Why politicians should have an online presence?

Guna Nadar

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Statistics suggest that more than 32% European residents use internet to follow statistics

Why politicians should have an online presenceThe number is in fact quite high for younger people; with 40% Europeans between the age of 15 and 24 express their views on social media in the past couple of years as compared to 25% of the 45-54 age groups. Although voter participation is decreasing, political parties are focusing their campaign on social media channels. Younger citizens are more likely to cast their votes than any other part of the demographics. “Social Media has acted as a ‘magic bullet’ for several people who were not encouraged to vote on the day of the elections”, especially for parties that want to get a foothold in the 18-35 demographics.

A strong social campaign is a must for all self-respecting politicians. Looking back at the 2008 political elections, one can say that it was probably the first time that those political campaigns were coordinated online.

  • The success of Obama also goes on to prove the power of the masses that was reached through social networking mediums. Mr. Obama was able to create a huge fan base in platforms like Facebook and Twitter.
  • A similar situation was witnessed in France where both competing candidates used social campaigns but Hollande was more intense with his ways to reach out. His campaigns helped gain impressive number of ballots from younger voters. It was in fact said that the 25% of young voters helped Hollande get considerably ahead of Sarkozy with just 17% of young voters in his side.

Internet is not just about reaching out to the masses, asking for votes but also giving politicians, a platform to showcase the reliable and easy going side of their personality. When they comment on their favorite TV shows or celebrities, it exposes a part of their life to the public. As opposed to traditional interviews and campaign rallies, internet shows that these people are also human and have the same kind of lifestyle as their voters.

Today, the US President, arguably, the first citizen of Planet Earth has a social profile on platforms like Facebook, BlackPlanet and MiGente.com. Social media and the overall internet technology can help drive valuable traffic to engage voters and drive traffic to campaign websites in a more personalized way. The first time internet impacted elections was way back in 1992. While the exact number of websites back then is hard to point out, it can be comfortably said that the number was less than 10. The BBCs election night coverage of the UK elections that year that features Peter Snow and a giant video wall and a recreation of the House of Commons got great attention among the masses. It was also the year the Conservative Party in UK launched its ‘Tax Bombshell’ which spell the demise of the Labor Party. Gradually everyone is looking to make a mark in the political scenario and the platforms are many – Facebook, Twitter, YouTube, mobile applications, Pinterest, LinkedIn, mobile advertisements, and many more.

In 2015 at present, political parties and its members have finally realized the power of technology to win votes. Some parties are even looking to Instagram ads and photos to deliver targeted campaigns and reach out to the masses. Every major candidate has his/her own profiles in all social platforms. Parties are investing in their own websites to let people know more about their history, their areas of interest and their promises.

The aim of internet is to make this a more informed world. Politics is one of the areas where propagation is the job to succeed. There couldn’t be a better medium than Internet and its offerings.

 

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About Guna Nadar

Guna Nadar

Brief Info about Guna Nadar +

I mostly write technical aspects and not much into creative writing. For the past decade I worked along with top notch SEO & Internet Marketing professionals which naturally lured me into the world of Search Engines. When I am not writing I read from comics to philosophy.Antiques, Fishing, hunting are my passions. Currently I am working on Google Penalty protection and .... more info


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