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Schema's for Videos- The must have markup for exposure in G,Y & B

Guna Nadar
DMCA.com by - 2/22/2012 4840 Views

Google just announced schema for videos which will help them index videos better

schema.jpgGoogle today announced the schema support for videos. For those who are not aware of Schema's it is a common coding standard accepted by Google, Yahoo and Bing. Earlier Schema.org had introduced several coding standards including Author, Person, Place etc. Speaking about the video schema, Google's spokesperson said that "Videos are one of the most common types of results on Google and we want to make sure that your videos get indexed. Today, we're also launching video support for schema.org" Schema.org markup for videos is simple to implement and can be added to websites that contain videos with ease.

Adding a video schema is the same as adding any other markup.

Define itemScope and itemtype. Itemtype is  http://schema.org/VideoObject. Set the properties for

  • Name
  • Description
  • Thumbnail
  • Embed URl
  • Location
  • Content

Embed type etc. A typical schema for video will look like

<div itemscope itemtype="http://schema.org/VideoObject">
  <h3>Video: <span itemprop="name">Title of Video</span></h3>
  <meta itemprop="duration" content="T2M03S" /> [ in minutes and seconds]
  <meta itemprop="thumbnailURL" content="name of thumbnail.jpg" />
  <meta itemprop="embedURL"
    content="http://www.example.com/videoplayer.swf?video=123" />
  <object ...>
    <embed type="application/x-shockwave-flash" ...>
  </object>
  <span itemprop="description">Video description</span>
<div>

This schema markup for video will not affect Video site-maps or MRSS feeds which you use already. Google insists that you still do the video sitemaps for better exposure and fast indexing. A complete guide on how to use this video schema can be found at Google's new Webmaster EDU microsite.

If you need the help on professional schema implementation, you can use our schema services.


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About Guna Nadar

Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info