It’s the time to lighten up video optimization. Everyone knows that it is easy for search engines to crawl and index the content of a webpage with several algorithms already generated. But when it comes to video it takes lot more time for processing and understanding the content.
As like content, videos also play an important role in google’s web search. Google wants its users to get more relevant results in searching a video these days, since millions of searches are done for videos everyday. So here are certain effective methods to be followed as per Google Webmaster guidelines, to show up your videos in the top of search results.
Schema.org – Video:
Usage of schema.org on video contents helps google to know more about your video, index it and probably show them in search results. The condition is, the video and schema.org should be visible even without executing Javascript or Flash. Google can crawl the following video files: .mpg, .mpeg, .mp4, .m4v, .mov, .wmv, .asf, .avi, .ra, .ram, .rm, .flv, .swf. More on structured data
Video Sitemap:
It is must that a Video sitemap should be submitted to google which provides metadata information about the video content.
Mandatory Video-Specific Tags:
Providing the following information along with the URL( URL of the page with video), to search engine crawler is mandatory,
|
Mandatory Field |
Synatx |
Description |
|
Title |
<video:title> |
Title should be in max 100 chars, plain text, HTML entities should be escaped or wrapped in a CDATA block. |
|
Description |
<video:description> |
Description should be in max 2048 chars, plain text, HTML entities should be escaped or wrapped in a CDATA block. |
|
Play Page URL |
<loc> |
It is the landing page of the URL from the SERP. It should be unique. |
|
Thumbnail URL |
<video:thumbnail_loc> |
URL pointing to the video thumbnail. Images must be at least 160 x 90 pixels and at most 1920x1080 pixels. Images should be in .jpg, .png, or. gif formats. |
|
Video Location |
<video:video> |
Encloses all information about the video |
Note: Apart from these mandatory fields, there are a few optional fields such as Rating, Publication Date, requires subscription, uploader, expiration date and more that can be integrated with the video to boost its visibility. To know more about recommended and optional fields, visit googles guidelines on video-specific tag definitions
User Experience:
It is important that the video should be placed on a right location where the content on the page, the title’s, descriptions and captions exactly matches the video. Always use widely supported video formats so that google easily finds and indexes it. Get professional Video SEO services here
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