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A Complete List of Top 35 Google’s Domain And Page Level Ranking Factors

Shermy Mohan
DMCA.com by - 12/27/2021 1051 Views

Google has been and will be ranking every website based on certain factors that add up to the algorithm. Here is a list of the top 35 domain ranking and page level ranking factors

Googles Domain And Page Level Ranking Factors

You need to have an eye on if you are a site owner or if you are someone who manages a site on someone's behalf.

Everyone knows that Google has been keeping its secret in not showing the world what its super-secret in ranking is. Well, speaking of that, there are some SEO experts who are also good detectives in finding the factors that are being lined up in the process of ranking a website.

Google might have given you the hints like a treasure map, but it is up to you whether to follow the map or just go by your instincts.

Sorry to give you a spoiler alert, there are many hidden factors that are hidden in this article. So like Damon Salvatore once said ";ding...ding...ding" oops did I just ring the bell!!!! Well, yes, we will be ringing the bell a number of times today after knowing the factors one by one.

Without any further delay let's do it.

There is also another warning that some of these factors are well proven and some factors still fall under controversies and some are just SEO nerd sayings.

Well, we had to put them all here, so here we go.

Top 35 Google Domain and Page level Ranking Factors

These factors will fall in the category between domain and page level. So here it is,

Domain Factors

  1. The age of your domain

Once Google's John Mueller said ";domain age helps nothing" but when it comes to trusting a site, many SEO companies has been believing that Google has its top priority for older websites. It has not been proven yet it cannot be left behind.

  1. Keywords in your domain name

Do you really think this could be a ranking factor; well this can go under a controversial category. But when there is a way to channel your site to better ranking and would you hesitate to do so? Obviously no!  

But there is a myth that when you add on the keywords to your domain name there are some chances for your site to appear to relevant signals.

  1. The length of the domain registration

According to one of Google's patents, the duration of the domain registration can be considered as a ranking factor. So the patent goes like this, “Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

  1. Keywords in sub-domain as well

A leading website's experts say that when keywords are added to the sub-domain there are more chances for the site to boost its rankings on the search engine result page.

  1. The once upon a time of a domain

Yep, the history of the domain also matters when it comes to ranking. If you have purchased a domain as a second party, it is important you know the history. For instance; if a domain is being purchased multiple times but holds a good appearance to the eyes of Google then pufffff!!!! the history of your domain will be reset by Google. Whereas if Google finds there was a penalty with the previous owner it still will carry on the penalty to the new owner as well.

  1. The WhoIs information

Google keeps giving importance to the WhoIs information, as the users don't feel much comfortable sharing their information with the public.

"...When I checked the whois on them, they all had ";whois privacy protection service" on them. That's relatively unusual. …Having whois privacy turned on isn't automatically bad, but once you get several of these factors all together, you're often talking about a very different type of webmaster than the fellow who just has a single site or so."- Googler Matt Cutts

  1. Banish WhoIs owner

If Google finds out if the site owner is performing scams and being a threat to the user information, then it will penalize the site along with the other sites owned by that particular owner.

  1. Country code in the domain name

When you include your country code in your domain, it could add up a factor to the ranking factor in that particular country. 

But if you are targeting the entire universe then this could affect reaching them.

 

Ranking factors at page level

  1. Keyword optimized title tag

This might not seem to be an important factor yet they play a minimal role in standing in the front row when it comes to on-page SEO signals.

  1. Keywords in the description

This factor can also play a minimal role as Google doesn't use the Meta description as a ranking factor. Well, it does not seem to have a direct link but there is an impact on the click-through rate, which can be considered as a ranking factor.

  1. The length of the content

The length of the content can be considered to be a ranking factor. The content length has been considered in the algorithm. Lengthy content is considered to be ranked by the search engine when compared with the shorter ones. There is also a study that has been found, the content on the first page holds more than 1400 words.

  1. Usage of summary to a content (table of content)

When your content has a table of content, it will be useful for the readers as well as the search engine to identify and get to the point easily. This will help Google in understanding the matter of the content.

There is also another advantage in creating a table of content that can result in appearing on the site link.

  1. The LSI keywords (Latent Semantic Indexing) in the content

The LSI keywords are the ones that have two meanings. For instance; the word apple can mean a brand and a fruit. When you have latent semantic indexing keywords in your content it can impact your content in both a good way and a bad way.

  1. The in-depth of the topic

Google looks into pages that cover the in-depth of a topic. When content covers all the angles of a topic it is sure the content will have a better ranking on the search engine result page.

  1. Page loading speed

This factor stands in the most important row of the Google ranking. When Google ranks the basic factor that it looks into is the speed at which the page appears. This is because when a user wants to get any information the page should quickly load resulting in conversion or else the user will simply abandon the page.

  1. The AMP format for a website

When you set up a page it is important that you give importance to the AMP format as well.

Most of the population uses the mobile phone and it is more important that you set up the mobile version with equal importance to the desktop version.

  1. User intent match

It is important to check if your page gives answers to the user queries. This can be otherwise called an entity match. When the entity matches to the query then there are more chances for the site to rank due to that particular keyword.

  1. Copied content

When there is a duplication of content found by Google it will create a negative impact on the website.

So it is important to create unique content or content in your own words.

  1. Optimizing the images of a content

If you have optimized your content but have not given importance to the images in it will also create a negative impact on your content. When you optimize your images it is important to look into the relevancy of the images to the content, the file name, the size of the image, the resolution and much more.

  1. How often do you update the page

Google looks into how often a page is being updated, whether if it is the page is being updated on a regular basis or if was left untouched. The more recent the page is the more chances to be noticed by Google during the ranking.

  1. Content quality including grammar and spelling errors

When your content has rich quality words that include beautiful grammar with nil spelling errors will add up a point when your site is being processed for ranking.

  1. Mobile-friendly website

As said earlier most of the users' log in using mobile phones rather than laptops, so it is important to check if the quality of the page is up to the mark, when it comes to mobile friendliness.

  1. Hidden content behind tabs

When your site leads to hidden content that creates from adding new tabs on the user's device, then that could create a bad experience for the users. Keeping that in mind Google has added this factor to the ranking process. There are also many chances for those types of content to be not indexed by Google.

  1. Multimedia quality

Like said earlier, images should be optimized according to the content. Similarly, the video files or gif files should also hold the best quality of it.

  1. The reading level of the content

Google puts an estimate of the reading level for a piece of content. The ranking depends on this factor as well. If your content is in a simple elegant language then there are more chances for your site to appear on the top search results. The more complicated the content is, the complicated it is going to be.

  1. Affiliated links

A piece of content with a decent word count can have up to 4 links associated with the particular product or the site. If it goes more than that the content will be noticed by Google and will be marked for having more associated links.

So it is best if you use associate links at an average rate (not too much, nor too little).

  1. Coding errors

Coding errors are again one of the major drawbacks when it comes to ranking a site. When a site holds a lot of HTML codes it could make it clumsier.

This factor could go under the controversial category as many sites believe that the more you equip your site with codes the richer it is going to look.

  1. Pages with a domain authority

Google adds a point to the process of ranking for those sites that have domain authority. When compared to the pages that do not hold an authority, the ones that hold would rank better.

  1. The length of the URL

The length of the page URL also matters more.

When a page has a URL that is lengthy it could affect the site being ranked. This could be like pulling you off from the edge of being ranked.

  1. The URL path

When your content is hidden in the middle of somewhere deep will have to be searched by Google and then rank but whereas if it is closer to the homepage, then there are more chances for your content to have the authority which will give your content the priority to stand a chance to be ranked.

  1. Editors can influence the SERP

Yet this factor is not being confirmed but there is a patent that has been filed by Google that human editors can have authority over the search engine result page (SERP).

  1. Categorizing the pages

When the content is being categorized accordingly it could be an advantage. As the pages will be indexed based on categories it is indeed sure that this factor will boost your content to the next level.

  1. Including resources and referred external links

When you add the reference links to the content, it makes it looks richer. But it is not sure that the site will be ranked based on the external links in the content, Google has also denied so.

So adding the external links or referred links can be given less priority.

  1. The page layout

Google looks into the way you have laid the page out. If you are using bold, italics or even underlined to highlight the content, it could be easier for the readers to view. Bullets and the numbered list can also be added to make every point clear and easily understandable.

  1. Too many extending links

When a piece of content holds too many links that could drive the audience to another page then there will be no use in presenting the original content.

 

"Some pages have way, way too many links, obscuring the page and distracting from the Main Content." - Google

These are the top 35 domain ranking and page level ranking factors that help in achieving better ranks.

Coming to an end, make sure to stay behind the line for these factors as they are being used by Google super secretly in the process of ranking a site

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author