Common Content Creation Errors That Could Drain Your ROI | How to Patch Up

by Shermy Mohan - 12/2/2021 914 Views

Content creation has a greater impact on the ranking of your site on the search engine result page (SERP). Watch out for these common content creation mistakes that could dissolve the dream about getting better ROI

content creation mistakes and How to fix them

With the advancement in technology and the growing minds of the audience, it has become tougher in creating content. Content being one of the key players in the process of ranking will have a greater impact on the return on investment (ROI).

The ones who are working real hard to keep up with the trend and the growing minds of users have to stay away from making these mistakes or should correct the mistakes made, as they could be an obstacle in achieving better results.

So let us get to know the most common mistakes made while creating content and will also learn how to rectify them.

Let us see how many mistakes are familiar to you or if you are still committing one.

Common content creation mistakes and How to fix them?

Forgetting to whom you are writing for

This can be the most common mistake a content creator could relate to. Forgetting about the targeted audience can deviate from the writer's message. Content without mentioning the recipient will be lost like a letter without its destined address.

A content creator will always know his/her audience. If a content creator is trying to write content from a competitor's site that could go wrong as the competitor might have focused on a different set of audiences. When this happens it will highly affect the ROI.

How can you fix this mistake?

If you are the client and you find this happened with your site, try to reach out to the content creator and ask them to include the information that to whom the content is for and the purpose of it.

If you are the content creator make sure to mention it in the content. For instance; if you are conveying the content for the SEO reseller, then make sure to mention it in the content as "being an SEO reseller or for SEO resellers" something like this will help the audience get what they want.

Writing without knowing the searcher's intent

This could be a tougher mistake to identify as the search engine keeps updating day by day. Always have the answer to what a customer could search for or will this content be useful for the users?

To have answers to this question, you should have done research on what the readers would be interested in and will the content be useful for them.

Let us learn better with an example; let us assume that you have written a piece of content under the topic "Latest android mobile models in India"

There are two varieties of audiences who is looking for content

a customer who is wanting to buy a mobile phone (end user)
brands that are looking forward to upgrading their mobile models

For the first option, the result would be like,

content for the SEO reseller

For the second category,

knowing the searcher’s intent

There are different varieties of results for a single search and that is how your content will also be.

How to fix this mistake?

When you are creating content, make sure to mention the purpose of the content and also use relevant keywords, so that your content will not appear for searches that are not relevant to yours.

Not knowing the consumer journey

Just defining the journey of the buyer is not going to help. Anyone can do that. But the ones who put themselves in the shoes of the customers will be able to identify the customer journey.

How to fix this mistake?

When creating content make sure to include information regarding the point of contact, send a text or any other source that connects to them. This will help the readers get in touch.

No idea of what to write

Content creation is an art of writing. It is the way of writing what they wish to say in literal to that are words. Content creators have the habit of planning on writing about a topic in advance which will help them save time for research, know the searchers intent, choose the appropriate keywords and much more.

How to rectify this mistake?

Before writing a piece of content or before planning on writing an article, make sure that you have completed all these

The purpose of the content
Why and how it will be helpful for the readers
The keywords you are planning to use
The number of keywords you are planning to use
Which part of the content makes them to convert into a customer

These are some of the questions you should ask yourself before you start writing on a topic.

Not being on a regular posting cycle

This is also one of the most common mistakes committed by many sites. They post 5 to 10 content in a month and then leave a big gap in between posting more content or some may even let go of the word content creation. This has a greater impact on ranking your site.

What can you do?

If you are planning on writing 5 content for a week, make sure to post it on an interval basis. For instance; if you have completed 3 to 4 content for a week and you won't be writing for the succeeding week, then you can give a gap between the days you post them. By doing this way you won't have long gaps between posting your articles.

Leaving out the sales team from the content creation process

The sales team knows more about the pulse of a customer, what they will search for, the keywords they would search for and much more in-depth details about the customers.

There are different stages where you can use the help of the sales team. You can get help from the sales team when you are doing your topic research, ways to focus on a topic, ways to bind the sales details into the content and much more.

How can you do this?

When there is a meeting held, it is best to convey these as all the members will be present in the meeting.

Long content, boring content

This is a busy world where people want just the solutions to their problems and not the explanation. So when you are creating content and it is enormous then the readers will find it boring and will think about when that particular article to end or they would simply abandon the site.

What can you do to rectify this?

It is best if you put yourself in the shoes of the reader that will help you know which part is important and which is not. If you think it is necessary to include that particular heading then try writing it into a new article.

Publishing without verifying

Some sites publish content just the way it is from the content creator. This could be an ok decision if you have an experienced writer who cross verifies his writing before presenting it to you. But it is best if you check the content and proceed.

How to rectify this mistake?

It is important to spend some time going through what the writer has conveyed. If it is impossible for you to it is better you have someone to do for you. Many companies have an entire team to process the content into a fine article. So it is important that you check before publishing.

Graphics or images not relevant to the content

When the content and the image in the content do not match, it would confuse the reader getting different ideas. So it is important that your context and the image match.

How can you fix this issue?

When you are creating content make sure the content and the graphics match or if it is metaphorical can also be acceptable.

If you are the site owner then find a content creator who can convey the message through images as well. That will attract the readers, for the content is just for the readers.

Wrong thoughts on the Call to Action feature

If you are thinking of placing the call to action feature in the form of learn more about us or talk to us or something else then you are making a mistake over and over again. People have changed along with the trend so it is important for you to change as well.

How to fix this mistake?

Before you plan on placing the call to action, you will have to identify certain things like the right place to put the call to action feature, find new ways to promote readers to click the CTA and much more. When you do so, it is sure that the customers will reach you via the CTA feature.

Coming to an end, these are some of the mistakes that one could make while creating content. So make you avoid these for the greater good.

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide, Content creation

About Shermy Mohan

I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author