A Guide to using Google Ads Performance Planner 2022

by Shermy Mohan - 4/11/2022 1285 Views

There are many innovations for making digital marketing strategies perfect and easier. One such method is the Google ads performance planner. Let’s learn more about it in the article given below.

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The process of planning is an important part of marketing strategy, even if you are doing the basic things. In a business, you need to have perfect planning for the smooth running of the operations and in these situations, a performance planner helps in making this process easier by the removal of any guesswork by automatically doing estimations of the conversions, conversion values, and clicks for the campaigns that are planned.

The good news is that now, you can include more campaigns for your performance plans for understanding the Performance Planner's bid as well as the budget recommendations. In May 2019, for perfect planning, Google Ads introduced a new tool for helping the advertisers to gain insights into the potential performances they can gain because of the changes in the campaign. This innovation is known as the Performance Planner.

Google Ads Performance Planner- A perspective

The Performance Planner is regarded as a useful tool from Google Ads as it allows in forecasting the search, display as well as the shopping campaign's performances by your budget, to take into account lots of search queries. The planner is usually updated every 24 hours and there is an option for you for gaining insights into how certain changes affect your account's performance.

"As per the data from Google, the Google Ads Performance Planner will increase the conversion rate of your marketing campaign by 43%"- Google

You may also examine how much cash you could spend overall to optimize the performance metrics of conversions, conversion values, and clicks.

However, we are unable to investigate what goes on Google's backend. This implies we'll never understand how they came up with certain forecasts. However, we do understand that they carefully consider the following three factors:

Past performances that are selected by a specific date range that last around 30 days.

Existing performances that convey a current number of clicks as well as conversions.
Search queries that seek about the searching of other people.

Where can be the Performance Planner found?

The Performance Planner is located within the tools and settings column of the Google Ads account under the planning option

What is the function of Performance Planner?

Performance Planner shows you how to modify your bidding and budget to enhance a specific measure across all of your campaigns.

In another way, the output of the tool says that

"If you have a plan for increasing your spend by $A, you can increase conversions/clicks/conversion value by A. "Advertisers may see how often they could invest to maximize one of three performance indicators in the final suggested plan: clicks, conversions, or conversion value.

While we can't see all of the computations that go on behind the scenes of this tool, we can be sure that it considers the existing Performances that deals with the current spend, conversion value, and conversions, past Performance if your account has the data of the previous year and billions of search queries as per the announcements.

As a result, the Performance Planner duplicates relevant ad auctions in aggregate, taking into account factors such as seasonality, competitor activity, and landing page.

Finally, the tool forecasts only the conversions listed in the "Conversions" column that you've decided to include.

It's unclear if the Performance Planner will generate estimates with campaign-specific conversions in mind, or if the operational characteristics aren't currently compatible, given the recent, stealthy rollout of Conversion Action Sets. If they aren't compatible, you can create additional plans by combining campaigns with similar conversion targets.

What are the requirements for using Google Ads performance planner?

Your campaigns must meet the following requirements to use the Google Ads performance planner.

It is more than three clicks within the previous week.
By usage of bid strategies like target CPA, enhanced CPC, or manual CPC.
By receiving a single conversion within the previous week.
And your advertisements need to be on for at least 72 hours.

You cannot use the performance planner if the following conditions happen

If your advertisements were running for less than 72 hours.
If there are no clicks or conversions.
If the advertisement campaigns were deleted.
If there is a shared budget.

Ways for adjusting rates for individual campaigns

If you want to alter conversion rates across individual campaigns, you'll need to do the following steps:

First of all, you have to sign to your Google Ads Account
Then, in the top right-hand corner, click the tools & settings button, and then pick Performance Planner.
Then select the plan in which you'd like to make changes to your conversion rate.
Then go to the plan page and further scroll down to the campaign table.
Click at the campaign
Enter a new "Forecasted conversion rate" for that campaign in the right-hand editor panel.

What are the ways for adjusting rates across multiple campaigns?

If you want to change conversion rates across many campaigns, you'll need to do the following steps:

First sign in to your Google Ads account
Then, in the top right-hand corner, click the tools and settings button, and then pick Performance Planner.
Select the plan where you'd like to make changes to your conversion rate.
Select the Adjust button on the conversion rate banner.
Here there are two ways for adjusting your conversion rates. One is by Scaling conversion rates across campaigns by entering the percentage amount that you are expecting for your conversion rate for increasing or decreasing. For example, if you boost your conversion rate by 50%, a campaign with an anticipated conversion rate of 5% will become 7.5 percent. The second way is setting a new conversion rate to apply across the campaigns by entering a new conversion rate

If you are running a company, it requires more technical hands for handling the operations and you can use a white label PPC service or a white label digital marketing company to fulfill your marketing needs. The expertise and experience of the company will give you better results in the marketing race.

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SEO News

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White Label PPC, White Label Outsourcing

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author