A Complete Checklist To Build The Right Landing Page Rank

by Shermy Mohan - 12/21/2021 865 Views

What happens when the wrong landing page gets ranked? It would impact the conversion and revenue of the site. To avoid that kind of mistake check out this checklist that will help you out

Build The Right Landing Page Rank

Marketers have been giving more importance to their customers leaving the customer experience to be on the top of the priority list in every aspect of work they do.

But if you do not make sure the landing page is not right, then it sure would hurt the revenue and the conversions as well, which could lead to a great impact on the growth of the site.

Some would find the pleasure of their page being ranked somehow. But there are consequences if that happens. Here is what happens when your landing page is being ranked wrongly.

Your click-through will be slammed by a bear.
The users who come in will abandon the site leaving your site with increased bounce rates.
As the page is irrelevant to the search there will be zero conversions.

But these consequences can be rectified.

Here is a checklist to make sure your landing page doesn't get ranked wrongly.

Checklist to build the right landing page rank

In the process of optimizing keywords

Title tag

Search engine expects the title tag to hold the keywords to the content. When there are keywords in the title tag it will appear in three distinct places that include, the search engine result page, on the browser tab, if the page is being shared on social media the title tag will appear there as well.

Things to look at before you post your title tag

The length of the title
Whether the title holds about 50 to 60 characters and not more
Does the title hold keywords
If the content is for a popular brand, try mentioning it in the title
Avoid copy and pasted titles

Meta description

Like the title tag, the Meta description also plays a major role. It appears on various places such as search engine result pages, social media, images and schema markup. The description helps users know what the content is about. Google recommends users to add the information about the page in the Meta description.

Things to look at before you publish your Meta description

Make sure to check the length of the content less than 155 characters
The Meta description speaks for your brand so make sure to create it in a way how you create Google Ads.
The copied description serves no one
Set call-to-action feature so that the user can contact you.

Use of header tag

The header tag falls in a hierarchy structure from h1 to h6.

When the header tag is set correctly, it will be easy for the readers to go through the content which will give them the idea of converting.

"Headings on a page help us to better understand the content on the page. Headings on the page are not the only ranking factor that we have. We look at the content on its own as well.

But sometimes having a clear heading on a page gives us a little bit more information on what that section is about.” " John Muller, Google.

Things to check before completing the header tag

Have I placed the content headings in a hierarchy order?
Check if you have used keywords in the header tag.
Keep it simple and in a manner that anyone can read.

Content matters

Content is one of the most important parts of deciding the ranking of the website.

When the content holds relevant keywords it is sure it will be ranked by the search engine.

Things to look at before you post a piece of content on your site

Check if you have placed the keywords right and interlinked.
Using semantic keywords also matters more.
Too big content is a boring content. Make the content in a reasonable length

Search box in your website

The users should be able to find what they want on your site. So make sure to design an internal search box within the website.

When a user doesn't know where to find the exact content that they are looking for, they would obviously search for a search box where they can type in to search the content.

In the process of visual optimization

Schema markup language

This is a type of language that is used to mark your page in a way that it stands out on the search engine result page.

This will be in the form of snippets that hold,

Rating
Images
Number of views

Multimedia

Make the content in a way that attracts the readers to go deeper into the concept. This can be done with the help of images, infographics, videos and much more. When a piece of content holds these, the readers intend to stay a little longer on the landing page.

Should be able to share

The landing page should hold a share button where the users can share the content on social media as well. This will help your site gain more views and conversions. Make sure to place the share button visible, so that it can be used.

Make sure your page is technically optimized as well

Page speed

The page speed matters more. If a user is trying to get your content but the page takes a lot of time to lead then he will simply abandon the site and go for other sites.

This factor is also been noted by Google in the process of ranking.

Mobile-friendly pages

Another factor that has to be seriously noted is that the site is mobile friendly. Not all are using the desktop version to view the content, most of us use it directly through mobile devices and expect to be optimized in a way that it can be easily interfaced.

Link optimization

Backlinks

Have you ever experienced a situation where you search for something and end up getting different results? That is because there are too many backlinks built in that particular content.

If this is happening to your site as well, then make sure to compare the backlinks in your site, try reaching out to those links, give importance to good links.

These are some of the things you need to check for not getting your page ranked for the wrong reasons.

Coming to an end, when you consider these points your page will end up being ranked for the right reasons.

Category :

SEO News

Tags :

SEO, Page Rank, SEO guide

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author