On-Page SEO Gets Renewed Following Google’s Update Saga

Prejushya Kalicharan

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Time to re-skin all your SEO strategies! You might get trapped, else

Updated SEO techniques

Rand Fishkin, has posted a video on new additions to the existing On-page SEO factors, which are neither outdated. Google’s recent updates to its EMD, Penguin, Panda and Top Heavy algorithms – all contributed to these additions. Here are some insights into his views:

  • We need to overlap searcher intent (User need) and the page content purpose (What your website provides?) When the overlapping portion in the Venn diagram below grows and takes the form of one single circle, the website is said to be fully optimized in case of On-page factors.
  • AuthorRank is another ranking factor, as per Matt Cutts, where he asked us to seek “Danny Sullivan or Vanessa Fox” to write an article for the website to help it rank better. You need rel=author for that purpose. Rand is clear through his experiments that rel=author enhanced articles got a higher click-through rate.
  • Brand building is very vital now, as people click through a site looking at the domain name. Build your brand presence to be visible in search engine rankings.
  • U.S. broad band is slower when compared to Scandinavian countries, Taiwan, and some parts of Europe, Asia, and Eastern Europe. So the simple way to overcome this difficulty is “Having responsive design where this title and menu element and the images get shrunk down so that all that side bar content or maybe the heavy advertising and stuff makes it's way into a smaller page on a mobile device or on an iPad, or an Android tablet, or those kinds of things is extremely important.” Time on site and crawl rate does not always depend on how search engines interact and how you rank, but also whether your index and how you perform with users.
  • Make sure you post an image along with the posts you do in Facebook or Google+ since, your ideas being shared in Pinterest becomes equally important now. Social media sharing factor’s connection with On-page SEO was never a thing into consideration in the past, but it is not the same now.
  • Old SEO methods are valuable and we should continue following those, since those who are still doing this right are succeeding.

These tips not only help us rank better, but to perform, assures Rand.

Old On-page SEO factors

  • Decide on your keywords you wish to be known for. If you own a website selling “pottery”, then go for optimizing this particular word, in your online business. Don’t go for selecting keywords just because those have high competition. A viewer who arrives at your site should feel that you actually have good pottery products for sale at the site. Definitely he will make a second visit.
  • Internal linking done in the most appropriate and limited ways. Lots of internal linking within your websites sub-pages will in turn allows the search engine bots trouble your efforts.
  • Meta descriptions help the search engine bots analyze through the context you feed within, and match them with user intentions. Meta title and compelling Meta description play their part, increasing the user intent to click through your site. Meta keywords are no more taken into consideration for ranking purpose, as per Matt Cutts. But the percentage upto which we believe in this is just 10%, as he might also behave wily to get rid of people who misuse this option by spamming with huge lots of miserable keywords. What we got to say you is, there is no harm writing a simple code in your site, which will be of great help in framing your Meta title as well as Meta description.
  • Meta keywords are no more in use except for news websites and publishers who ought to use the news_keywords Meta tag. This measure by Google is to avoid.
  • Title tag should be unique and concise. The first word should be the keyword for your business favorably. You could use the same one into your H1 tag, and only once should this be done. This takes your On-page optimization to the next level. Each H1 tag of a page should have the main keyword first and unique ones for each page.
  • H2 is another important factor, and never omit it, though don’t spend more time coining keywords specifically for H2.
  • No duplicate content through your website is allowed, and an easy way to solve if any found is using the rel=canonical tag. Or block duplicates in the robots.txt file, or remove them physically, orelse place a “No Index” Meta tag in the duplicate page.
  • Use lesser advertisements and JavaScript code which is very annoying for visitors
  • Your content should be very easy for the reader to understand. You are not expecting Shakespeare’s or Shelly’s to read your website...are you? ‘Content is King’. Don’t dump your content with puzzling jargons.
  • Enhance you images in forms of JPG, PNG and GIF file types. Optimize your image size, since oversized images lowers your page loading speed. Add alt tags to images, and describe each and every image with a text, and never duplicate alt tags. This ads value when a user searches for your product in Google images.
  • No usage of hidden texts that remain invisible to the viewer but for the search engines. This is considered Black Hat now.
  • Homepage redirects are not found healthy however.  You may end up in creating duplicate contents in your attempt to create them. You can select your preferred domain in Google Webmaster Tools, whether you need your website known with www… or lacking www…
  • No follow attribute is best suited for “Comment section” of your website, since too much link juice you give to others might indirectly affect your site’s credibility in a negative way.

Page Speed- a special factor for SEO Success

Page Speed is one important factor in search engine ranking. We were aware of this when Matt Cutts announced thus – “Google is incorporating site speed as one of the over 200 signals that we use in determining search rankings”. Page Speed may contribute 40% or 4% to Google rankings for your site, but it definitely enhances conversion. Conversion- everyone craves for it, no doubt about it.

Here are some of the facts on page speed factor:

  • Google uses RUM (real end-user monitoring) to analyze site speed, which measures the site speed from users’ actual web browsers and from real bandwidths, thereby no replicated data is submitted.
  • Google never pays attention to the site speed factor in Google Analytics to calculate load times into its search algorithm
  • Google measures page speed even for pages that are marked non-crawlable.
  • Though a website appears to be fast, and takes a longer time to onload, and Google calculated that the site is slow.
  • Google measures each and every page visited by a visitor to a website, and no sampling here.
  • Deferring pages is considered a cool technique by Google to improve onload speed of a website
  • Google bots never measures page loading speed

Having a well structured website with all On-page factors set as per guidelines is an asset to your business that definitely needs an online presence today. Because you just Google for anything and everything at your home!

Have you got some more to share with us on On-page factors in SEO? Go ahead and post your valuable ideas into out comment box below.

Category :

SEO News

Tags :

On page SEO, Page Speed, On-page SEO factors, SEO, On page, On-page new

About Prejushya Kalicharan

Prejushya Kalicharan SEO is a challenging field and I try my best to surpass this challenging environment which is unconditionally filled with opportunities, knowledge building and problem solving. I pursue what I .... more info


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