• Email
  • Email
  • Home
  • SEO News
  • Does Google Rank the Wrong Page For Your Keywords? Here Is What You Can Do

Does Google Rank the Wrong Page For Your Keywords? Here Is What You Can Do

Shermy Mohan
DMCA.com by - 12/21/2021 862 Views

Has your page ever been ranked for a different set of keywords? And you are finding it difficult to set it right and here is how you can clear this

Google Rank the Wrong Page For Your Keywords

It is literally hard work to get your page on top of those other websites. But it has been ranked but not to the set of keywords that you have framed for that particular content. It would be disappointing to see a page from your site being pulled out for different keywords that you have set for other content.

What will happen when a user searches for certain keywords and end up viewing the wrong page? They would simply abandon the site or lose interest. This could lead to a lesser conversion rate for your site.

Ranking the wrong page could happen sometimes when Google fails to identify your intended page and ranks the wrong page. Are you someone struggling with this similar kind of issue, then does not fear as there is always a way to solve the issue.

Before we get into the solution, let us first learn how not to make this mistake in the first place.

Ways to improve the page ranking signals for particular keywords

  1. Check if the user intend matches the focused keywords

When a user searches for a specific search query in the Google search and expects to get result relating to their search query is called as search intent.

Search intent mattered for the past two years and marketers are so eager in getting their content that matches the searcher's search query. Search intent can be categorized into three portions namely,

  • Transactional – Finding if the searcher has a goal to buy something
  • Navigational – If the searcher is looking for a particular website or a page
  • Informational – Are the searchers searing for answers to their questions.

To build a piece of content according to the search intent is difficult but if you have created content that goes along the intent, then it is sure that the content is more likely to convert.

For instance; if you are a searcher and looking for "best budget smart phone 2021", then there is will a list of websites that appear on the top searches but there are very few manufacturer sites that appear in the list. This is what happens when you hold on to a certain set of keywords and let go of other possible keywords.

So make sure your content matches the searcher's intent and also other possible keywords.

  1. Check if the content in your site matches the keywords

Once you have created a piece of content that matches the searcher's intent, it is important to check if the content is relevant to the keywords.

To be precise, make sure to ask these questions to yourself before you post the content.

  • Are the primary keywords relevant to the title?
  • Have the primary keywords been referred to in the description?
  • Have I compared my copy against the top ranking websites on the search engine result page?
  • Have I checked the competitor site's semantic keywords that can be incorporated into my site?
  • Is my page according to the way that the searcher could find answers to their queries?

These are a few questions to ask yourself and know if your page is relevant to the search intent and the keywords.

  1. Look before you link

When you create a piece of content or when you design a page it is obvious that you will allow some interlinks to be on it. But what if those interlinks lead the customer to an unwanted site. It would create a bad impression among the audience.

Make sure to check the links before you interlink them on your page.

  1. Check for the user information

Do you have a page with high bounce rates? Are those click-through rates poor? Are you finding it difficult to achieve any conversions?

These happen because you have been not giving more importance to the user data. If your site has been viewed but the viewers have decided not to stay, then you will have to put yourself in the shoes of the customers and make changes to the page. When you do that your audience will find it useful and will be more likely to achieve better conversion rates.

These are the ways you can improve or resolve the problem when Google ranks the wrong page for your keywords.

Coming to an end, by following these simple steps you will be able to avoid making these mistakes over and over again.

 

Category :

SEO News

Tags :

SEO,SEO trends, SEO guide

About Shermy Mohan

Shermy Mohan I, Shermy have been a lead Technical News Writer since 2018. I’m good at doing research and conveying it into writing. I write on Marketing trending topics, fresh Search Engine & Social Media updates and News. .... more info about the author