SEO is the art of achieving better ranks and traffic to a site, making it stand on top of the search results. This is a mandatory process in pushing your site to top ranking so that your website is most likely to be clicked by the user. In simple words, the better ranking, the better number of clicks to your website. If you are a beginner, you might feel a little lost. But it’s ok to be lost. Here is a simple guide to know the basics about SEO. But remember SEO is not a magic trick, but a tactic. What is SEO? Search Engine Optimization is the full form of SEO. The process of SEO includes creating better quality content; optimize using high intent keywords and building Backlinks. SEO is the process of improvising site ranking in the organic search results using specific keywords and other strategies. For instance; when a person searches for “dream catchers near me”, if you have optimized your site there are more chances for your site to appear on the search engine result page SERP How does Search Engine work? Search engine works by crawling through billions of pages, indexing and ranking them. These three are the main functions of a search engine. Crawling The Search engines work by crawling over a number of websites using crawlers also known as search engine bots or spiders. The crawlers were created in the year 1993 by the MIT with the aim to identify the growth of the web. Crawling is the process of checking website links and the additional pages added to the links. These spiders remove dead links or spam ones. “We offer Search Console to give site owners granular choices about how Google crawls their site: they can provide detailed instructions about how to process pages on their sites, can request a recrawl or can opt out of crawling altogether using a file called “robots.txt”. Google never accepts payment to crawl a site more frequently — we provide the same tools to all websites to ensure the best possible results for our users.” – Google Google gives information to the owners of the website about their site being crawled by the search engine bots or spiders. In simple words, the search engine bots crawl throughout the internet in search for content, sites of every URL they identify. Search Engine Indexing It was the duty of the spiders to find the information and the identified data will be indexed using the search engine algorithm. “The Google Search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.” – Google The collected information is indexed like the contents mentioned on the front page of a book. Each information counts, so Google has set up in a way that all the information is made an index. Every index is updated if the page gets updated with more words. Search Engine Ranking The search engine ranking is the position of a website in the search engine result page decided by the search engine for a particular website using an algorithm. The content that is optimized well will stand a place on the first page on top of the organic results. When a person searches for a query in the Google search box, it will check the most relevant answers for the query and display. What are the factors that decide the rank of a website on the search result page? The factors that decide the ranking of a website include, Page security Page speed Mobile version of the page The pages those are interlinked Keyword research Social pages Quality of the content Meta description Backlinks Page Security Google checks if the website is secure for its users to click using its search bots to crawl into the website and identify if it is safe. Google has been updating its search function to make sure the user information is not at threat. Recently Google also showed us how they remove spam sites to keep users safe. Google has become more technically advanced in identifying spam content or malware as well. From this, we can know that Google gives more importance to page security. So make sure your site is secure for the users. Page Speed Another most important factor that decides the rank of the website is the page speed, how fast your page gets loaded. Google makes sure that the users get the answers to what they search for, within seconds. If you do not know how to calculate the load speed of your website, you can check using site speed checkers that are available online. Mobile version of the Page Most of the population uses mobile phones to search for anything and everything. So it is important to check the mobile version of your website. Mobile-friendly sites use responsive designs to adjust to the screen according to the user device. It doesn’t matter if your site is in amp format but makes sure the site is optimized according to mobile devices as well. The pages those are interlinked As seen earlier Google works by crawling, indexing and then ranking. If you have interlinked a page to the website, the search engine bots check those sites and index the information. By using interlinks you can help users reach the page they want to see. Keywords research A Keyword is also an important factor that helps your page get a better rank. The page content should hold necessary keywords that are relevant. To use the right keywords it is indeed necessary to make research on keywords. Long-tail keywords help you achieve better conversions. The keywords should be created based on what a user might search for (search intent). Social pages The content that you create should be able to be shared on social networks. This might not be an important factor yet sharing on social pages can help you gain better traffic to your website. Content optimization The content you create should be well optimized and it also should have relevant keywords that match the search intent. When you optimize your content there are more chances of your page getting appeared on the top Google searches. Content with great quality fetches more traffic comparing to content with quantity. Meta description A Meta description is a short snippet that appears below the website link about the site. The Meta description describes what information the page holds. These Meta descriptions are in the form of HTML format. Backlinks Backlinks are the outsider links that appear on your website. When there are a number of quality links in your site, it helps in improving to better ranks. Coming to an end, these are the factors that decide the rank of your website in the Google search result pages. Now you are no more a beginner to SEO. These are the most important key points in SEO.
SEO is the art of achieving better ranks and traffic to a site, making it stand on top of the search results. This is a mandatory process in pushing your site to top ranking so that your website is most likely to be clicked by the user.
In simple words, the better ranking, the better number of clicks to your website.
If you are a beginner, you might feel a little lost. But it’s ok to be lost. Here is a simple guide to know the basics about SEO.
But remember SEO is not a magic trick, but a tactic.
Search Engine Optimization is the full form of SEO. The process of SEO includes creating better quality content; optimize using high intent keywords and building Backlinks.
SEO is the process of improvising site ranking in the organic search results using specific keywords and other strategies.
For instance; when a person searches for “dream catchers near me”, if you have optimized your site there are more chances for your site to appear on the search engine result page SERP
Search engine works by crawling through billions of pages, indexing and ranking them. These three are the main functions of a search engine.
The Search engines work by crawling over a number of websites using crawlers also known as search engine bots or spiders. The crawlers were created in the year 1993 by the MIT with the aim to identify the growth of the web.
Crawling is the process of checking website links and the additional pages added to the links. These spiders remove dead links or spam ones.
“We offer Search Console to give site owners granular choices about how Google crawls their site: they can provide detailed instructions about how to process pages on their sites, can request a recrawl or can opt out of crawling altogether using a file called “robots.txt”. Google never accepts payment to crawl a site more frequently — we provide the same tools to all websites to ensure the best possible results for our users.” – Google
Google gives information to the owners of the website about their site being crawled by the search engine bots or spiders.
In simple words, the search engine bots crawl throughout the internet in search for content, sites of every URL they identify.
It was the duty of the spiders to find the information and the identified data will be indexed using the search engine algorithm.
“The Google Search index contains hundreds of billions of web pages and is well over 100,000,000 gigabytes in size.” – Google
The collected information is indexed like the contents mentioned on the front page of a book. Each information counts, so Google has set up in a way that all the information is made an index. Every index is updated if the page gets updated with more words.
The search engine ranking is the position of a website in the search engine result page decided by the search engine for a particular website using an algorithm. The content that is optimized well will stand a place on the first page on top of the organic results. When a person searches for a query in the Google search box, it will check the most relevant answers for the query and display.
The factors that decide the ranking of a website include,
Google checks if the website is secure for its users to click using its search bots to crawl into the website and identify if it is safe.
Google has been updating its search function to make sure the user information is not at threat. Recently Google also showed us how they remove spam sites to keep users safe.
Google has become more technically advanced in identifying spam content or malware as well. From this, we can know that Google gives more importance to page security.
So make sure your site is secure for the users.
Another most important factor that decides the rank of the website is the page speed, how fast your page gets loaded. Google makes sure that the users get the answers to what they search for, within seconds.
If you do not know how to calculate the load speed of your website, you can check using site speed checkers that are available online.
Most of the population uses mobile phones to search for anything and everything. So it is important to check the mobile version of your website. Mobile-friendly sites use responsive designs to adjust to the screen according to the user device.
It doesn’t matter if your site is in amp format but makes sure the site is optimized according to mobile devices as well.
As seen earlier Google works by crawling, indexing and then ranking. If you have interlinked a page to the website, the search engine bots check those sites and index the information. By using interlinks you can help users reach the page they want to see.
A Keyword is also an important factor that helps your page get a better rank. The page content should hold necessary keywords that are relevant. To use the right keywords it is indeed necessary to make research on keywords. Long-tail keywords help you achieve better conversions.
The keywords should be created based on what a user might search for (search intent).
The content that you create should be able to be shared on social networks. This might not be an important factor yet sharing on social pages can help you gain better traffic to your website.
The content you create should be well optimized and it also should have relevant keywords that match the search intent. When you optimize your content there are more chances of your page getting appeared on the top Google searches.
Content with great quality fetches more traffic comparing to content with quantity.
A Meta description is a short snippet that appears below the website link about the site. The Meta description describes what information the page holds. These Meta descriptions are in the form of HTML format.
Backlinks are the outsider links that appear on your website. When there are a number of quality links in your site, it helps in improving to better ranks.
Coming to an end, these are the factors that decide the rank of your website in the Google search result pages. Now you are no more a beginner to SEO. These are the most important key points in SEO.