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Is your website Healthy? A comprehensive SEO audit can help determine. Read on to find more!many webmasters wait till something goes wrong or punished by search engines

Website Audit

Finding a local business is no more a hassle. Thanks to Google! It has never been easier than now to find a local business that's in the community. No matter how stylish and big your brick and mortar store is, the website has become the face of your business.

Whether you are interested or not, the website is must for a local business, regardless of the size. This is because your customers are looking for valuable information about your business like operation hours, services and products you are offering, contact, and delivery information. So it is no wonder website plays a significant role in helping customers find the information they are looking for.

But, is your website healthy? When was the last time you have audited your website? If you haven't, maybe you should consider auditing your website. Unfortunately, many webmasters wait till something goes wrong or punished by search engines.  A simple web site audit can do wonders and help issues in your webpage. 

What Is A Website Audit?

As the name suggests, SEO audit is done to evaluate a website in multiple areas to ensure it is search engine friendly.  In short, it is a comprehensive audit of a website's overall performance. Websites consists of a lot of complex factors and issues arise anytime. In fact, you won't even be aware of them until search engines penalize your website or the ranks are significantly dropping suddenly.

Your website may be well-designed and looks great. But, if search engines can't read your website, what's the purpose of having a site? What about the money, time, and efforts you have put into creating a website?

A comprehensive SEO audit can give you valuable insights about your website, which could help improve your site's visibility and rankings.

Why Is Website Auditing Important?

Although businesses have got big hit during the pandemic, it's the website that helped to get connected with the customers. And, by now, you should have realized that your website has an effect on the quality of your business and perceived credibility. A bad website can affect a company's credibility significantly. At the same time, a quality website can boost website traffic and create leads.

According to research,

  • About 88% of online consumers are less likely to return to a site after a bad experience
  • 47% of users expect a maximum of 2 seconds loading time for an average website
  • It takes 2.6 seconds for a user's eyes to land on the area of a website that most influences their first impression
  • Users spend an average of 5.59 seconds looking at a website's written content
  • 70% of small business websites lack a Call to Action on their homepage
  • If given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain.
  • First impressions are 94% design-related
  • Nearly 8 in 10 customers would stop engaging with content that doesn't display well on their device
  • According to Google, 61% of users are unlikely to return to a site on mobile if they had trouble accessing it and 40% visit a competitor's site instead
  • 83% of mobile users say that a seamless experience across all devices is very important
  • 88% of consumers who search for a type of business on a mobile device call or go to that business within 24 hours

What do this numbers mean? Well, people judge your company based on the website. And this judgment isn't limited to the website itself. Yes, it carries to how the way users perceive the company as a whole.

 It is essential to focus on enhancing the website experience of the user as your competitors are racing to a better ranking than you. Worst of all, something simple which you ignored once might be horribly broken, affecting the flow of traffic to your website. This is one of the major reasons why a regular sited audit is necessary for keeping up with search engine demand.

A bad website design, low usability, slow load, outdated aesthetics are major credibility killers. You may offer high-quality service and products, but you won't get leads if your website is not SEO-friendly. This is when the website audit comes to the play. The internet doesn't hand out second chances, so it is essential to get the root of the issue.

By conducting a comprehensive website audit, you could analyze your site's health, performance, and speed which are the crucial ranking factors. Right from the speed and broken links to user-friendly and quality content and everything in-between, a comprehensive website audit got you covered. One of the major factors why you need to audit your website is it will help ensure that you are giving the best experience for both customers and search engines.

Remember, search engines love websites that are user-friendly and SEO-friendly in order to give the best possible experience to its users.

Even though your website is performing well, it is of utmost importance to ensure it is reaching its full potential without any hitches. Ignoring small issues can lead to various problems over time. In the worst cases, it can result in decreased website traffic and conversions.

A comprehensive website audit can help to:-

  • Identify the changes your website needs to improve the rankings
  • Get an overview of the performance of SEO in your website
  • Compare your business to competitors and use the findings to improve the site's performance
  • Uncover what's hindering your webpage's traffic in organic search and fix them
  • Evaluate your sales and conversions
  • Prepare your website for future changes
  • Optimize the site further
  • identify new seo opportunities
  • Boost Conversions

A website audit is one of the powerful tools to enhance the user experience, generate high search visibility, boost rankings, and improve conversions. A site audit is indeed important for any business, regardless of size. 

How Often Should I Audit My Website?

See, if you ask a voice assistant how often Google changes its search algorithm, you would be surprised to learn the numbers. Yes, by looking the data, Google adjusts its algorithm at least seven hundred times in a year. That's close to nine changes every single day. While the number seems to be intimidating, you don't have to worry about. However, some of the changes the search engines require an immediate change as they have the potential to impact your rankings.

That said, performing website audits after a Google update is not enough. Some may ask you to schedule SEO audit annually, but given the number of algorithm changes made by search engines in a year; do you think it is really enough? In order to prevent your website from losing ranks and visibility in search engine result pages, it is essential to perform SEO audit regularly. You should also consider all other factors along with algorithm changes. So, on considering all these, it is evident that most businesses should perform an SEO audit more often.

What to Expect From a Site Audit?

See, when done right site auditing can provide you valuable insights about your website, including

  • Get a detailed report of your site's health,
  • Keywords that you are targeting and how they are ranking in search engines,
  • A list of actions based on SEO audit checklist together with explanations,
  • A competitive analysis,
  • Identify potential ways to enhance organic search performance,
  • Determine which content your audience prefer to read,
  • Enhance the user experience,
  • Eliminate bad links,
  • Discover pages that should be consolidated. 

What Are The Key Benefits Of Auditing My Website?

  • Improved visibility in search results
  • Detailed competitor analysis to discover the strategies and the boost site's performance
  • Discover potential sources of revenue
  • Identify and fix on page/off page issues
  • Optimize contents for increasing online engagement
  • Identify opportunities for content repurposing
  • Identify trends in traffic
  • Improved keyword distribution
  • Improved user experience
  • Improved information structure

Do you want to reap all these benefits by auditing your website? Well, you must know how to perform it. Keep reading.

How Do I Audit My Website?

It can be stressful to audit and review your website because you may have hundreds of web pages, right from the front end design to backend coding, content and everything in between. However, patience is the key to conduct a successful site audit as it offers a lot of benefits, as discussed above. Take your time on each of these aspects of your site, audit checklist.

Technical Aspects of Your Site

A technical site audit is one of the crucial steps in a website audit as it provides you valuable insights on how the technical aspects of your website are performing and what should be done to improve it. Technical elements of a website also affect every other aspect of the site and how people use it.

From the results you receive, prioritize areas which need improvement based on the severity of the issue and potential level of SEO benefit. It is of utmost importance to make all the elements work together to enhance site navigation and help users to find your website.

Here's The Technical Audit Checklist:-

  • Does your site use security practices?
  • Does your site has an SSL certificate, and it is properly implemented?
  • Are you using a content management system to make updates easier?
  • Have you done cross browser testing and does your site have right on all major browsers?
  • Have you updated all software plugins recently?
  • Are contact forms, logins, and social media integration working as expected on your website?
  • Do you perform regular backups? Will you be able to restore the site in less than 24 hours?
  • Is Your Site Structure Optimized for Search Engines
  • Do you have any landing pages/conversion forms on my website to begin with?
  • How optimized are the landing pages?

On-page SEO

This is one of the most important of the audit checklist. Take more time and evaluate each aspect of on-page SEO. In order to ensure your website is well-optimized for search engines, on-page SEO is crucial. On-page SEO consists of all the factors which impact the rankings. In fact, experts believe that 200 Google ranking factors are based on on-page SEO.

Here's the On-Page Audit Checklist:-

  • Does your page have Meta titles and descriptions?
  • Is the text on each page is substantial, helpful, and informative, and more importantly, rich in keywords?
  • Does the site has business address and phone number and are consistent across all pages?
  • Does your page use readable, keyword-enriched URL structures?
  • Are on-page images optimized for keywords and usability using alt text and filenames?
  • Does your content have appropriate header tags and linking deep content?
  • Does your content use right internal links?
  • Does your webpage have relevant and high-quality images?
  • Is your website user-friendly and SEO-friendly?
  • Does your page loads within 20seconds?

Off-Site SEO

When compared to other parts, off page SEO is often the most challenging part for reaching greater online visibility for marketers. There are many factors where you have only limited and indirect access. But, it was harder a few years back. Today, Google has provided many resources for reviewing your off-site SEO efforts. Many marketers have developed valuable insights that take some of the mystery away provided if done right.

That said, reviewing backlinks are hassle and it still remains as one of the biggest problems. No matter how many tools are there, it is not possible to get the same view of the link portfolio that Google has. Luckily, you can use Google Webmaster to find the links. 

Here's the Audit Checklist for Backlinks

  • How many links your webpage and content has?
  • Are you monitoring the growth of your link portfolio?
  • How many links are referring to your website?
  • Is your backlink portfolio growing or reducing?
  • Is your site receiving traffic from social media platforms?
  • Are you able to reach out, share contents with social influencers regularly?
  • Are the backlinks relevant to your topic and in terms of location and language?
  • Which of your pages has the most links?

User Experience

User experience is one of the crucial aspects of SEO audit if you want your website to be helpful and attract more traffic. User experience refers to the ability of the user to find what they are looking in your website, make use of it, and develop positive associations with your brand.

Here's the Audit Checklist for User Experience:-

  • Does your website load in less than three seconds when opened from mobile, desktop and other devices?
  • Does your site have simple and easy to navigate menus?
  • Does your site have minimal ads that might interfere with website content?
  • Do you site has responsive design?
  • Does your website use large graphics that take less time to load?

Content

If you are struggling to understand your user's behavior on your website or are wondering why your SEO efforts are not working, performing a content audit is one of the best things you can do for your business. That said, a good content audit is a time- consuming process. But, if done, you'll reap the benefits. If you don't have time, its best to let the professional white label digital agency get it done for you. Content is still king when it comes to SEO.

Here's the Audit Checklist for Content:-

  • Are your content pages has useful, informative, and relevant information to the users?
  • Is your content build with a clear understanding of user behavior and product use?
  • Do you have well-optimized landing pages with quality content and keywords for each product/ service that you are offering?
  • Do all contents have relevant, high-quality, engaging visual elements?
  • Do all contents have social media sharing buttons?
  • Do your contents user personalization wherever required?

There you are. You are closer to ranking high in search engine result pages.

Take Away

A good SEO audit will help find the missed parts, potential opportunities and suggests several ways to improve wherever necessary to make your site user friendly and SEO-friendly. Identifying and fixing the issues can help boost site performance which in turn help achieve your SEO goals and boost the bottom line.

That said, it can be too overwhelming to conduct a site audit. In such a case, it is a good idea to enlist the help of professional white label digital marketing agency. Yes, instead of opting for SEO audit tool, work with a reputed white digital agency.

By working with our professionals, you'll get a detailed report that helps to fix the issues and prepare your site for future challenges. An expert will help attain your goals that bring ROI. After all, you want to improve your business and revenue in the end.

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About Charanya A S

Charanya A S Books are my best companions and obsessed with Agatha Christie and Erle Stanley Gardner’s Perry Masson novels that are based on crime thrillers. The more I read, the more I love to write. I believe that when you write something, you can make anything happen. Writing gives me great satisfaction, as if I have achieved something. They say, “Practice makes the man perfect,” and I strongly believe in. The passion for writing will never stop; I am learning and will learn to enhance my writing skills forever! .... more info about the author