Anchor Text Usage After the Penguin Update [Infographic]

by Geno Thampi - 5/18/2012 14031 Views

Keyword linking is not dead but has a new approach

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It is not just the Google penguin update. Even before the penguin update was rolled out on April 24th , there were several sites whose rankings went down because of the overuse of “exact match” keywords as anchor texts. After the implementation of the penguin update, usage of keywords as anchor texts needed to be redefined. According to this case study, sites which used minimal percentage of “exact match” keyword anchor texts had successfully gained rankings after the penguin update. Based on our research at SIM labs, we were able to find the same as well. According to our research, anchor texts play an important role in search engine ranking and all the conventional linking practices must be revamped. This infographic on anchor text usage would help strategize your linking plans.

Read our previous post on SEO and Penguin Update

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SEO News

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anchor text usage, penguin update, SEO after penguin update

About Geno Thampi

Not a born Shakespeare! But I still write articles and blogs to share my ideas and thoughts on SEO and SMO. Being a part of SEO research team of SubmitINme, I keep my ears and eyes open, and the pen ready to grab, write and share trending topics in search engine .... more info