SEO News How to Audit Google Business Profile for Better Local Visibility Rajeswari Iyappan · 307 If your business already has a Google Business Profile (GBP), formerly known as Google My Business (GMB), you might be wondering what to do after you create and… Read more
SEO News Google AI Overview Citations Get Just 1% of Clicks: What New Research Means for SEO and GEO Sibi Mark · 710 Google AI Overviews are changing the relationship between search visibility and website traffic. New research suggests that appearing as a cited source inside an… Read more
SEO News If Google Hates Duplicate Content, Why Do Local Citations Still Work? Rithick J V · 870 For months, our citation-building process looked almost identical for every business. A company description was written. A list of target keywords was finalised… Read more
SEO News The 80/20 Problem in SEO: How SEO Teams Lose Time on Low-Impact Work Sibi Mark · 30 The 80/20 Problem in SEO: How SEO Teams Lose Time on Low-Impact Work .toc-container { max-width: 900px; margin: 35px auto 30px auto; padding: 28px 24px; background… Read more
SEO News What Is Multimodal Search? How Images and Video Are Changing SEO Rithick J V · 1,324 Digital marketing has a habit of treating every new development as a crisis. But the transition from text-based search to multimodal search isn’t a sudden upheaval… Read more
SEO News 2025 Holiday Marketing: Write Press Releases That Cut Through Seasonal Noise Arun Dev · 1,122 Holiday marketing in 2025 will move at a pace that challenges even the most seasoned teams. Brands across the United States, the United Kingdom, Australia, and… Read more
SEO News Boost Your Christmas Sales with Strategic Press Release Timing Arun Dev · 1,098 Holiday demand grows stronger every year across the US, UK, Australia, and Canada, and brands are now competing for attention long before December arrives. Many… Read more
SEO News How Press Releases Drive Massive Holiday Sales: What Most Brands Overlook Arun Dev · 1,019 The holiday shopping season drives a level of consumer activity that many brands spend months preparing for. Paid ads usually get the spotlight, followed by email… Read more