The latest searching directory

With developing technology, many do not use yellow page directories to search for a shop. Besides this traditional method, the local business can use the Google Maps store locators. It is similar to an online directory.

If your local business is enlisted in the search result, then you can attract local audiences. Potential customers can know about your business and products at home. If you own a local business, then owning a business site may not be affordable. So, use this economic marketing platform to reach the local audience.

2. Effortless ranking in search engine

The Google Maps Store Locator mainly focuses on local businesses. It means that your competitors are restricted based on the locality. If you own a decent local shop, then there are possibilities for you to be the best local store.

It opens more opportunities for your business to be on the first pages of the Google search engine. Using the right keyword, you can make your local business appear on the search engine's front pages. For Google Maps store locator examples, if you own a Chinese restaurant, use keywords such as “Chinese restaurant in Somerset, NJ." When using a precise keyword, the customer can locate your local store with ease.

3. It is a cost-effective marketing strategy.

The main reason why local businesses should use Google Maps Store Locator is that it is free. Small businesses cannot afford expensive ads on television, radio or billboards. Therefore, Google Maps is the ideal marketing solution for local businesses. The primary features of this application are available for free of cost.

How Google Maps Store Locator Assists Your Business?

When the visitors search Google maps shops near me, all the top local businesses appear on the page. It is easier for visitors to locate your business and buy services and products from you. It acts as a marketing strategy for your local business. Let us see how you can receive assistance from this application.

1. Add the location of your store.

Your store address is a vital element in this marketing strategy. The shops with a precise address are easy to locate. When signing in for Google Maps store locators, enter the address related details such as the apartment number, street name and city.

2. Google my Business feature

To benefit more from Google Maps, you need to fill my business profile part. When filling the profile, you need to add information such as our website name, contact details and physical address of the store.

3. Use inbound links to appear on top search results.

You can create SEO for your local store by using inbound links. The inbound link marketing helps your site to be at the top of the search result. Link your business site with a local search to direct your customers to your shop location.

4. Enables on-page optimization

If you have opted for SEO, you can use it to direct the visitors to the Google store maps. You can also include your store location and arriving time through the walk, car or public transport.

5. Google Maps marketing

You can get direct traffic to your local business site by opting for the Google Maps ads. These ads pop in the search page then it redirects it to your local store. This marketing strategy will help you to be different from your competitors. If you want your local store to appear on the top search results, this option is a great idea.

The Exciting Features Of Google Maps Store Locator

Today, new customer behaviour is all about information. Before choosing a store or product, the customer is curious to know whether the store meets its demands. They expect a high level of personalization in every buying experience. The Google Maps Store Locator helps them to personalize every purchase.

This location-specific platform helps them to know about the local store even before visiting it. They can effortlessly search pharmacy, restaurant, grocery shop or any other shop using the Google maps shops near me option.

If you own a local business, then there is no better opportunity to grow your business than using this platform to your advantage. The Google maps store finder has many features that are relevant for your local business. Let us see the fantastic features of this tool.

1. Separate page for each store

You may have more than one local store in the city. In this case, you can create a separate page for each of the stores with a different location. Google Maps allows you to create multiple dedicated pages for each business. However, you can link all these pages together to generate more traffic to your business. The search engine in Google Store finder displays all your local shops in one search. This way, the customer can visit the nearest store from one of your branches.

2. Multiple time feature for every store

The Google Maps Store Locator allows you to prepare separate timetables for each of your local stores. The schedule can include the opening, closing and break timings of the stores. You can also add the shop working days in the week. This feature helps you to inform the customers about the store timings. It provides convenience for the customers to plan and visit your shop according to the schedule.

3. The store tag feature for a better experience

The enhanced Google Maps store locator comes with better extensions. You can now use custom tags and titles for your shop to make it unique. This way, the buyer can differentiate your shop from your competitors with ease. If you want better recognition for your business, then use these features.

4. The markers on search results

In the Google Maps store, there is a marker feature that appears on the search result. The markers appear more in shops that are the best results. By creating a proper Maps page for your shop, you can appear in the top results. You can also opt for SEO services to make your local business site appear top on the search result.

5. The Google street view feature

As a local business, you can use the Google street view feature available in Google Maps. With the help of this feature, you can add images of your store. Further, the customers get a glimpse of the landmarks near your store. This feature increases the number of visitors to your shop.

6. The features available with a right-click

If you want your customers to share your store location with their friends and family, then enable this feature. The Google maps store finder allows the customers to share locations, links and photos of your shop. To benefit from this feature, you can create a short link for your shop that is easy to share. This feature enables referral marketing for your store.

7. The comments and feedback section

Make Google Maps Store Locator effective by enabling the comment and feedback feature. If you like to improve your business, you can receive feedback from genuine customers in this section. Some feedbacks will be useful for you to develop your Google Maps page. On the other hand, you can enable the comment section so that the visitors can see positive comments from your customers. It will encourage users to visit your store if they see positive comments.

The Ultimate Benefits Of Google Map Store Finder

1.Makes your business reliable

The main benefit of the locator map Google is reliability. Today, many customers trust a product or service only when it has transparency. With Google Maps, there is nothing to hide about your local business. The individuals find you reliable because they know the store location and can see how your store looks. It helps them to build trust and approach the store with ease. If your local store appears in the top search results of Maps, then your store is considered authentic.

2. Customers can research

Today, many customers approach a store only if after proper research and reading reviews. The Google Store Maps include your local business location as well as customer reviews. The review section and positive comments about your store can subsequently increase the number of customers. If you want to increase the sales and number of visitors to your store, then you can take advantage of this application.

3. Build the buyer-customer relationship

The google maps store locator offers convenience because they allow virtual tours to the customers. You can show how much you value them. It will possibly provide the customer with a good buying experience.

You can make your Google store maps profile attractive and welcoming. It can give hope to the customers that they can receive satisfactory services from you. Also, Google maps store finder reveals the atmosphere of your business to the customers. Through this platform, they know about your quality and amount of happy customers. If your local business matches their preference, they will be loyal customers.

4. For wide-reach and target audience

The Google Maps store locator is the best medium to approach the target audience. For Google Map store locator example, if you own a saloon, the search results appear to only the target audience. In this platform, the transformation of visitors to potential customers is quick. Once the visitors find it easy to locate the store, they will immediately reach your physical store to buy products. If you want to attract the target audience to your shop, there is no other better option.

5. Provide the customers with relevant information

The customers like to remain prepared when visiting a store. If they do not know any information about your store, then they can hesitate to visit it. However, with the effective Google Maps Store Locator, the customers can remain aware of the parking spaces, types of products, the store opening and closing time.

With Google Maps, the customers can get direct answers to all their questions about your store. When they take a virtual tour around your store, they feel familiar with the store when physically visiting it. If your store looks attractive as it is in Google Maps, then they will likely enjoy visiting your store.

Conclusion

One of the best and first reasons why many local businesses need the Google Maps store locator is because they save lots of time and money. The whole marketing process is effortless with it. You can make the best use of this application by knowing its features, benefits and functions.

Need a help with Google Maps Store Locator for your business? Our white label digital marketing Agency can help you. We implement the right and most effective strategies to increase the leads that your website receives through organic search!

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google map store locator,seo news,google map store finder

About Pearl Chrishanthini

Hi, thank you for taking the time to read my article. I am Pearl Chrishanthini, a part of the Content Writing Team at Submitinme.com. I love reading, and delving more into the lifestyle, digital marketing and technical niche. As Lisa See stated, “Read a thousand books, and your words will flow like a river,” I follow her lines sincerely. I believe that ‘A word after a word after a word is Power.’ I am always open challenges and learn new things in life, which has strengthened my creativity & writing skills! .... more info about the author