SEO News Google AI Overview Citations Get Just 1% of Clicks: What New Research Means for SEO and GEO Sibi Mark · 247 Google AI Overviews are changing the relationship between search visibility and website traffic. New research suggests that appearing as a cited source inside an… Read more
SEO News If Google Hates Duplicate Content, Why Do Local Citations Still Work? Rithick J V · 333 For months, our citation-building process looked almost identical for every business. A company description was written. A list of target keywords was finalised… Read more
SEO News What Is Multimodal Search? How Images and Video Are Changing SEO Rithick J V · 906 Digital marketing has a habit of treating every new development as a crisis. But the transition from text-based search to multimodal search isn’t a sudden upheaval… Read more
SEO News 2025 Holiday Marketing: Write Press Releases That Cut Through Seasonal Noise Arun Dev · 857 Holiday marketing in 2025 will move at a pace that challenges even the most seasoned teams. Brands across the United States, the United Kingdom, Australia, and… Read more
SEO News Boost Your Christmas Sales with Strategic Press Release Timing Arun Dev · 841 Holiday demand grows stronger every year across the US, UK, Australia, and Canada, and brands are now competing for attention long before December arrives. Many… Read more
SEO News How Press Releases Drive Massive Holiday Sales: What Most Brands Overlook Arun Dev · 770 The holiday shopping season drives a level of consumer activity that many brands spend months preparing for. Paid ads usually get the spotlight, followed by email… Read more
SEO News Stop Chasing Impressions: What num=100 Taught Us About Vanity Metrics Sibi Mark · 1,586 Google recently removed the old num=100 results-per-page parameter. That change didn’t rewrite the ranking algorithm, yet it disrupted dashboards, rattled weekly… Read more
SEO News Key Metrics to Track the Effectiveness of Your Press Release Distribution Arun Dev · 2,690 You hit publish. The release goes out to 200 outlets. A few sites pick it up. You screenshot the coverage list, send it to your boss, and... then what? That's the… Read more